John Wiley & Sons (NYSE:WLY – Get Free Report) and GameSquare (NASDAQ:GAME – Get Free Report) are both communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, earnings, valuation, institutional ownership, dividends, analyst recommendations and profitability.
Analyst Recommendations
This is a breakdown of current ratings for John Wiley & Sons and GameSquare, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| John Wiley & Sons | 0 | 2 | 0 | 0 | 2.00 |
| GameSquare | 1 | 1 | 1 | 0 | 2.00 |
Volatility and Risk
John Wiley & Sons has a beta of 0.75, meaning that its share price is 25% less volatile than the S&P 500. Comparatively, GameSquare has a beta of 1.46, meaning that its share price is 46% more volatile than the S&P 500.
Profitability
This table compares John Wiley & Sons and GameSquare’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| John Wiley & Sons | 11.90% | 27.99% | 8.16% |
| GameSquare | -96.06% | 7.97% | 3.14% |
Valuation and Earnings
This table compares John Wiley & Sons and GameSquare”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| John Wiley & Sons | $1.67 billion | 1.54 | $221.62 million | $3.78 | 13.40 |
| GameSquare | $45.00 million | 0.73 | -$40.10 million | ($4.96) | -0.51 |
John Wiley & Sons has higher revenue and earnings than GameSquare. GameSquare is trading at a lower price-to-earnings ratio than John Wiley & Sons, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
73.9% of John Wiley & Sons shares are owned by institutional investors. Comparatively, 64.2% of GameSquare shares are owned by institutional investors. 17.6% of John Wiley & Sons shares are owned by company insiders. Comparatively, 9.4% of GameSquare shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Summary
John Wiley & Sons beats GameSquare on 10 of the 12 factors compared between the two stocks.
About John Wiley & Sons
John Wiley & Sons, Inc. engages in the provision of research and learning materials. It operates through the following segments: Research, Learning, and Held for Sale or Sold. The Research segment consists of research publishing and research solutions. The Learning segment includes academic and professional reporting lines and consists of publishing and related knowledge solutions. The Held for Sale or Sold segment offers businesses held-for-sale including Wiley Edge and CrossKnowledge, University Services and Tuition Manager, and Test Prep and Advancement Courses. The company was founded by Charles Wiley in 1807 and is headquartered in Hoboken, NJ.
About GameSquare
GameSquare Holdings, Inc. operates as a vertically integrated digital media, entertainment, and technology company. Its platform to connect with gaming and youth culture audiences. The company’s end-to-end platform includes Code Red Esports Ltd., an esports talent agency; GCN, a digital media company focusing on the gaming and esports audience; Zoned, a gaming and lifestyle marketing agency; Complexity Gaming, a esports organization operating; Fourth Frame Studios, a creative production studio; and Mission Supply, a merchandise and consumer products business; Frankly Media, programmatic advertising, Stream Hatchet, live streaming analytics, and Sideqik a social influencer marketing platform. The company also engages in providing marketing and creative services, offering leading data and analytics solutions. The company was formerly known as Engine Gaming & Media, Inc. GameSquare Holdings, Inc. is headquartered in Frisco, Texas.
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