Bouygues (OTCMKTS:BOUYF) vs. WillScot (NASDAQ:WSC) Critical Analysis

Bouygues (OTCMKTS:BOUYF) and WillScot (NASDAQ:WSC) are both industrials companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, valuation, earnings, profitability, institutional ownership, risk and dividends.

Institutional & Insider Ownership

95.8% of WillScot shares are owned by institutional investors. 3.4% of WillScot shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Bouygues and WillScot, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bouygues	0	2	2	0	2.50
WillScot	1	6	3	0	2.20

WillScot has a consensus target price of $24.86, suggesting a potential upside of 34.92%. Given WillScot’s higher possible upside, analysts plainly believe WillScot is more favorable than Bouygues.

Valuation and Earnings

This table compares Bouygues and WillScot”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bouygues	$64.34 billion	1.29	$1.29 billion	$3.80	11.55
WillScot	$2.29 billion	1.46	-$52.99 million	($0.38)	-48.48

Bouygues has higher revenue and earnings than WillScot. WillScot is trading at a lower price-to-earnings ratio than Bouygues, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

Bouygues has a beta of 0.59, indicating that its share price is 41% less volatile than the S&P 500. Comparatively, WillScot has a beta of 1.37, indicating that its share price is 37% more volatile than the S&P 500.

Profitability

This table compares Bouygues and WillScot’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bouygues	2.22%	8.64%	1.98%
WillScot	-3.00%	21.62%	3.39%

Summary

WillScot beats Bouygues on 8 of the 14 factors compared between the two stocks.

About Bouygues

Bouygues SA, together with its subsidiaries, operates in the construction, energy, telecom, media, and transport infrastructure sectors in France and internationally. The company designs, builds, renovates, operates, and deconstructs building, infrastructure, and industrial projects; develops urban planning, residential, and commercial projects; builds and maintains roads and motorways, airport runways, ports, industrial logistics hubs, external works and amenities, reserved-lane public transport, recreational facilities, and environmental projects, as well as undertakes civil engineering, road safety, and signaling activities; produces, distributes, sells, and recycles aggregates, emulsions, asphalt mixes, ready-mix concrete, and bitumen; construction, renewal, and maintenance of rail networks; and installation and maintenance of pipes and pipelines. It also provides design, installation, and maintenance services in various fields that include cooling and fire protection, digital and ICT, electrical, and mechanical and robotics, as well as heating, ventilation, and air conditioning. In addition, the company produces TF1, TMC, TFX, TF1, and LCI complementary TV channels; operates Ushuaïa TV, Histoire TV, TV Breizh, and Serieclub channels; produces, broadcasts, and distributes content; operates la seine musical entertainment and concert venue; and entertainment and leisure comprising licenses, podcasts, music production, and live events. Further, it offers telecom services; and mobile and fixed network services. The company was founded in 1952 and is based in Paris, France.

About WillScot

WillScot Holdings Corporation provides workspace and portable storage solutions in the United States, Canada, and Mexico. It operates in two segments, Modular Solutions and Storage Solutions. Its modular solutions include panelized and stackable offices, single-wide modular space units, section modulars and redi-plex, classrooms, ground level offices, blast-resistant modules, clearspan structures, and other modular space; and portable storage solutions, such as portable and cold storage containers, as well as trailers. The company leases modular space and portable storage units to customers in the construction, commercial and industrial, retail and wholesale trade, energy and natural resources, education, government and institutions, and healthcare markets. The company offers its solutions primarily under the WillScot and Mobile Mini brand names. The company was formerly known as WillScot Mobile Mini Holdings Corp. and changed its name to WillScot Holdings Corporation in July 2024. WillScot Mobile Mini Holdings Corp. is headquartered in Phoenix, Arizona.