Analysts Set Netflix, Inc. (NASDAQ:NFLX) PT at $96.65

Shares of Netflix, Inc. (NASDAQ:NFLX) have received a consensus rating of “Moderate Buy” from the fifty-five research firms that are currently covering the firm, MarketBeat.com reports. One equities research analyst has rated the stock with a sell recommendation, sixteen have given a hold recommendation, thirty-four have assigned a buy recommendation and four have issued a strong buy recommendation on the company. The average 1 year price objective among analysts that have issued a report on the stock in the last year is $96.6524.

A number of equities research analysts have recently commented on NFLX shares. TD Cowen reduced their price objective on shares of Netflix from $112.00 to $100.00 and set a “buy” rating on the stock in a research note on Friday, July 17th. Morgan Stanley restated an “overweight” rating and issued a $90.00 target price (down from $115.00) on shares of Netflix in a report on Tuesday, July 14th. Bank of America decreased their price target on Netflix from $125.00 to $105.00 and set a “buy” rating for the company in a report on Friday, July 17th. China Intl Cap raised Netflix to a “strong-buy” rating in a research report on Tuesday, July 21st. Finally, DZ Bank reissued a “buy” rating on shares of Netflix in a research note on Monday, July 20th.

Insiders Place Their Bets

In other Netflix news, insider David Hyman sold 5,723 shares of the business’s stock in a transaction that occurred on Tuesday, August 4th. The stock was sold at an average price of $72.85, for a total value of $416,920.55. Following the transaction, the insider directly owned 316,100 shares of the company’s stock, valued at approximately $23,027,885. The trade was a 1.78% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Richard Barton sold 2,160 shares of the stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $75.10, for a total value of $162,216.00. Following the transaction, the director owned 246 shares in the company, valued at $18,474.60. The trade was a 89.78% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 213,595 shares of company stock valued at $15,812,072 in the last 90 days. Company insiders own 1.24% of the company’s stock.

Institutional Investors Weigh In On Netflix

Hedge funds and other institutional investors have recently bought and sold shares of the stock. Imprint Wealth LLC bought a new stake in Netflix in the 3rd quarter valued at about $25,000. Cornerstone Financial Management LLC bought a new position in Netflix in the fourth quarter worth approximately $26,000. Clal Insurance Enterprises Holdings Ltd acquired a new stake in Netflix in the second quarter valued at approximately $26,000. Atlas Capital Advisors Inc. acquired a new stake in Netflix in the fourth quarter valued at approximately $26,000. Finally, Jessup Wealth Management Inc bought a new stake in shares of Netflix during the fourth quarter valued at approximately $27,000. 80.93% of the stock is owned by institutional investors.

Netflix News Roundup

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix raised subscription prices in the U.K., a market that generates roughly 20% of the company’s EMEA revenue. The increase could boost average revenue per member and profitability if subscriber retention remains strong. Netflix hikes UK prices for the second time in 2026
• Positive Sentiment: Netflix’s advertising business continues to attract investor interest, with advertiser growth, programmatic access and artificial-intelligence tools potentially creating a second monetization engine beyond subscriptions. Netflix Stock Rebound Fuels Ad Growth Talk
• Positive Sentiment: Recent bullish commentary points to Netflix’s roughly 325 million paid memberships, strong margins and potential for additional monetization. The stock also benefited previously from bargain buying after reaching a 52-week low. Why Netflix Stock Gained 13% in August
• Neutral Sentiment: Speculation about possible streaming acquisitions has drawn attention, but regulatory barriers, controlling shareholders and potentially high purchase prices make a deal uncertain and provide no immediate earnings benefit. Netflix’s Acquisition Wishlist
• Negative Sentiment: Investors appear focused on the risk that repeated U.K. price increases could weigh on subscriber growth or increase cancellations, particularly after Netflix raised U.S. prices earlier this year. Netflix Stock Falls as Streamer Raises U.K. Price
• Negative Sentiment: Higher interest rates are pressuring long-duration growth companies and higher-multiple media stocks, creating a valuation-driven headwind for Netflix even as its operating outlook remains solid. Netflix Falls as Rate Repricing Pressures Growth Stocks

Netflix Trading Down 5.3%

NASDAQ NFLX opened at $78.25 on Tuesday. The firm has a market capitalization of $325.83 billion, a PE ratio of 24.63, a price-to-earnings-growth ratio of 1.10 and a beta of 1.53. The business’s 50-day moving average price is $75.52 and its two-hundred day moving average price is $84.40. The company has a current ratio of 1.14, a quick ratio of 1.14 and a debt-to-equity ratio of 0.39. Netflix has a 12 month low of $65.08 and a 12 month high of $126.71.

Netflix (NASDAQ:NFLX) last posted its quarterly earnings data on Thursday, July 16th. The Internet television network reported $0.80 EPS for the quarter, topping analysts’ consensus estimates of $0.79 by $0.01. Netflix had a return on equity of 40.02% and a net margin of 28.22%.The company had revenue of $12.56 billion for the quarter, compared to analyst estimates of $12.58 billion. During the same period in the previous year, the firm earned $0.72 earnings per share. The firm’s quarterly revenue was up 13.4% on a year-over-year basis. On average, analysts expect that Netflix will post 3.59 EPS for the current year.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.