Brokerages Set TripAdvisor, Inc. (NASDAQ:TRIP) Target Price at $14.76

TripAdvisor, Inc. (NASDAQ:TRIP) has been given an average recommendation of “Hold” by the sixteen research firms that are presently covering the company, MarketBeat reports. Five equities research analysts have rated the stock with a sell rating, six have issued a hold rating and five have issued a buy rating on the company. The average 12 month target price among brokers that have updated their coverage on the stock in the last year is $15.1929.

A number of equities research analysts have issued reports on TRIP shares. Bank of America upgraded shares of TripAdvisor from a “neutral” rating to a “buy” rating and increased their target price for the stock from $14.00 to $15.00 in a report on Friday, March 27th. Wedbush raised their price target on shares of TripAdvisor from $19.00 to $20.00 and gave the company an “outperform” rating in a research report on Tuesday. UBS Group decreased their price target on shares of TripAdvisor from $16.00 to $13.70 and set a “neutral” rating for the company in a research report on Monday, April 27th. Barclays reduced their price target on TripAdvisor from $10.00 to $9.00 and set an “underweight” rating on the stock in a research report on Monday, May 11th. Finally, JPMorgan Chase & Co. lowered their price objective on TripAdvisor from $12.00 to $11.00 and set an “underweight” rating for the company in a research report on Friday, May 8th.

TripAdvisor Price Performance

TripAdvisor stock opened at $12.81 on Friday. The company’s 50 day simple moving average is $10.99 and its 200-day simple moving average is $11.96. The company has a market capitalization of $1.49 billion, a price-to-earnings ratio of 128.11, a price-to-earnings-growth ratio of 2.47 and a beta of 0.90. TripAdvisor has a 1 year low of $9.01 and a 1 year high of $20.16. The company has a debt-to-equity ratio of 1.36, a quick ratio of 1.25 and a current ratio of 1.25.

TripAdvisor (NASDAQ:TRIP) last released its quarterly earnings results on Thursday, May 7th. The travel company reported ($0.11) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.03) by ($0.08). The company had revenue of $382.40 million during the quarter, compared to analysts’ expectations of $384.69 million. TripAdvisor had a net margin of 0.99% and a return on equity of 5.73%. TripAdvisor’s revenue was down 4.0% on a year-over-year basis. During the same period last year, the firm posted $0.14 earnings per share. As a group, equities research analysts expect that TripAdvisor will post 0.69 earnings per share for the current year.

Insider Transactions at TripAdvisor

In other TripAdvisor news, CEO Almir Ambeskovic sold 8,000 shares of the business’s stock in a transaction that occurred on Tuesday, June 2nd. The shares were sold at an average price of $12.30, for a total transaction of $98,400.00. Following the completion of the transaction, the chief executive officer owned 34,396 shares in the company, valued at $423,070.80. The trade was a 18.87% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. 2.00% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On TripAdvisor

Several institutional investors have recently modified their holdings of the company. Smartleaf Asset Management LLC lifted its position in shares of TripAdvisor by 39.7% during the 3rd quarter. Smartleaf Asset Management LLC now owns 2,482 shares of the travel company’s stock worth $42,000 after purchasing an additional 705 shares during the last quarter. Essex Financial Services Inc. lifted its position in shares of TripAdvisor by 4.5% during the 4th quarter. Essex Financial Services Inc. now owns 17,864 shares of the travel company’s stock worth $260,000 after purchasing an additional 776 shares during the last quarter. Illinois Municipal Retirement Fund lifted its position in shares of TripAdvisor by 1.3% during the 3rd quarter. Illinois Municipal Retirement Fund now owns 60,279 shares of the travel company’s stock worth $980,000 after purchasing an additional 779 shares during the last quarter. Acorn Financial Advisory Services Inc. ADV lifted its position in shares of TripAdvisor by 1.3% during the 4th quarter. Acorn Financial Advisory Services Inc. ADV now owns 64,053 shares of the travel company’s stock worth $933,000 after purchasing an additional 847 shares during the last quarter. Finally, State of Alaska Department of Revenue lifted its position in shares of TripAdvisor by 1.8% during the 4th quarter. State of Alaska Department of Revenue now owns 62,887 shares of the travel company’s stock worth $914,000 after purchasing an additional 1,091 shares during the last quarter. 98.99% of the stock is owned by hedge funds and other institutional investors.

TripAdvisor News Roundup

Here are the key news stories impacting TripAdvisor this week:

• Positive Sentiment: The $700 million sale should unlock value for TripAdvisor and strengthen its balance sheet, while giving management more flexibility to invest in higher-growth areas such as experiences and Viator. Tripadvisor Enters into Agreement to Sell TheFork to American Express for $700 Million
• Positive Sentiment: Analysts viewed the divestiture as accretive to valuation, with Jefferies saying the transaction simplifies the business and could help surface hidden value in the stock. Tripadvisor sale of TheFork seen as accretive to valuation not outlook, says Jefferies
• Neutral Sentiment: The deal is expected to close before the end of fiscal 2026, so investors may continue to focus on execution and whether Tripadvisor can convert the asset sale into improved long-term growth. American Express to buy Tripadvisor’s restaurant booking platform TheFork in $700 million deal
• Neutral Sentiment: DA Davidson raised its price target on TripAdvisor to $15.50 while keeping a neutral rating, suggesting some improved sentiment but not a full bullish call yet. TripAdvisor price target raised by DA Davidson
• Negative Sentiment: Some analysts warned that while the sale helps valuation, it does not fully offset longer-term pressure in Tripadvisor’s core business, including competition and macro headwinds. Tripadvisor sale of TheFork seen as accretive to valuation not outlook, says Jefferies

TripAdvisor Company Profile

TripAdvisor (NASDAQ:TRIP) is a leading online travel company that operates a digital platform for travel information, reviews and booking services. The company’s flagship website and mobile apps allow users to access and contribute travel-related content—ranging from hotel and restaurant reviews to ratings for tours, attractions and vacation rentals—helping consumers plan and book trips around the world.

The core of TripAdvisor’s offering is its community-driven review system, which aggregates user-generated feedback alongside editorial content and professional photography.