Bread Financial (BFH) – Analysts’ Weekly Ratings Changes

Several analysts have recently updated their ratings and price targets for Bread Financial (NYSE: BFH):

• 7/7/2026 – Bread Financial had its price target raised by TD Cowen from $95.00 to $103.00. They now have a “hold” rating on the stock.
• 7/7/2026 – Bread Financial had its price target raised by UBS Group AG from $94.00 to $120.00. They now have a “buy” rating on the stock.
• 7/7/2026 – Bread Financial had its price target raised by The Goldman Sachs Group, Inc. from $94.00 to $108.00. They now have a “neutral” rating on the stock.
• 7/7/2026 – Bread Financial was upgraded by Barclays PLC from “underweight” to “equal weight”. They now have a $104.00 price target on the stock, up from $70.00.
• 7/6/2026 – Bread Financial had its “outperform” rating reaffirmed by Evercore Inc. They now have a $116.00 price target on the stock.
• 7/6/2026 – Bread Financial was downgraded by Zacks Research from “strong-buy” to “hold”.
• 6/30/2026 – Bread Financial had its price target raised by BTIG Research from $105.00 to $132.00. They now have a “buy” rating on the stock.
• 6/13/2026 – Bread Financial was upgraded by Wall Street Zen from “hold” to “buy”.
• 6/12/2026 – Bread Financial had its price target raised by Royal Bank Of Canada from $105.00 to $115.00. They now have a “sector perform” rating on the stock.
• 6/10/2026 – Bread Financial had its “buy” rating reaffirmed by Bank of America Corporation. They now have a $108.00 price target on the stock.
• 6/10/2026 – Bread Financial had its “positive” rating reaffirmed by Wolfe Research.
• 6/10/2026 – Bread Financial had its “outperform” rating reaffirmed by Keefe, Bruyette & Woods.
• 5/30/2026 – Bread Financial was downgraded by Wall Street Zen from “buy” to “hold”.
• 5/21/2026 – Bread Financial is now covered by Loop Capital. They set a “buy” rating and a $104.00 price target on the stock.

Bread Financial Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Monday, June 15th. Shareholders of record on Friday, May 29th were given a dividend of $0.23 per share. The ex-dividend date was Friday, May 29th. This represents a $0.92 annualized dividend and a yield of 0.9%. Bread Financial’s dividend payout ratio (DPR) is 7.53%.

Insider Buying and Selling

In other news, Director John J. Fawcett acquired 698 shares of the stock in a transaction on Thursday, May 21st. The shares were purchased at an average price of $86.43 per share, for a total transaction of $60,328.14. Following the transaction, the director directly owned 11,000 shares of the company’s stock, valued at approximately $950,730. This represents a 6.78% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Roger H. Ballou sold 9,687 shares of Bread Financial stock in a transaction on Friday, April 24th. The stock was sold at an average price of $90.32, for a total value of $874,929.84. Following the sale, the director directly owned 30,079 shares of the company’s stock, valued at $2,716,735.28. This represents a 24.36% decrease in their position. The SEC filing for this sale provides additional information. 1.30% of the stock is currently owned by insiders.

Bread Financial, formerly known as Alliance Data Systems, is a Columbus, Ohio–based financial services company that specializes in providing private label credit programs, co-brand credit cards and digital payment solutions for retail partners. The company designs, issues and services proprietary credit products, enabling merchants to offer branded financing options that drive customer loyalty and increase basket sizes at the point of sale. Through its Bread technology platform, Bread Financial delivers installment-based payment options that integrate directly into e-commerce and in-store checkout experiences.

In addition to its core credit offerings, Bread Financial provides analytics, marketing and loyalty services to help merchants better understand consumer behavior and optimize promotional strategies.