Analysts’ Weekly Ratings Updates for PROG (PRG)

A number of firms have modified their ratings and price targets on shares of PROG (NYSE: PRG) recently:

• 8/1/2026 – PROG was upgraded by Wall Street Zen from “buy” to “strong-buy”.
• 7/30/2026 – PROG was upgraded by Zacks Research from “hold” to “strong-buy”.
• 7/30/2026 – PROG had its price target raised by B. Riley Financial, Inc. from $57.00 to $64.00. They now have a “buy” rating on the stock.
• 7/30/2026 – PROG had its price target raised by KeyCorp from $45.00 to $50.00. They now have an “overweight” rating on the stock.
• 7/8/2026 – PROG was upgraded by Jefferies Financial Group Inc. from “hold” to “buy”. They now have a $60.00 price target on the stock, up from $33.00.
• 7/8/2026 – PROG was upgraded by Jefferies Financial Group Inc. from “hold” to “buy”. They now have a $60.00 price target on the stock, up from $33.00.
• 7/7/2026 – PROG had its price target raised by TD Cowen from $45.00 to $50.00. They now have a “buy” rating on the stock.
• 7/1/2026 – PROG was downgraded by Loop Capital from “buy” to “hold”. They now have a $48.00 price target on the stock.
• 6/29/2026 – PROG was downgraded by Zacks Research from “strong-buy” to “hold”.
• 6/24/2026 – PROG was upgraded by Weiss Ratings from “hold (c)” to “hold (c+)”.
• 6/14/2026 – PROG was downgraded by Wall Street Zen from “strong-buy” to “buy”.

PROG Announces Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Thursday, September 3rd. Investors of record on Tuesday, August 18th will be issued a $0.14 dividend. The ex-dividend date of this dividend is Tuesday, August 18th. This represents a $0.56 annualized dividend and a yield of 1.3%. PROG’s dividend payout ratio (DPR) is 15.47%.

Insider Transactions at PROG

In other news, insider Michael Todd King sold 1,070 shares of PROG stock in a transaction dated Wednesday, August 5th. The shares were sold at an average price of $46.00, for a total value of $49,220.00. Following the completion of the transaction, the insider owned 60,825 shares in the company, valued at $2,797,950. This trade represents a 1.73% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CAO George M. Sewell sold 2,000 shares of the business’s stock in a transaction that occurred on Wednesday, August 5th. The shares were sold at an average price of $45.53, for a total transaction of $91,060.00. Following the completion of the sale, the chief accounting officer directly owned 28,385 shares in the company, valued at approximately $1,292,369.05. This trade represents a 6.58% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 4,000 shares of company stock worth $183,060 over the last 90 days. 3.72% of the stock is currently owned by company insiders.

PROG Holdings, Inc, formerly known as Aaron’s, is a North American provider of lease-to-own and consumer finance solutions. The company operates through two primary segments: Aaron’s Business Solutions and Progressive Financial Services. Through Aaron’s Business Solutions, PROG offers customers access to furniture, electronics, home appliances and technology products via lease ownership arrangements, serving both individual consumers and small businesses.

The Progressive Financial Services segment provides lease-purchase and retail point-of-sale financing programs to customers with limited credit histories.