Amazon.com, Inc. $AMZN is RWQ Financial Management Services Inc.’s 2nd Largest Position

RWQ Financial Management Services Inc. lowered its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 13.7% during the 3rd quarter, according to its most recent disclosure with the Securities & Exchange Commission. The firm owned 80,990 shares of the e-commerce giant’s stock after selling 12,895 shares during the quarter. Amazon.com comprises 7.7% of RWQ Financial Management Services Inc.’s portfolio, making the stock its 2nd biggest holding. RWQ Financial Management Services Inc.’s holdings in Amazon.com were worth $17,783,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other large investors have also recently made changes to their positions in the stock. Brighton Jones LLC lifted its position in shares of Amazon.com by 10.9% in the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock valued at $885,478,000 after acquiring an additional 397,007 shares in the last quarter. Revolve Wealth Partners LLC grew its position in shares of Amazon.com by 4.1% during the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock worth $5,495,000 after purchasing an additional 986 shares in the last quarter. Bank Pictet & Cie Europe AG raised its stake in Amazon.com by 2.8% during the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after purchasing an additional 54,987 shares during the period. Highview Capital Management LLC DE raised its stake in Amazon.com by 5.5% during the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock valued at $6,357,000 after purchasing an additional 1,518 shares during the period. Finally, Liberty Square Wealth Partners LLC purchased a new position in Amazon.com in the 4th quarter worth approximately $2,153,000. 72.20% of the stock is owned by hedge funds and other institutional investors.

Analyst Ratings Changes

A number of equities research analysts have issued reports on the stock. Wolfe Research reaffirmed an “outperform” rating and set a $275.00 price objective on shares of Amazon.com in a report on Monday, January 5th. CICC Research boosted their target price on shares of Amazon.com from $240.00 to $280.00 and gave the stock an “outperform” rating in a report on Wednesday, November 5th. BNP Paribas Exane assumed coverage on shares of Amazon.com in a research note on Monday, November 24th. They set an “outperform” rating for the company. BMO Capital Markets lifted their price target on shares of Amazon.com from $300.00 to $304.00 and gave the company an “outperform” rating in a report on Tuesday, December 16th. Finally, Canaccord Genuity Group set a $300.00 price target on shares of Amazon.com and gave the stock a “buy” rating in a research note on Friday, October 31st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have assigned a Hold rating to the company. According to MarketBeat.com, Amazon.com has an average rating of “Moderate Buy” and a consensus target price of $295.42.

Insiders Place Their Bets

In related news, CEO Douglas J. Herrington sold 2,500 shares of the firm’s stock in a transaction on Monday, December 1st. The stock was sold at an average price of $233.22, for a total value of $583,050.00. Following the completion of the sale, the chief executive officer directly owned 505,934 shares in the company, valued at $117,993,927.48. This trade represents a 0.49% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, Director Daniel P. Huttenlocher sold 1,237 shares of Amazon.com stock in a transaction on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the transaction, the director directly owned 26,148 shares of the company’s stock, valued at $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders sold 79,734 shares of company stock worth $18,534,017. 9.70% of the stock is currently owned by company insiders.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Several analysts raised price targets and reiterated buy ratings, supporting upside expectations for valuation and growth (TD Cowen, Scotiabank, Arete). TD Cowen raises PT to $315 Scotiabank raises PT to $300 Arete raises PT to $283
• Positive Sentiment: Amazon is being highlighted as a leading AI beneficiary (Bernstein notes a strong AI bull case) and continues to roll out AI products—most notably a Health AI assistant for One Medical—which supports AWS/AI growth narratives. Bernstein: AMZN strong AI bull case Amazon launches AI tool for One Medical
• Positive Sentiment: Brick-and-mortar expansion: Amazon plans its largest-ever retail/fulfillment “big-box” store in the Chicago suburbs, signaling new omnichannel scale and potentially faster local fulfillment. WSJ: Amazon launching largest-ever store
• Neutral Sentiment: Amazon set its Q4 2025 earnings webcast for Feb. 5 — a near-term catalyst where guidance and AWS commentary could move the stock. Earnings webcast Feb. 5
• Neutral Sentiment: Market commentators (e.g., Jim Cramer) note potential rotation back into the Magnificent Seven over time — a thematic tailwind but not immediate. Cramer: Mag 7 rotation possible
• Negative Sentiment: Reports say Amazon plans another round of corporate job cuts next week as it pursues roughly 30,000 white?collar reductions — a sign of cost-cutting but also of internal pressure on growth and morale. That pushed some investor caution. Reuters: Amazon plans more corporate job cuts NYPost: More job cuts planned
• Negative Sentiment: Some sell?side and technical warnings: Raymond James trimmed its target citing agentic commerce headwinds, Rothschild & Co Redburn lowered its PT to $230, and chart-focused pieces flagged a risky technical pattern — all factors that can dampen near-term upside. Raymond James trims target Rothschild lowers PT to $230 Invezz: technical warning
• Negative Sentiment: Institutional activity: Cypress Funds trimmed its Amazon stake, a small but visible sign of portfolio rebalancing. Cypress Funds trims stake

Amazon.com Stock Performance

Shares of NASDAQ:AMZN opened at $234.34 on Friday. The firm has a fifty day simple moving average of $231.59 and a two-hundred day simple moving average of $228.89. Amazon.com, Inc. has a 52 week low of $161.38 and a 52 week high of $258.60. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. The stock has a market capitalization of $2.51 trillion, a P/E ratio of 33.10, a PEG ratio of 1.45 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.57 by $0.38. The firm had revenue of $180.17 billion for the quarter, compared to analysts’ expectations of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The business’s revenue was up 13.4% compared to the same quarter last year. During the same period in the prior year, the company earned $1.43 EPS. On average, analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.