Amazon.com (NASDAQ:AMZN) Stock Price Expected to Rise, Oppenheimer Analyst Says

Amazon.com (NASDAQ:AMZN) had its price objective lifted by Oppenheimer from $260.00 to $275.00 in a research note issued on Friday. The brokerage presently has an “outperform” rating on the e-commerce giant’s stock. Oppenheimer’s price target would indicate a potential upside of 7.81% from the company’s previous close.

Other research analysts have also recently issued research reports about the stock. Citigroup lifted their price target on shares of Amazon.com from $265.00 to $285.00 and gave the stock a “buy” rating in a research note on Wednesday, March 25th. The Goldman Sachs Group restated a “buy” rating on shares of Amazon.com in a research note on Tuesday, April 14th. Wells Fargo & Company lifted their target price on Amazon.com from $304.00 to $305.00 and gave the company an “overweight” rating in a research report on Thursday, April 2nd. UBS Group boosted their price target on Amazon.com from $301.00 to $304.00 and gave the company a “buy” rating in a report on Thursday. Finally, Rosenblatt Securities reissued a “buy” rating and set a $296.00 price target on shares of Amazon.com in a report on Wednesday, April 15th. One investment analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have assigned a Hold rating to the stock. Based on data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $289.18.

Amazon.com Price Performance

NASDAQ AMZN opened at $255.08 on Friday. The company has a 50-day moving average price of $217.54 and a 200-day moving average price of $225.95. Amazon.com has a 52 week low of $178.85 and a 52 week high of $258.79. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. The firm has a market capitalization of $2.74 trillion, a P/E ratio of 35.58, a PEG ratio of 1.91 and a beta of 1.38.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). The business had revenue of $213.39 billion during the quarter, compared to analysts’ expectations of $211.02 billion. Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The business’s quarterly revenue was up 13.6% compared to the same quarter last year. During the same period in the previous year, the business posted $1.86 EPS. Equities research analysts anticipate that Amazon.com will post 7.72 earnings per share for the current year.

Insider Buying and Selling

In other news, CEO Douglas J. Herrington sold 20,500 shares of the business’s stock in a transaction dated Tuesday, April 14th. The stock was sold at an average price of $245.00, for a total value of $5,022,500.00. Following the transaction, the chief executive officer directly owned 499,861 shares in the company, valued at $122,465,945. The trade was a 3.94% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,695 shares of the company’s stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.90, for a total value of $554,900.50. Following the completion of the transaction, the vice president directly owned 119,780 shares of the company’s stock, valued at approximately $24,662,702. This trade represents a 2.20% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 124,186 shares of company stock worth $27,826,739 in the last three months. Corporate insiders own 9.70% of the company’s stock.

Institutional Inflows and Outflows

A number of large investors have recently added to or reduced their stakes in AMZN. Brighton Jones LLC increased its holdings in shares of Amazon.com by 10.9% in the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after purchasing an additional 397,007 shares during the last quarter. Revolve Wealth Partners LLC boosted its stake in Amazon.com by 4.1% during the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after buying an additional 986 shares during the last quarter. Bank Pictet & Cie Europe AG boosted its stake in Amazon.com by 2.8% during the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after buying an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE grew its holdings in Amazon.com by 5.5% during the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock valued at $6,357,000 after buying an additional 1,518 shares in the last quarter. Finally, Liberty Square Wealth Partners LLC bought a new stake in Amazon.com in the 4th quarter worth approximately $2,153,000. 72.20% of the stock is owned by hedge funds and other institutional investors.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Expanded Anthropic partnership: Analysts say Amazon’s deeper Anthropic deal (large, multi?year AWS commitments) materially boosts long?term AWS revenue and AI market positioning, supporting growth expectations for cloud and AI services. A $100 Billion Reason to Buy Amazon Stock
• Positive Sentiment: Analyst upgrades/price-target increases: Multiple firms (BMO, Bernstein, UBS, Arete, Cantor, TD Cowen) raised targets or reiterated Buy/Outperform ratings, giving investors a higher consensus outlook and momentum heading into earnings. Amazon Stock Reaches Record Peak
• Positive Sentiment: AWS leadership moves and ecosystem wins: Internal promotions to the S?team and deeper partnerships across the AWS ecosystem (e.g., GitLab support for Bedrock) reinforce execution on cloud/AI strategy. Amazon names AWS exec to S-team
• Neutral Sentiment: Diversification & partner ecosystem activity: Amazon?backed X?Energy’s $1.02B IPO, Globalstar/LEO satellite work and healthcare/GLP?1 initiatives highlight new growth avenues but won’t meaningfully move near?term revenue yet. X?Energy Raises $1.02 Billion in IPO
• Neutral Sentiment: Competitive retail moves: Walmart/Sam’s Club quick?delivery rollouts and the industry “decision layer” race keep competitive pressure on retail margins and ad/fulfillment dynamics. These are execution/market?share issues rather than a clear positive or negative catalyst right now. Amazon and Walmart Race to Capture Retail’s Decision Layer
• Negative Sentiment: Regulatory/legal risk: California AG alleges Amazon pressured competitors on pricing; unsealed filings raise the prospect of fines, settlements or reputational damage that could weigh on the stock if escalated. California attorney general says Amazon used ‘intimidation’
• Negative Sentiment: Insider selling and workforce moves: CEO share sales (~$7.9M) and reports of job?title restructurings/layoffs could raise governance or morale concerns for some investors. Insider Selling: CEO Sells $7.9M Job titles replaced with ‘builder’ roles
• Negative Sentiment: Near?term cash/capex pressure: Analysts and research notes flag that the Anthropic scale and related infrastructure commitments raise large capex and cash?flow demands in the near term, which could temper multiples despite long?term upside. Amazon Deepens AI Push With Expanded Anthropic Deal

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.