Brokerages Set Roku, Inc. (NASDAQ:ROKU) Target Price at $156.17

Shares of Roku, Inc. (NASDAQ:ROKU) have received a consensus recommendation of “Hold” from the twenty-seven ratings firms that are presently covering the stock, Marketbeat.com reports. Nineteen investment analysts have rated the stock with a hold rating, seven have issued a buy rating and one has issued a strong buy rating on the company. The average 1 year target price among brokers that have issued a report on the stock in the last year is $156.1667.

Several analysts have weighed in on ROKU shares. UBS Group upped their price objective on shares of Roku from $126.00 to $172.00 and gave the stock a “neutral” rating in a research note on Friday, August 7th. Fox Advisors set a $157.00 target price on shares of Roku in a research note on Friday, July 17th. Evercore downgraded Roku from a “strong-buy” rating to a “hold” rating in a report on Monday, June 15th. KeyCorp lowered Roku from an “overweight” rating to a “sector weight” rating in a research report on Monday, June 15th. Finally, Wolfe Research cut Roku from an “outperform” rating to a “peer perform” rating in a report on Tuesday, June 16th.

Roku Stock Performance

Shares of NASDAQ ROKU opened at $153.64 on Wednesday. The stock has a market cap of $22.80 billion, a PE ratio of 65.66 and a beta of 2.05. The business has a fifty day moving average of $151.49 and a two-hundred day moving average of $129.44. Roku has a 52-week low of $78.53 and a 52-week high of $159.89.

Roku (NASDAQ:ROKU) last posted its earnings results on Thursday, August 6th. The company reported $1.08 earnings per share for the quarter, topping the consensus estimate of $0.61 by $0.47. The business had revenue of $1.35 billion for the quarter, compared to analyst estimates of $1.30 billion. Roku had a net margin of 6.82% and a return on equity of 13.73%. The firm’s quarterly revenue was up 21.9% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $0.07 EPS. Analysts predict that Roku will post 2.85 earnings per share for the current year.

More Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku Labs expands product innovation: Roku introduced a new Labs hub that gives U.S. users early access to experimental apps and features, including potential improvements to search, voice controls and the viewing experience. The program could increase engagement and provide Roku with direct feedback before wider launches. Roku’s new Labs hub brings experimental apps to the big screen
• Positive Sentiment: More subscription bundles and platform updates: Roku added more than 30 streaming bundles offering savings of up to 30%, alongside a redesigned home screen rolling out in additional markets such as Brazil and Mexico. The initiatives may improve customer value, subscription discovery and platform usage, although discounting could limit near-term revenue per user. Roku Just Added More Than 30 Streaming Bundles to Help People Save Money
• Neutral Sentiment: Broader ecosystem and content push: Roku is promoting new platform features, experimental applications, Roku City programming including an exclusive Luke Bryan concert, and a discounted Streambar SE. These announcements may support brand visibility and engagement but are unlikely to materially change near-term financial results. New Roku Labs Brings Engineers’ Innovation Directly To Viewers
• Negative Sentiment: Fox acquisition faces deeper regulatory review: The U.S. Department of Justice issued a second request for information regarding Fox Corporation’s proposed acquisition of Roku. Although the companies reportedly still expect closing in the first half of 2027, the review extends the process and increases uncertainty around timing and deal completion. Fox Faces a Deeper DOJ Review of Roku
• Negative Sentiment: CFO insider sale: CFO Dan Jedda sold 7,000 shares worth approximately $1.1 million, reducing his direct holdings by 8.56%. The sale occurred under a pre-arranged Rule 10b5-1 plan, which reduces its value as a bearish signal, but it can still pressure investor sentiment. Roku CFO Form 4 Insider Sale

Insider Activity at Roku

In related news, insider Mustafa Ozgen sold 3,410 shares of Roku stock in a transaction dated Wednesday, September 2nd. The stock was sold at an average price of $155.64, for a total value of $530,732.40. Following the completion of the transaction, the insider directly owned 25,569 shares of the company’s stock, valued at $3,979,559.16. The trade was a 11.77% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Christopher T. Handman sold 2,999 shares of the company’s stock in a transaction dated Wednesday, September 2nd. The stock was sold at an average price of $155.64, for a total transaction of $466,764.36. Following the transaction, the senior vice president owned 8,997 shares in the company, valued at approximately $1,400,293.08. This trade represents a 25.00% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last ninety days, insiders have sold 112,285 shares of company stock valued at $16,939,414. 13.45% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On Roku

Institutional investors have recently modified their holdings of the stock. HBK Investments L P acquired a new position in shares of Roku during the second quarter worth approximately $163,604,000. Sequoia Financial Advisors LLC increased its holdings in shares of Roku by 22.4% in the second quarter. Sequoia Financial Advisors LLC now owns 6,018 shares of the company’s stock valued at $831,000 after purchasing an additional 1,102 shares in the last quarter. Maven Securities LTD acquired a new stake in shares of Roku in the second quarter valued at approximately $5,111,000. IFP Advisors Inc raised its position in Roku by 12.5% in the 2nd quarter. IFP Advisors Inc now owns 1,965 shares of the company’s stock worth $271,000 after purchasing an additional 218 shares during the last quarter. Finally, Governors Lane LP bought a new position in Roku in the 2nd quarter worth approximately $5,622,000. 86.30% of the stock is owned by institutional investors.

About Roku

Roku, Inc (NASDAQ: ROKU) operates a television streaming platform that connects consumers with digital entertainment. Its Roku operating system powers streaming players, Roku-branded televisions and smart-TV products made by licensing partners. The platform provides access to streaming services, live television, movies, music and other applications.

The company also operates The Roku Channel, its own ad-supported streaming service offering licensed and original content, including movies, television programs, live channels and premium subscription options.