Amazon.com, Inc. $AMZN Stock Acquired by Richards Merrill & Peterson Inc.

Richards Merrill & Peterson Inc. grew its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 4.3% in the 3rd quarter, Holdings Channel.com reports. The firm owned 52,751 shares of the e-commerce giant’s stock after buying an additional 2,156 shares during the period. Amazon.com comprises approximately 3.8% of Richards Merrill & Peterson Inc.’s portfolio, making the stock its 4th biggest holding. Richards Merrill & Peterson Inc.’s holdings in Amazon.com were worth $13,143,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other institutional investors have also recently made changes to their positions in AMZN. Trust Asset Management LLC increased its holdings in Amazon.com by 3.3% in the second quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant’s stock valued at $26,000 after buying an additional 3,414 shares in the last quarter. TOP Private Wealth LLC. purchased a new stake in shares of Amazon.com during the 2nd quarter worth about $29,000. Bard Associates Inc. purchased a new stake in shares of Amazon.com during the 2nd quarter worth about $32,000. Longfellow Investment Management Co. LLC purchased a new stake in shares of Amazon.com during the 2nd quarter worth about $33,000. Finally, Atomic Invest LLC grew its position in shares of Amazon.com by 41.2% during the 2nd quarter. Atomic Invest LLC now owns 168 shares of the e-commerce giant’s stock valued at $40,000 after acquiring an additional 49 shares during the period. 72.20% of the stock is owned by hedge funds and other institutional investors.

Amazon.com Trading Down 4.2%

Shares of AMZN opened at $243.79 on Friday. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $287.20. The stock has a market cap of $2.63 trillion, a PE ratio of 19.61, a price-to-earnings-growth ratio of 1.98 and a beta of 1.45. The firm’s fifty day moving average is $254.67 and its two-hundred day moving average is $243.12. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, October 29th. The e-commerce giant reported $1.89 EPS for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.08). The business had revenue of $201.94 billion during the quarter, compared to analyst estimates of $202.22 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. Amazon.com’s quarterly revenue was up 12.1% on a year-over-year basis. During the same quarter last year, the company earned $1.95 earnings per share. Research analysts forecast that Amazon.com, Inc. will post 8.00 earnings per share for the current fiscal year.

Analyst Upgrades and Downgrades

AMZN has been the subject of a number of analyst reports. Robert W. Baird set a $310.00 price target on Amazon.com and gave the stock an “outperform” rating in a report on Friday, July 31st. Bank of America raised their price objective on Amazon.com from $310.00 to $320.00 and gave the company a “buy” rating in a report on Friday, July 31st. TD Cowen reissued a “buy” rating and issued a $350.00 price objective on shares of Amazon.com in a report on Monday, October 5th. Monness Crespi & Hardt boosted their price objective on Amazon.com from $315.00 to $330.00 and gave the company a “buy” rating in a research report on Friday, July 31st. Finally, KeyCorp reissued an “overweight” rating on shares of Amazon.com in a research note on Thursday, October 15th. Fifty-seven analysts have rated the stock with a Buy rating and three have issued a Hold rating to the stock. According to data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $325.12.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS growth accelerated sharply. Amazon Web Services revenue rose 39% to approximately $46 billion, its fastest growth rate in nearly five years, while AWS generated about 63% of Amazon’s operating profit. CEO Andy Jassy said growth could exceed 40% in 2027 and 2028 as businesses continue migrating workloads to the cloud. Amazon AWS revenue grows 39%, leading to wider margin
• Positive Sentiment: Long-term AI and infrastructure demand remains strong. AWS capacity is reportedly booked through much of next year, and Amazon continues to secure power for expansion, including an agreement supporting more than $3 billion of investment at Maryland’s Calvert Cliffs nuclear plant. Amazon also received approval for its Globalstar deal, supporting its satellite-connectivity ambitions. Amazon wins FCC approval for Globalstar deal
• Neutral Sentiment: Amazon held its 2026 capital-expenditure forecast at $220 billion. Management indicated AI-related spending could be “meaningfully” higher in 2027. The investment may support future AWS and AI growth, but investors are demanding clearer evidence that the spending will generate adequate returns. Amazon CEO sees AI spending meaningfully higher in 2027
• Negative Sentiment: Amazon missed quarterly expectations. Adjusted earnings were $1.89 per share versus the roughly $1.97–$2.01 consensus range, while revenue of $201.9 billion was slightly below forecasts. Earnings also declined from the year-ago period. Amazon lags Q3 earnings and revenue estimates
• Negative Sentiment: The fourth-quarter outlook disappointed investors. Amazon projected holiday-quarter sales largely below Wall Street estimates, raising concerns about slower e-commerce demand as inflation and higher household costs weigh on consumers. Amazon projects fourth-quarter sales below estimates
• Negative Sentiment: Cash-flow pressure intensified. Amazon reported approximately $42.4 billion of negative free cash flow as data-center and AI investment surged. The combination of heavy spending, uncertain payback periods, and broader market anxiety over the AI trade is driving the negative reaction despite AWS’s strong performance. Amazon posts negative free cash flow and holds capex unchanged

Insiders Place Their Bets

In other news, CFO Brian Olsavsky sold 6,172 shares of the company’s stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $260.31, for a total value of $1,606,633.32. Following the completion of the sale, the chief financial officer directly owned 109,207 shares in the company, valued at $28,427,674.17. This represents a 5.35% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 14,541 shares of Amazon.com stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.06, for a total value of $3,766,991.46. Following the transaction, the chief executive officer owned 17,794 shares in the company, valued at approximately $4,609,713.64. The trade was a 44.97% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders sold 71,589 shares of company stock worth $18,580,515. 8.90% of the stock is currently owned by insiders.

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.

The company’s principal businesses include online and physical retail, Amazon Web Services (AWS), digital advertising, subscription services and consumer technology.