Amazon.com (NASDAQ:AMZN) Given New $298.00 Price Target at Bank of America

Amazon.com (NASDAQ:AMZN) had its price target hoisted by stock analysts at Bank of America from $275.00 to $298.00 in a research report issued to clients and investors on Monday,Benzinga reports. The brokerage presently has a “buy” rating on the e-commerce giant’s stock. Bank of America‘s price target points to a potential upside of 18.93% from the stock’s current price.

Several other equities analysts also recently weighed in on AMZN. UBS Group set a $311.00 price target on shares of Amazon.com in a report on Tuesday, February 3rd. Maxim Group upped their price objective on shares of Amazon.com from $280.00 to $290.00 and gave the company a “buy” rating in a report on Friday, February 6th. Monness Crespi & Hardt cut their price objective on shares of Amazon.com from $300.00 to $280.00 and set a “buy” rating on the stock in a research note on Friday, February 6th. Raymond James Financial reduced their target price on shares of Amazon.com from $260.00 to $225.00 and set an “outperform” rating for the company in a report on Friday, February 6th. Finally, President Capital decreased their target price on shares of Amazon.com from $320.00 to $296.00 and set a “buy” rating for the company in a research report on Tuesday, February 10th. One research analyst has rated the stock with a Strong Buy rating, fifty-four have assigned a Buy rating and four have issued a Hold rating to the company. According to MarketBeat.com, Amazon.com presently has a consensus rating of “Moderate Buy” and an average price target of $288.30.

Amazon.com Price Performance

Amazon.com stock opened at $250.56 on Monday. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. The business’s 50-day simple moving average is $213.76 and its two-hundred day simple moving average is $225.14. The company has a market cap of $2.69 trillion, a PE ratio of 34.95, a PEG ratio of 1.88 and a beta of 1.38. Amazon.com has a fifty-two week low of $165.29 and a fifty-two week high of $258.60.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The firm had revenue of $213.39 billion during the quarter, compared to analysts’ expectations of $211.02 billion. During the same quarter in the previous year, the business earned $1.86 earnings per share. The company’s revenue for the quarter was up 13.6% compared to the same quarter last year. Equities analysts anticipate that Amazon.com will post 6.31 EPS for the current year.

Insider Activity

In other news, CEO Douglas J. Herrington sold 20,500 shares of the firm’s stock in a transaction dated Tuesday, April 14th. The stock was sold at an average price of $245.00, for a total transaction of $5,022,500.00. Following the sale, the chief executive officer directly owned 499,861 shares in the company, valued at $122,465,945. This trade represents a 3.94% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 10,649 shares of the firm’s stock in a transaction dated Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total value of $2,187,624.07. Following the sale, the senior vice president owned 41,190 shares in the company, valued at $8,461,661.70. This trade represents a 20.54% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders sold 93,186 shares of company stock worth $19,921,739. 10.80% of the stock is currently owned by corporate insiders.

Institutional Investors Weigh In On Amazon.com

Institutional investors have recently modified their holdings of the business. Fairway Wealth LLC grew its position in shares of Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after acquiring an additional 60 shares during the period. Sellwood Investment Partners LLC acquired a new stake in Amazon.com in the 3rd quarter worth about $27,000. MilWealth Group LLC boosted its holdings in Amazon.com by 79.0% in the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after buying an additional 79 shares during the last quarter. Lifetime Wealth Management P.C. acquired a new stake in Amazon.com in the 4th quarter worth about $45,000. Finally, Elkhorn Partners Limited Partnership boosted its holdings in Amazon.com by 900.0% in the 4th quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock worth $46,000 after buying an additional 180 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon completed its acquisition of satellite operator Globalstar, giving Amazon control of spectrum, satellites and commercial contracts that accelerate its Project Leo direct?to?device (D2D) ambitions — a major strategic step into orbital connectivity and potential new revenue streams for rural connectivity and logistics. Amazon’s Globalstar Deal Recasts Satellite Ambitions And Investor Risk Reward
• Positive Sentiment: AWS momentum remains a core bull case: Amazon launched Amazon Bio Discovery (AI tools for drug R&D) and commentary shows AWS AI revenue north of $15B with strong demand for Graviton/Trainium chips — supporting expectations for higher-margin cloud/AI growth. AWS Launches Amazon Bio Discovery to Speed AI Drug Development Amazon Stock (AMZN) Opinions on AWS AI Surge
• Positive Sentiment: Multiple firms continue to rate AMZN a buy / outperform with median price targets around $300, reinforcing investor confidence that long?term earnings will justify current valuation despite near?term spending. Amazon.com, Inc. : One of the Top Unrivaled Stocks of the Next 5 Years?
• Neutral Sentiment: Blue Origin’s recent launch landed a reusable booster but failed to place a third?party satellite into the planned orbit — a reminder of execution risk across the launch ecosystem; mixed implications for Amazon’s space push (fewer reliable launch providers, but slower competing deployments). Blue Origin rocket reusable booster lands but satellite misses orbit
• Negative Sentiment: Stifel cut its price target modestly (from $300 to $294), citing concerns that Amazon’s capital expenditures may be peaking and weighing on near?term returns — a signal analysts are starting to mark down valuation for heavy FY26 capex. Amazon (AMZN) Price Target Lowered As CapEx Expected To Peak
• Negative Sentiment: Goldman Sachs and other commentators warned investors to weigh the big Globalstar/Leo deal in the context of huge spending commitments — short?term profitability and cash flow could be pressured while Amazon builds orbital and AI infrastructure. Goldman Sachs’ blunt words for Amazon stock investors after big deal
• Negative Sentiment: Retail competition is heating up: Walmart is testing store back rooms and AI to speed same?day delivery and expand marketplace offerings — potential margin and share pressure in e?commerce/fulfillment where Amazon has traditionally led. Walmart Targets Amazon’s Biggest Edge With Aggressive Delivery Overhaul
• Negative Sentiment: Insider selling has been heavy (multiple executive sales reported), and many headlines highlight Amazon’s planned multiyear capex — factors that can amplify short?term volatility even as the long?term thesis remains intact. Amazon Stock (AMZN) Opinions on AWS AI Surge

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.