Analyzing Onion Global (NYSE:OGBLY) & Baozun (NASDAQ:BZUN)

Onion Global (NYSE:OGBLY) and Baozun (NASDAQ:BZUN) are both business services companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, institutional ownership, profitability, valuation and earnings.

Insider & Institutional Ownership

47.3% of Baozun shares are held by institutional investors. 50.9% of Onion Global shares are held by company insiders. Comparatively, 59.2% of Baozun shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Profitability

This table compares Onion Global and Baozun’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Onion Global	N/A	N/A	N/A
Baozun	-3.16%	-6.58%	-2.74%

Analyst Recommendations

This is a breakdown of current recommendations for Onion Global and Baozun, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Onion Global	0	0	0	0	N/A
Baozun	0	2	1	0	2.33

Baozun has a consensus target price of $4.70, indicating a potential upside of 70.91%.

Valuation and Earnings

This table compares Onion Global and Baozun’s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Onion Global	$401.23 million	N/A	-$55.90 million	N/A	N/A
Baozun	$1.24 billion	0.13	-$39.22 million	($0.66)	-4.17

Baozun has higher revenue and earnings than Onion Global.

Volatility & Risk

Onion Global has a beta of -17.28, suggesting that its share price is 1,828% less volatile than the S&P 500. Comparatively, Baozun has a beta of 0.58, suggesting that its share price is 42% less volatile than the S&P 500.

Summary

Baozun beats Onion Global on 6 of the 9 factors compared between the two stocks.

About Onion Global

Onion Global Limited operates a platform that incubates, markets, and distributes fashionable and future brands in China and internationally. Its platform comprises brand partners that offer various categories of lifestyle products, including beauty products, maternal and baby products, food and beverages, fast fashion, and wellness products. The company was incorporated in 2009 and is based in Guangzhou, the People's Republic of China.

About Baozun

Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.