Analyzing Life360 (NASDAQ:LIF) and Auddia (NASDAQ:AUUD)

Life360 (NASDAQ:LIF) and Auddia (NASDAQ:AUUD) are both industrials companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, profitability, risk, institutional ownership, dividends, valuation and earnings.

Earnings and Valuation

This table compares Life360 and Auddia”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Life360	$396.88 million	12.37	-$28.17 million	$0.09	712.56
Auddia	N/A	N/A	-$8.81 million	($41.96)	-0.10

Auddia has lower revenue, but higher earnings than Life360. Auddia is trading at a lower price-to-earnings ratio than Life360, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

20.0% of Life360 shares are owned by institutional investors. 8.0% of Life360 shares are owned by insiders. Comparatively, 7.6% of Auddia shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Life360 and Auddia, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Life360	0	0	7	1	3.13
Auddia	0	0	0	0	0.00

Life360 presently has a consensus target price of $51.00, suggesting a potential downside of 20.47%. Given Life360’s stronger consensus rating and higher probable upside, equities analysts clearly believe Life360 is more favorable than Auddia.

Profitability

This table compares Life360 and Auddia’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Life360	-4.72%	-4.03%	-3.16%
Auddia	N/A	-243.38%	-143.18%

Summary

Life360 beats Auddia on 11 of the 13 factors compared between the two stocks.

About Life360

Life360 Inc. is a family connection and safety company. Its business category includes mobile app and Tile tracking devices with a range of services, including location sharing, safe driver reports and crash detection with emergency dispatch. Life360 Inc. is based in SAN FRANCISCO.

About Auddia

Auddia Inc., a technology company, develops AI Platform for the audio and podcast markets. The company's flagship product is faidr, which enables consumers to listen to various AM/FM radio station with commercial breaks replaced with personalized audio content, including popular and new music, news, and weather. It also provides Vodacast mobile app, an interactive differentiated podcasting that allows podcasters to give their audiences an interactive audio experience; and Podcast Hub, a content management system. The company was formerly known as Clip Interactive, LLC and changed its name to Auddia Inc. in November 2019. Auddia Inc. was founded in 2012 and is headquartered in Boulder, Colorado.