CIMG (NASDAQ:IMG – Get Free Report) and Kraft Heinz (NASDAQ:KHC – Get Free Report) are both consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, risk, valuation, earnings, dividends and profitability.
Volatility and Risk
CIMG has a beta of 1.24, meaning that its share price is 24% more volatile than the S&P 500. Comparatively, Kraft Heinz has a beta of 0.12, meaning that its share price is 88% less volatile than the S&P 500.
Analyst Ratings
This is a summary of recent ratings for CIMG and Kraft Heinz, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| CIMG | 1 | 0 | 0 | 0 | 1.00 |
| Kraft Heinz | 5 | 10 | 1 | 0 | 1.75 |
Kraft Heinz has a consensus price target of $23.80, suggesting a potential downside of 6.13%. Given Kraft Heinz’s stronger consensus rating and higher probable upside, analysts plainly believe Kraft Heinz is more favorable than CIMG.
Insider & Institutional Ownership
23.4% of CIMG shares are held by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are held by institutional investors. 0.1% of CIMG shares are held by company insiders. Comparatively, 0.2% of Kraft Heinz shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Earnings and Valuation
This table compares CIMG and Kraft Heinz”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| CIMG | $10.30 million | 0.21 | -$4.88 million | ($4.00) | -0.06 |
| Kraft Heinz | $24.90 billion | 1.21 | -$5.85 billion | ($2.86) | -8.87 |
CIMG has higher earnings, but lower revenue than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than CIMG, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares CIMG and Kraft Heinz’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| CIMG | N/A | -23.59% | -15.90% |
| Kraft Heinz | -13.64% | 7.10% | 3.60% |
Summary
Kraft Heinz beats CIMG on 10 of the 14 factors compared between the two stocks.
About CIMG
CIMG Inc. is a digital marketing, sales and distribution company for various consumer products with focuses on food and beverages. CIMG Inc., formerly known as NUZEE INC., is based in BEIJING.
About Kraft Heinz
The Kraft Heinz Company, together with its subsidiaries, manufactures and markets food and beverage products in North America and internationally. Its products include condiments and sauces, cheese and dairy products, meals, meats, refreshment beverages, coffee, and other grocery products under the Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Ore-Ida, Maxwell House, Kool-Aid, Jell-O, Heinz, ABC, Master, Quero, Kraft, Golden Circle, Wattie's, Pudliszki, and Plasmon brands. It sells its products through its own sales organizations, as well as through independent brokers, agents, and distributors to chain, wholesale, cooperative, and independent grocery accounts; convenience, value, and club stores; pharmacies and drug stores; mass merchants; foodservice distributors; institutions, including hotels, restaurants, bakeries, hospitals, health care facilities, and government agencies; and online through various e-commerce platforms and retailers. The company was formerly known as H.J. Heinz Holding Corporation and changed its name to The Kraft Heinz Company in July 2015. The Kraft Heinz Company was founded in 1869 and is based in Pittsburgh, Pennsylvania.
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