Apple’s (AAPL) Neutral Rating Reiterated at DA Davidson

Apple (NASDAQ:AAPL)‘s stock had its “neutral” rating reissued by investment analysts at DA Davidson in a research note issued on Friday,Benzinga reports. They currently have a $270.00 price target on the iPhone maker’s stock. DA Davidson’s target price indicates a potential upside of 5.24% from the stock’s current price.

Several other research firms also recently commented on AAPL. Wells Fargo & Company set a $300.00 target price on shares of Apple and gave the stock an “overweight” rating in a research report on Friday, October 31st. Wall Street Zen downgraded Apple from a “buy” rating to a “hold” rating in a report on Sunday, November 9th. Robert W. Baird set a $300.00 price objective on shares of Apple in a report on Friday, October 31st. Jefferies Financial Group set a $276.47 target price on shares of Apple and gave the stock a “hold” rating in a report on Monday. Finally, Melius Research set a $345.00 price target on shares of Apple in a report on Friday, October 31st. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, eleven have given a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus price target of $286.92.

Apple Stock Down 0.7%

NASDAQ:AAPL traded down $1.74 during trading hours on Friday, hitting $256.55. 20,452,253 shares of the company’s stock traded hands, compared to its average volume of 48,067,789. The company has a debt-to-equity ratio of 1.06, a quick ratio of 0.86 and a current ratio of 0.89. Apple has a twelve month low of $169.21 and a twelve month high of $288.62. The stock’s fifty day moving average price is $268.62 and its two-hundred day moving average price is $251.07. The firm has a market cap of $3.77 trillion, a P/E ratio of 34.35, a P/E/G ratio of 2.39 and a beta of 1.09.

Apple (NASDAQ:AAPL) last posted its quarterly earnings results on Thursday, January 29th. The iPhone maker reported $2.84 EPS for the quarter, topping the consensus estimate of $2.65 by $0.19. Apple had a net margin of 26.92% and a return on equity of 164.05%. The business had revenue of $143.76 billion during the quarter, compared to analysts’ expectations of $138.25 billion. On average, research analysts expect that Apple will post 7.28 earnings per share for the current fiscal year.

Insider Buying and Selling at Apple

In other news, insider Chris Kondo sold 3,752 shares of the firm’s stock in a transaction on Friday, November 7th. The stock was sold at an average price of $271.23, for a total value of $1,017,654.96. Following the transaction, the insider directly owned 15,098 shares in the company, valued at $4,095,030.54. This trade represents a 19.90% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. 0.06% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On Apple

Several institutional investors have recently modified their holdings of the stock. First National Bank of Hutchinson grew its stake in shares of Apple by 24.6% during the 4th quarter. First National Bank of Hutchinson now owns 35,319 shares of the iPhone maker’s stock worth $8,845,000 after acquiring an additional 6,982 shares in the last quarter. Eagle Capital Management LLC raised its holdings in shares of Apple by 0.5% in the 4th quarter. Eagle Capital Management LLC now owns 54,085 shares of the iPhone maker’s stock valued at $13,544,000 after purchasing an additional 272 shares during the period. Brighton Jones LLC grew its holdings in Apple by 14.8% during the fourth quarter. Brighton Jones LLC now owns 537,314 shares of the iPhone maker’s stock worth $134,554,000 after purchasing an additional 69,207 shares during the period. Revolve Wealth Partners LLC increased its position in Apple by 4.2% during the fourth quarter. Revolve Wealth Partners LLC now owns 66,857 shares of the iPhone maker’s stock worth $16,742,000 after buying an additional 2,695 shares during the last quarter. Finally, Highview Capital Management LLC DE raised its stake in Apple by 2.4% in the fourth quarter. Highview Capital Management LLC DE now owns 50,264 shares of the iPhone maker’s stock valued at $12,587,000 after buying an additional 1,155 shares during the period. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple beat expectations with fiscal Q1 revenue of ~$143.8B and EPS $2.84, plus guidance implying mid?teen top?line growth for the next quarter — a primary driver for the stock’s upside. Apple reports first quarter results
• Positive Sentiment: Several analysts raised ratings/targets after the results (Monness Crespi to $315 Buy, Maxim upgraded to Buy $300) — fresh buy calls and higher targets support further upside. Apple To $267? Here Are 10 Top Analyst Forecasts For Friday
• Positive Sentiment: Apple acquired Israeli audio AI startup Q.ai (reported ~ $2B) — a strategic tuck?in that signals investment to build AI features into devices and services. Apple acquires audio AI startup Q.ai
• Positive Sentiment: Apple Watch studies show utility for AFib screening — a positive for services/health positioning and long?term monetization of wearables. Health Rounds: Apple watches help patients monitor a common heart disorder
• Neutral Sentiment: Apple declared a quarterly dividend of $0.26/share (ex?div Feb 9) — modest income support but immaterial to near?term price action for most investors.
• Neutral Sentiment: Company guided revenue higher for the next quarter (~$107.8B–$110.6B), and projected gross?margin expansion — encouraging, but markets are parsing sustainability vs. one?off holiday strength.
• Negative Sentiment: Apple warned that rising memory?chip prices and tight supply could pressure margins and limit shipments; management said it will prioritize highest?end iPhone models — a potential revenue mix shift and margin risk. Apple to prioritize premium iPhone launches in 2026, Nikkei Asia reports
• Negative Sentiment: Investors reacted tepidly because Apple gave limited new detail on AI strategy despite earnings strength — analysts and commentators say markets want clearer AI monetization plans. Gene Munster Says Apple Stock’s Tepid Reaction…
• Negative Sentiment: Regional markets flagged the memory warning — Asian equity moves reflected concern that memory inflation could weigh on technology margins. Asian Shares Mostly Lower In Cautious Trading

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.