WW International (NASDAQ:WW – Get Free Report) and ATA (NASDAQ:AACG – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, risk, earnings, valuation and analyst recommendations.
Profitability
This table compares WW International and ATA’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| WW International | -56.84% | N/A | -0.32% |
| ATA | N/A | N/A | N/A |
Analyst Recommendations
This is a summary of recent recommendations for WW International and ATA, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| WW International | 1 | 1 | 1 | 0 | 2.00 |
| ATA | 1 | 0 | 0 | 0 | 1.00 |
Risk and Volatility
WW International has a beta of 1.73, indicating that its share price is 73% more volatile than the S&P 500. Comparatively, ATA has a beta of 1.1, indicating that its share price is 10% more volatile than the S&P 500.
Institutional & Insider Ownership
86.2% of WW International shares are held by institutional investors. Comparatively, 0.7% of ATA shares are held by institutional investors. 0.4% of WW International shares are held by insiders. Comparatively, 52.9% of ATA shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Valuation and Earnings
This table compares WW International and ATA”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| WW International | $710.64 million | 0.21 | -$112.25 million | ($10.13) | -1.48 |
| ATA | $38.34 million | 0.62 | -$6.87 million | ($0.20) | -3.49 |
ATA has lower revenue, but higher earnings than WW International. ATA is trading at a lower price-to-earnings ratio than WW International, indicating that it is currently the more affordable of the two stocks.
Summary
WW International beats ATA on 7 of the 13 factors compared between the two stocks.
About WW International
WW International, Inc. provides weight management products and services worldwide. It offers a range of nutritional, activity, behavioral, and lifestyle tools and approaches products and services. The company also provides various digital subscription products to wellness and weight management business, which provide interactive and personalized resources that allow users to follow its weight management program through its app and web-based platform; and allows members to inspire and support each other by sharing their experiences with other people on weight health journeys. In addition, it licenses its trademarks and other intellectual property in food, beverages, and other relevant consumer products and services, as well as provides publishing services. The company was formerly known as Weight Watchers International, Inc. and changed its name to WW International, Inc. in September 2019. WW International, Inc. was founded in 1961 and is headquartered in New York, New York.
About ATA
ATA Creativity Global, together with its subsidiaries, provides educational services to individual students through its training center network in China and internationally. Its educational services include portfolio training, research-based learning, overseas study counselling, in-school art classes through cooperation with high schools and training organizations, foreign language training services, junior art education, and other related educational services to its students. The company also offers online courses for students. It provides its services through partnership with sales channels, internet and mobile advertisement, word of mouth referral, and marketing events and activities. The company was formerly known as ATA Inc. and changed its name to ATA Creativity Global in September 2019. ATA Creativity Global was founded in 1999 and is headquartered in Hefei, China.
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