Amazon.com, Inc. (NASDAQ:AMZN) shares traded down 1.9% during mid-day trading on Friday after Zacks Research downgraded the stock from a strong-buy rating to a hold rating. The stock traded as low as $224.70 and last traded at $226.50. 51,094,765 shares changed hands during mid-day trading, an increase of 54% from the average session volume of 33,188,806 shares. The stock had previously closed at $230.82.
A number of other equities analysts also recently commented on the company. Sanford C. Bernstein set a $300.00 price objective on Amazon.com and gave the stock an “outperform” rating in a research report on Friday, October 31st. Rothschild Redb lowered Amazon.com from a “strong-buy” rating to a “hold” rating in a report on Tuesday, November 18th. Truist Financial set a $290.00 price objective on shares of Amazon.com in a report on Friday, October 31st. Mizuho cut shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a research report on Tuesday, November 18th. Finally, KeyCorp reaffirmed an “overweight” rating on shares of Amazon.com in a research note on Friday, December 5th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-five have given a Buy rating and four have issued a Hold rating to the company’s stock. Based on data from MarketBeat, Amazon.com currently has an average rating of “Moderate Buy” and an average price target of $295.50.
Check Out Our Latest Analysis on AMZN
Insider Activity
Amazon.com News Summary
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Two major shops raised price targets (Wells Fargo to $295 and Oppenheimer to $305), pushing a rounded Wall Street one?year view toward ~$300 and supporting upside expectations for AMZN. What Wall Street Thinks Amazon Will Be Worth 1 Year From Now. 1 Reason They Might Be Right
- Positive Sentiment: BMO Capital raised its target to $304 and reiterated Outperform after checks on AWS/A.I. momentum — reinforcing the view that cloud/AI tailwinds can reaccelerate revenue and margins. Amazon (AMZN) AWS AI Momentum Supports Higher Price Target at BMO Capital
- Positive Sentiment: Billionaire Stanley Druckenmiller added AMZN to his AI bets, a vote of confidence that can boost sentiment and flows into large-cap AI beneficiaries. Billionaire Stanley Druckenmiller Just Went All in on AI, Buying Amazon, Meta Platforms, and Alphabet. Could AI Stocks Still Deliver Big Returns in 2026?
- Positive Sentiment: Multiple bullish writeups (Seeking Alpha, Benzinga, and several Fool pieces) list Amazon as a top rebound/AI name for 2026 — helpful for sentiment and potential retail/institutional positioning ahead of earnings. Why Amazon Could Lead The Mag 7 In 2026
- Neutral Sentiment: MarketBeat highlights AMZN is in a consolidation phase heading into earnings — that can mean muted upside until company-level catalysts or guidance materialize. What to Expect From Amazon in the 4 Weeks Before Earnings
- Neutral Sentiment: Analyst roundups and long?range forecasts (24/7 Wall St., TipRanks, Forbes) emphasize a brighter 2026 outlook but note 2025 underperformance vs. peers — framing AMZN as a recovery/AI play rather than a clear momentum leader. Amazon Stock In 2026: Show Me The Growth
- Negative Sentiment: Seeking Alpha published a rating downgrade piece emphasizing cycle risks and valuation/earnings skepticism — a reminder some analysts remain cautious and could weigh on near?term trading. Amazon: Respect The Cycle, Not Consensus (Rating Downgrade)
Hedge Funds Weigh In On Amazon.com
Several institutional investors have recently bought and sold shares of the company. Brighton Jones LLC boosted its position in Amazon.com by 10.9% in the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock valued at $885,478,000 after buying an additional 397,007 shares during the period. Revolve Wealth Partners LLC increased its position in shares of Amazon.com by 4.1% during the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock worth $5,495,000 after acquiring an additional 986 shares during the period. Bank Pictet & Cie Europe AG raised its stake in shares of Amazon.com by 2.8% in the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after acquiring an additional 54,987 shares in the last quarter. Highview Capital Management LLC DE boosted its holdings in Amazon.com by 5.5% in the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock valued at $6,357,000 after purchasing an additional 1,518 shares during the period. Finally, Liberty Square Wealth Partners LLC purchased a new position in Amazon.com in the fourth quarter valued at $2,153,000. 72.20% of the stock is owned by institutional investors and hedge funds.
Amazon.com Price Performance
The company has a 50 day moving average of $232.10 and a 200 day moving average of $226.76. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. The stock has a market capitalization of $2.42 trillion, a price-to-earnings ratio of 31.99, a PEG ratio of 1.42 and a beta of 1.37.
Amazon.com (NASDAQ:AMZN – Get Free Report) last posted its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping the consensus estimate of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The company had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. During the same quarter in the previous year, the business posted $1.43 EPS. The firm’s revenue was up 13.4% on a year-over-year basis. As a group, equities research analysts anticipate that Amazon.com, Inc. will post 6.31 EPS for the current year.
About Amazon.com
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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