Atour Lifestyle (NASDAQ:ATAT – Get Free Report) and RCI Hospitality (NASDAQ:RICK – Get Free Report) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, valuation, dividends, profitability, analyst recommendations, institutional ownership and risk.
Earnings and Valuation
This table compares Atour Lifestyle and RCI Hospitality”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Atour Lifestyle | $992.96 million | 5.31 | $174.72 million | $1.38 | 27.66 |
| RCI Hospitality | $281.74 million | 0.77 | $3.01 million | $1.86 | 13.31 |
Risk and Volatility
Atour Lifestyle has a beta of 0.79, meaning that its stock price is 21% less volatile than the S&P 500. Comparatively, RCI Hospitality has a beta of 1.18, meaning that its stock price is 18% more volatile than the S&P 500.
Insider and Institutional Ownership
17.8% of Atour Lifestyle shares are held by institutional investors. Comparatively, 53.8% of RCI Hospitality shares are held by institutional investors. 9.6% of RCI Hospitality shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Profitability
This table compares Atour Lifestyle and RCI Hospitality’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Atour Lifestyle | 16.21% | 44.62% | 17.81% |
| RCI Hospitality | 5.88% | 6.19% | 2.81% |
Analyst Ratings
This is a summary of current ratings and price targets for Atour Lifestyle and RCI Hospitality, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Atour Lifestyle | 0 | 0 | 8 | 1 | 3.11 |
| RCI Hospitality | 1 | 0 | 1 | 0 | 2.00 |
Atour Lifestyle currently has a consensus target price of $43.21, suggesting a potential upside of 13.23%. RCI Hospitality has a consensus target price of $98.00, suggesting a potential upside of 295.80%. Given RCI Hospitality’s higher possible upside, analysts plainly believe RCI Hospitality is more favorable than Atour Lifestyle.
Dividends
Atour Lifestyle pays an annual dividend of $0.39 per share and has a dividend yield of 1.0%. RCI Hospitality pays an annual dividend of $0.28 per share and has a dividend yield of 1.1%. Atour Lifestyle pays out 28.3% of its earnings in the form of a dividend. RCI Hospitality pays out 15.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. RCI Hospitality has increased its dividend for 4 consecutive years. RCI Hospitality is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Summary
Atour Lifestyle beats RCI Hospitality on 10 of the 18 factors compared between the two stocks.
About Atour Lifestyle
Atour Lifestyle Holdings Limited, through its subsidiaries, develops lifestyle brands around hotel offerings in the People’s Republic of China. The company provides hotel management services, including day-to-day management services of the hotels for the franchisees; and sells hotel supplies and other products. It also offers retail management service; investment management service; financial information service management; property management services; and software and technology services, as well as operates travel agency. Atour Lifestyle Holdings Limited was incorporated in 2012 and is headquartered in Shanghai, China.
About RCI Hospitality
RCI Hospitality Holdings, Inc., through its subsidiaries, engages in the hospitality and related businesses in the United States. It operates in Nightclubs, Bombshells, and Media Group segments. The company’s wholly-owned subsidiaries own and/or operates upscale adult nightclubs serving primarily businessmen and professionals under the Rick's Cabaret, Jaguars Club, Tootsie's Cabaret, XTC Cabaret, Club Onyx, Hoops Cabaret and Sports Bar, Scarlett's Cabaret, Temptations Adult Cabaret, Foxy's Cabaret, Vivid Cabaret, Downtown Cabaret, Cabaret East, The Seville, Silver City Cabaret, and Kappa Men's Club. Wholly-owned subsidiaries also operate restaurants and sports bars under the Bombshells Restaurant & Bar brand; and dance clubs under the Studio 80 brand. As of February 11, 2019, the company operated 46 units, including 39 nightclub units and 7 Bombshell units. In addition, it owns two national industry trade publications serving the adult nightclubs industry and the adult retail products industry; a national industry convention and tradeshow; and two national industry award shows, as well as approximately a dozen industry and social media Websites. The company founded in 1983 as Rick's Cabaret International, Inc., changed its name to RCI Hospitality Holdings, Inc. in August 2014, and is based in Houston, Texas.
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