Amazon.com (NASDAQ:AMZN) Trading 1.1% Higher – Should You Buy?

Shares of Amazon.com, Inc. (NASDAQ:AMZN) shot up 1.1% during trading on Monday . The stock traded as high as $252.89 and last traded at $249.99. 31,949,686 shares traded hands during trading, a decline of 36% from the average session volume of 49,705,992 shares. The stock had previously closed at $247.23.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analysts and commentators are highlighting Amazon’s AWS momentum, with expectations for a potential earnings beat and a stronger-than-expected report from AWS next week. Article Title
• Positive Sentiment: Bank of America reiterated a Buy rating and a $310 price target, saying Amazon is a leading AI beneficiary as AWS acceleration supports the bullish case. Article Title
• Positive Sentiment: Amazon Business reached a $60 billion annualized sales run rate, underscoring continued strength in higher-margin B2B and government demand. Article Title
• Positive Sentiment: Observe.AI announced a multi-year collaboration with AWS to accelerate enterprise adoption of AI agents, reinforcing Amazon’s cloud ecosystem and AI opportunity. Article Title
• Neutral Sentiment: Amazon agreed to a workers’ rights deal with Italian unions covering leave, employee rights and video surveillance, which appears to reduce labor friction but is unlikely to move the stock much on its own. Article Title
• Neutral Sentiment: Several bullish opinion pieces argued that Amazon’s large AI capex is building long-term competitive advantages in cloud and logistics, but these are more thesis-supporting than immediate catalysts. Article Title
• Negative Sentiment: Amazon also cut jobs in its artificial general intelligence unit, keeping attention on restructuring and the cost of its AI push. Article Title
• Negative Sentiment: Investor concern remains focused on Amazon’s very large 2026 capital expenditure plan, with some market commentary warning that the heavy AI buildout could pressure near-term returns. Article Title

Wall Street Analyst Weigh In

Several brokerages recently weighed in on AMZN. Maxim Group upped their target price on shares of Amazon.com from $290.00 to $315.00 and gave the stock a “buy” rating in a report on Thursday, April 30th. Wedbush started coverage on Amazon.com in a research report on Thursday, July 16th. They issued an “outperform” rating and a $293.00 price objective on the stock. Weiss Ratings upgraded Amazon.com from a “buy (b-)” rating to a “buy (b)” rating in a research report on Wednesday, May 6th. Morgan Stanley increased their target price on Amazon.com from $300.00 to $330.00 and gave the stock an “overweight” rating in a research report on Thursday, April 30th. Finally, Roth Capital boosted their price target on Amazon.com from $285.00 to $300.00 and gave the stock a “buy” rating in a report on Thursday, April 30th. Fifty-seven research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the stock. According to MarketBeat, Amazon.com has a consensus rating of “Moderate Buy” and an average price target of $312.91.

Amazon.com Stock Down 1.9%

The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27. The stock has a market capitalization of $2.61 trillion, a P/E ratio of 29.06, a PEG ratio of 1.86 and a beta of 1.46. The company has a fifty day moving average price of $250.08 and a 200-day moving average price of $236.20.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, beating analysts’ consensus estimates of $1.63 by $1.15. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The company had revenue of $181.52 billion during the quarter, compared to analyst estimates of $177.28 billion. During the same period in the prior year, the company earned $1.59 earnings per share. The firm’s revenue was up 16.6% on a year-over-year basis. As a group, research analysts forecast that Amazon.com, Inc. will post 7.75 EPS for the current fiscal year.

Insider Buying and Selling

In related news, CEO Matthew S. Garman sold 15,467 shares of the company’s stock in a transaction on Thursday, May 21st. The shares were sold at an average price of $263.40, for a total transaction of $4,074,007.80. Following the sale, the chief executive officer owned 14,159 shares of the company’s stock, valued at $3,729,480.60. This represents a 52.21% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 1,000 shares of the stock in a transaction on Wednesday, July 1st. The shares were sold at an average price of $239.77, for a total transaction of $239,770.00. Following the transaction, the chief executive officer owned 484,527 shares of the company’s stock, valued at $116,175,038.79. This trade represents a 0.21% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 144,274 shares of company stock valued at $38,716,204 in the last three months. Corporate insiders own 8.90% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Red Crane Wealth Management LLC grew its stake in shares of Amazon.com by 2.3% in the first quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant’s stock worth $346,000 after acquiring an additional 38 shares during the last quarter. Robinson Smith Wealth Advisors LLC boosted its stake in Amazon.com by 0.7% in the 1st quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant’s stock worth $1,147,000 after purchasing an additional 40 shares in the last quarter. Sfam LLC boosted its stake in Amazon.com by 3.4% in the 1st quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant’s stock worth $255,000 after purchasing an additional 40 shares in the last quarter. Measured Risk Portfolios Inc. grew its position in Amazon.com by 3.4% during the 1st quarter. Measured Risk Portfolios Inc. now owns 1,206 shares of the e-commerce giant’s stock valued at $251,000 after purchasing an additional 40 shares during the last quarter. Finally, CoreFirst Bank & Trust increased its stake in Amazon.com by 1.1% during the 1st quarter. CoreFirst Bank & Trust now owns 3,620 shares of the e-commerce giant’s stock valued at $754,000 after purchasing an additional 40 shares in the last quarter. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.