BMO Capital Markets Cuts ServiceNow (NYSE:NOW) Price Target to $175.00

ServiceNow (NYSE:NOW) had its price objective cut by BMO Capital Markets from $230.00 to $175.00 in a report issued on Wednesday morning, MarketBeat reports. They currently have an outperform rating on the information technology services provider’s stock.

NOW has been the subject of a number of other research reports. Royal Bank Of Canada reaffirmed an “outperform” rating and issued a $195.00 price target (down previously from $240.00) on shares of ServiceNow in a report on Monday, January 5th. KeyCorp reissued an “underweight” rating on shares of ServiceNow in a research report on Friday, January 9th. DZ Bank raised ServiceNow to a “strong-buy” rating in a research report on Thursday, December 18th. Capital One Financial dropped their price target on ServiceNow from $188.00 to $161.00 and set an “overweight” rating on the stock in a research note on Friday, January 16th. Finally, BTIG Research restated a “buy” rating and issued a $200.00 price objective on shares of ServiceNow in a research note on Monday, December 22nd. Two investment analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, five have given a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, ServiceNow presently has a consensus rating of “Moderate Buy” and an average price target of $209.07.

ServiceNow Stock Performance

Shares of ServiceNow stock opened at $133.09 on Wednesday. The company has a 50 day moving average price of $153.50 and a 200 day moving average price of $173.31. The firm has a market capitalization of $138.20 billion, a P/E ratio of 80.47, a PEG ratio of 2.21 and a beta of 0.98. The company has a quick ratio of 1.06, a current ratio of 1.06 and a debt-to-equity ratio of 0.13. ServiceNow has a 52 week low of $123.78 and a 52 week high of $239.62.

Insider Activity

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the firm’s stock in a transaction that occurred on Friday, November 28th. The stock was sold at an average price of $161.60, for a total value of $242,400.00. Following the sale, the director directly owned 47,930 shares of the company’s stock, valued at approximately $7,745,488. This trade represents a 3.03% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CFO Gina Mastantuono sold 2,075 shares of the business’s stock in a transaction that occurred on Friday, December 5th. The shares were sold at an average price of $170.00, for a total value of $352,750.00. Following the completion of the sale, the chief financial officer owned 61,140 shares of the company’s stock, valued at $10,393,800. This trade represents a 3.28% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last three months, insiders sold 15,310 shares of company stock worth $2,533,585. 0.34% of the stock is currently owned by corporate insiders.

Institutional Investors Weigh In On ServiceNow

Institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Vanguard Group Inc. increased its stake in shares of ServiceNow by 1.6% during the third quarter. Vanguard Group Inc. now owns 20,210,924 shares of the information technology services provider’s stock worth $18,599,709,000 after purchasing an additional 315,861 shares in the last quarter. State Street Corp lifted its position in shares of ServiceNow by 1.4% in the third quarter. State Street Corp now owns 9,454,699 shares of the information technology services provider’s stock valued at $8,700,970,000 after acquiring an additional 131,080 shares in the last quarter. Nordea Investment Management AB grew its holdings in shares of ServiceNow by 388.7% during the fourth quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock worth $720,325,000 after buying an additional 3,743,087 shares in the last quarter. Geode Capital Management LLC grew its stake in ServiceNow by 2.0% during the 2nd quarter. Geode Capital Management LLC now owns 4,574,563 shares of the information technology services provider’s stock valued at $4,684,445,000 after acquiring an additional 88,057 shares in the last quarter. Finally, Sumitomo Mitsui Trust Group Inc. increased its holdings in shares of ServiceNow by 385.9% in the fourth quarter. Sumitomo Mitsui Trust Group Inc. now owns 2,599,397 shares of the information technology services provider’s stock valued at $398,202,000 after purchasing an additional 2,064,440 shares during the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a strategic tie-up with OpenAI to run agentic AI across enterprise workflows — a clear signal that ServiceNow is embedding advanced generative AI into its platform, which supports upside to future product adoption and revenue if enterprise customers deploy these agents. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Coverage highlights ServiceNow positioning itself as the “control layer” for enterprise AI execution — framing the company as essential infrastructure for deploying and orchestrating AI at scale, which supports a longer-term revenue narrative. ServiceNow positions itself as the control layer for enterprise AI execution
• Positive Sentiment: ServiceNow expanded partner and channel programs (Build, global partner enhancements, channel AI emphasis) to accelerate AI-agent innovation and go-to-market — these moves can boost ecosystem-led sales and faster customer implementations. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: Partner wins and integrations (Action1 CMDB sync/patch management; CoreX SPM play) show continued partner traction that can drive incremental deployments. These tactical collaborations support near-term customer momentum. Action1 Partners with ServiceNow to Deliver Real-Time CMDB Synchronization and Autonomous Patch Management
• Positive Sentiment: BTIG reaffirmed a “buy” rating with a $200 target, reiterating bullish views on traction (Now Assist, AI features) — supportive analyst backing that can attract buyers. ServiceNow continues to see strong traction with Now Assist says BTIG
• Neutral Sentiment: Market/press notes and attention pieces explain the intraday move and provide context on volume and recent price action — useful for sentiment but not new fundamental data. ServiceNow (NOW) Stock Is Up, What You Need To Know
• Neutral Sentiment: Zacks pieces summarize Wall Street estimates and the range of analyst views ahead of/after Q4 — these previews set expectations but outcomes will hinge on the actual quarterly report. Curious about ServiceNow (NOW) Q4 Performance? Explore Wall Street Estimates for Key Metrics
• Negative Sentiment: Jefferies cut its price target from $230 to $175 (still a buy) — the lower target reduces some upside expectations and reflects more conservative near-term assumptions. Jefferies price target cut
• Negative Sentiment: Citigroup also trimmed its target (from $250.60 to $235) while keeping a buy — multiple target cuts suggest analysts are reassessing near-term growth or margin assumptions. Citigroup price target cut
• Negative Sentiment: Mizuho lowered expectations for NOW — another cautionary datapoint that may pressure sentiment until ServiceNow reports definitive quarterly results. Mizuho Has Lowered Expectations for ServiceNow

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.