Amazon.com, Inc. $AMZN Shares Bought by Nations Financial Group Inc. IA ADV

Nations Financial Group Inc. IA ADV boosted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 18.2% during the fourth quarter, according to its most recent Form 13F filing with the SEC. The fund owned 96,102 shares of the e-commerce giant’s stock after buying an additional 14,784 shares during the period. Amazon.com accounts for 1.2% of Nations Financial Group Inc. IA ADV’s investment portfolio, making the stock its 13th largest position. Nations Financial Group Inc. IA ADV’s holdings in Amazon.com were worth $22,182,000 as of its most recent filing with the SEC.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in AMZN. American Capital Advisory LLC raised its holdings in shares of Amazon.com by 63.9% in the 3rd quarter. American Capital Advisory LLC now owns 8,081 shares of the e-commerce giant’s stock valued at $1,774,000 after buying an additional 3,152 shares during the period. Compagnie Lombard Odier SCmA purchased a new stake in shares of Amazon.com in the 3rd quarter valued at $451,642,000. Weaver Capital Management LLC raised its holdings in shares of Amazon.com by 13.6% in the 4th quarter. Weaver Capital Management LLC now owns 39,264 shares of the e-commerce giant’s stock valued at $9,063,000 after buying an additional 4,713 shares during the period. Ethos Financial Group LLC grew its holdings in shares of Amazon.com by 9.6% in the fourth quarter. Ethos Financial Group LLC now owns 36,485 shares of the e-commerce giant’s stock valued at $8,421,000 after purchasing an additional 3,196 shares in the last quarter. Finally, Baltimore Washington Financial Advisors Inc. grew its holdings in shares of Amazon.com by 1.9% in the third quarter. Baltimore Washington Financial Advisors Inc. now owns 239,862 shares of the e-commerce giant’s stock valued at $52,667,000 after purchasing an additional 4,558 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Insider Activity at Amazon.com

In other news, SVP David Zapolsky sold 10,649 shares of the stock in a transaction dated Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total value of $2,187,624.07. Following the transaction, the senior vice president owned 41,190 shares in the company, valued at approximately $8,461,661.70. This represents a 20.54% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, CEO Douglas J. Herrington sold 20,500 shares of the stock in a transaction dated Tuesday, April 14th. The shares were sold at an average price of $245.00, for a total value of $5,022,500.00. Following the completion of the transaction, the chief executive officer owned 499,861 shares in the company, valued at approximately $122,465,945. The trade was a 3.94% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 128,035 shares of company stock worth $28,827,479 over the last quarter. 8.90% of the stock is currently owned by insiders.

Analysts Set New Price Targets

A number of research firms have issued reports on AMZN. Citigroup reiterated a “buy” rating and set a $325.00 target price (up from $285.00) on shares of Amazon.com in a report on Thursday. JPMorgan Chase & Co. increased their target price on shares of Amazon.com from $280.00 to $330.00 and gave the stock an “overweight” rating in a report on Thursday. Monness Crespi & Hardt increased their target price on shares of Amazon.com from $280.00 to $315.00 and gave the stock a “buy” rating in a report on Thursday. Arete Research increased their target price on shares of Amazon.com from $285.00 to $301.00 and gave the stock a “buy” rating in a report on Thursday, April 23rd. Finally, Raymond James Financial reiterated an “outperform” rating and set a $280.00 target price on shares of Amazon.com in a report on Friday. One investment analyst has rated the stock with a Strong Buy rating, fifty-five have assigned a Buy rating and three have issued a Hold rating to the stock. According to data from MarketBeat, Amazon.com has a consensus rating of “Moderate Buy” and a consensus price target of $310.25.

Amazon.com Price Performance

Shares of NASDAQ AMZN opened at $268.38 on Monday. The stock’s 50-day moving average is $223.63 and its two-hundred day moving average is $227.48. The company has a debt-to-equity ratio of 0.27, a current ratio of 1.18 and a quick ratio of 1.01. Amazon.com, Inc. has a 1-year low of $183.85 and a 1-year high of $273.88. The company has a market cap of $2.89 trillion, a price-to-earnings ratio of 32.10, a price-to-earnings-growth ratio of 2.01 and a beta of 1.46.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, topping the consensus estimate of $1.63 by $1.15. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The company had revenue of $181.52 billion for the quarter, compared to the consensus estimate of $177.28 billion. During the same quarter in the prior year, the business earned $1.59 EPS. Amazon.com’s revenue was up 16.6% on a year-over-year basis. Analysts forecast that Amazon.com, Inc. will post 7.71 EPS for the current fiscal year.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Q1 beat: Amazon reported a double?beat on revenue and EPS, with AWS reaccelerating (large YoY cloud growth and record margins) — this is the core bullish driver for the rally. Amazon Q1 2026 earnings results beat EPS and revenue expectations
• Positive Sentiment: Pentagon AI deals: The U.S. DoD signed agreements that include Amazon Web Services to run AI tools on classified networks — a strategic endorsement for AWS as a secure enterprise AI supplier. Pentagon signs new military AI deals with Nvidia, Microsoft and Amazon
• Positive Sentiment: Analyst upgrades and target hikes: Dozens of firms raised price targets (Morgan Stanley, JPMorgan, Canaccord, Bank of America, etc.), with several new $300+ targets — supporting bullish sentiment and pushing buy ratings. Cluster of price?target raises and buy ratings for AMZN
• Positive Sentiment: Trainium / in?house chips: Amazon’s Trainium business shows meaningful revenue commitments and a path to become a standalone AI?hardware revenue stream, which repositions AMZN as a “picks?and?shovels” AI supplier. How the Trainium chip business could move the needle for Amazon
• Neutral Sentiment: Partnerships and product rollout: AWS expanded Bedrock/OpenAI integrations and new agentic AI tools (Rufus, Quick, Connect apps), which add long?term optionality but will require execution. AWS, OpenAI partner to integrate frontier models into Bedrock
• Negative Sentiment: CapEx and chip costs: Management flagged rising memory/chip prices and a large AI capex program that is eating into free cash flow; Goldman and others warned the hyperscaler spending binge increases near?term cash burn risk. Jassy: soaring chip prices could pressure Amazon’s capex
• Negative Sentiment: Market reaction nuance: Despite the beat, some investors sold on the size/timing of AI investments and softer near?term guidance, which previously produced intraday dips after earnings. Why AMZN dipped after strong Q1 — capex concerns

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.