Baozun (NASDAQ:BZUN) Cut to Buy at Wall Street Zen

Wall Street Zen lowered shares of Baozun (NASDAQ:BZUN) from a strong-buy rating to a buy rating in a research note published on Saturday,Wall Street Zen reports.

BZUN has been the topic of a number of other research reports. CLSA raised Baozun from a “hold” rating to an “outperform” rating and increased their target price for the stock from $3.20 to $3.80 in a report on Friday, August 28th. Citigroup reaffirmed a “buy” rating on shares of Baozun in a research report on Thursday, August 27th. Finally, Weiss Ratings reiterated a “sell (d-)” rating on shares of Baozun in a research note on Thursday, October 15th. Two equities research analysts have rated the stock with a Buy rating, one has assigned a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat, the stock has an average rating of “Hold” and a consensus price target of $3.80.

Baozun Trading Down 3.1%

Baozun stock opened at $3.17 on Friday. Baozun has a 52 week low of $2.07 and a 52 week high of $3.92. The stock has a market cap of $184.30 million, a P/E ratio of -9.61 and a beta of 0.39. The stock has a 50 day moving average of $3.13 and a 200-day moving average of $2.79.

Baozun (NASDAQ:BZUN) last issued its quarterly earnings results on Friday, August 14th. The technology company reported $0.19 earnings per share (EPS) for the quarter. The business had revenue of $403.74 million during the quarter. Baozun had a negative net margin of 1.26% and a positive return on equity of 2.55%.

Baozun declared that its board has initiated a share buyback plan on Thursday, September 24th that authorizes the company to repurchase $10 million in outstanding shares. This buyback authorization authorizes the technology company to purchase up to 4.8% of its stock through open market purchases. Stock buyback plans are usually an indication that the company’s board believes its shares are undervalued.

Insider Buying and Selling

In related news, insider Junhua Wu bought 13,900 shares of the company’s stock in a transaction on Tuesday, September 15th. The shares were purchased at an average cost of $2.73 per share, with a total value of $37,947.00. Following the completion of the transaction, the insider directly owned 281,170 shares of the company’s stock, valued at approximately $767,594.10. This represents a 5.20% increase in their ownership of the stock. The acquisition was disclosed in a filing with the SEC, which is accessible through the SEC website. In the last ninety days, insiders acquired 80,500 shares of company stock worth $236,531. 59.20% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On Baozun

A hedge fund recently raised its stake in Baozun stock. Cetera Investment Advisers raised its position in shares of Baozun Inc. (NASDAQ:BZUN) by 23.6% in the first quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The firm owned 38,238 shares of the technology company’s stock after purchasing an additional 7,289 shares during the period. Cetera Investment Advisers owned 0.07% of Baozun worth $91,000 at the end of the most recent quarter. Institutional investors and hedge funds own 47.29% of the company’s stock.

Baozun Company Profile

Baozun Inc (NASDAQ: BZUN) is a China-based e-commerce services company that helps domestic and international brands establish, operate and grow their online businesses. The company provides an integrated suite of services covering digital storefront development, online sales operations, digital marketing, customer service, warehousing and logistics.

Baozun supports brands across major Chinese e-commerce platforms and other digital channels. Its services may be delivered through different operating models, including technology and service arrangements, distribution and online retail solutions.