Analyzing Purple Innovation (NASDAQ:PRPL) and Westwing Group (OTCMKTS:WTWGF)

Purple Innovation (NASDAQ:PRPL) and Westwing Group (OTCMKTS:WTWGF) are both consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, profitability, institutional ownership, earnings and risk.

Profitability

This table compares Purple Innovation and Westwing Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-22.31%	-42.60%	-16.77%
Westwing Group	N/A	N/A	N/A

Analyst Ratings

This is a summary of current recommendations for Purple Innovation and Westwing Group, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	0	2	4	0	2.67
Westwing Group	0	0	0	0	N/A

Purple Innovation presently has a consensus target price of $3.95, suggesting a potential upside of 145.34%. Given Purple Innovation’s higher possible upside, analysts plainly believe Purple Innovation is more favorable than Westwing Group.

Insider & Institutional Ownership

88.4% of Purple Innovation shares are owned by institutional investors. 48.3% of Purple Innovation shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares Purple Innovation and Westwing Group’s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$510.54 million	0.34	-$120.76 million	($1.11)	-1.45
Westwing Group	N/A	N/A	N/A	N/A	N/A

Westwing Group has lower revenue, but higher earnings than Purple Innovation.

Summary

Purple Innovation beats Westwing Group on 5 of the 8 factors compared between the two stocks.

About Purple Innovation

Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.

About Westwing Group

Westwing Group SE, together with its subsidiaries, engages in the home and living eCommerce business. The company operates through two segments, DACH and International. It offers textiles, furniture, kitchen accessories, rugs, and home décor and accessories, as well as lighting, dining, and other products. The company provides its products under own and private label, and third-party brands. It has operations in 11 European countries, including Germany, Austria, Switzerland, Poland, France, Spain, Belgium, the Netherlands, the Czech Republic, Slovakia, and Italy. Westwing Group SE was incorporated in 2011 and is headquartered in Munich, Germany.