Analyzing SIGNA Sports United (NYSE:SSU) & Dunelm Group (OTCMKTS:DNLMY)

Dunelm Group (OTCMKTS:DNLMY) and SIGNA Sports United (NYSE:SSU) are both consumer cyclical companies, but which is the better business? We will compare the two companies based on the strength of their earnings, institutional ownership, dividends, profitability, analyst recommendations, risk and valuation.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Dunelm Group and SIGNA Sports United, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dunelm Group	0	0	0	3	4.00
SIGNA Sports United	0	0	0	0	0.00

Given SIGNA Sports United’s higher possible upside, analysts plainly believe SIGNA Sports United is more favorable than Dunelm Group.

Insider & Institutional Ownership

11.6% of SIGNA Sports United shares are owned by institutional investors. 0.4% of SIGNA Sports United shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares Dunelm Group and SIGNA Sports United’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Dunelm Group	N/A	N/A	N/A
SIGNA Sports United	N/A	N/A	N/A

Volatility & Risk

Dunelm Group has a beta of 0.08, indicating that its share price is 92% less volatile than the S&P 500. Comparatively, SIGNA Sports United has a beta of 0.48, indicating that its share price is 52% less volatile than the S&P 500.

Valuation and Earnings

This table compares Dunelm Group and SIGNA Sports United”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dunelm Group	$2.15 billion	1.33	$182.96 million	N/A	N/A
SIGNA Sports United	$1.06 billion	0.00	-$613.33 million	N/A	N/A

Dunelm Group has higher revenue and earnings than SIGNA Sports United.

About Dunelm Group

Dunelm Group plc retails homewares in the United Kingdom. The company offers furniture and beds products, which include bedroom, living room, dining room, and other furniture, as well as bed and mattresses, and sofas and armchairs; bedding products comprising bed linen, dorma, baby and kid’s bedding, and duvets, pillows, and protectors; curtains and rugs; and venetian, roller, roman, vertical, and made to measure blinds. It also offers range of home decor products, such as wall art and décor, mirrors, clocks, ornaments, pictures and frames, candle and home fragrance, flower and plants, vases, decorative trays and bowls, kid’s decor, plant pots, cushions, throws, draught excluders, doorstops, bean bags, and letterbox flowers, as well as housewarming, engagement, anniversary, and wedding gifts; lighting products, including ceiling and wall lights, table and desk lamps, floor lamps, and pendants and lamp shades; and paint, wallpaper, DIY and upcycling, and haberdashery products. In addition, the company provides kitchen and utility products comprising cooking, dining, electrical, utility, and pet products; bathroom accessories, as well as furniture and decor products; storage products, such as travel and luggage, home, clothes, and kitchen storage; kids bedroom, furniture, nursery, and accessories products; and Christmas products and winter essentials. It operates through a network of stores, as well as sells its products through an online store at dunelm.com. Dunelm Group plc was founded in 1979 and is based in Syston, the United Kingdom.

About SIGNA Sports United

SIGNA Sports United N.V. operates online sports web shops in the European Union, Switzerland, Norway, the United Kingdom, and the United States. Its product categories include bike, tennis/racket sports, outdoor, and team sports and athleisure. The company is headquartered in Berlin, Germany.