Alphabet Inc. $GOOG Shares Bought by Heck Capital Advisors LLC

Heck Capital Advisors LLC lifted its holdings in shares of Alphabet Inc. (NASDAQ:GOOG) by 298.2% during the 2nd quarter, according to its most recent disclosure with the Securities & Exchange Commission. The fund owned 22,229 shares of the information services provider’s stock after purchasing an additional 16,647 shares during the quarter. Heck Capital Advisors LLC’s holdings in Alphabet were worth $7,854,000 as of its most recent SEC filing.

A number of other hedge funds and other institutional investors have also made changes to their positions in GOOG. Vanguard Group Inc. lifted its position in Alphabet by 2.0% during the fourth quarter. Vanguard Group Inc. now owns 421,013,782 shares of the information services provider’s stock worth $132,114,125,000 after buying an additional 8,128,234 shares during the period. State Street Corp grew its holdings in Alphabet by 0.5% in the 4th quarter. State Street Corp now owns 187,102,863 shares of the information services provider’s stock valued at $58,712,878,000 after buying an additional 953,790 shares during the period. Auto Owners Insurance Co increased its stake in shares of Alphabet by 38,409.2% during the 4th quarter. Auto Owners Insurance Co now owns 179,836,276 shares of the information services provider’s stock valued at $5,643,262,000 after acquiring an additional 179,369,280 shares during the last quarter. J. Stern & Co. LLP increased its stake in shares of Alphabet by 28,482.8% during the 4th quarter. J. Stern & Co. LLP now owns 112,091,870 shares of the information services provider’s stock valued at $35,174,429,000 after acquiring an additional 111,699,704 shares during the last quarter. Finally, JPMorgan Chase & Co. lifted its holdings in shares of Alphabet by 1.1% during the 4th quarter. JPMorgan Chase & Co. now owns 100,602,893 shares of the information services provider’s stock worth $31,569,189,000 after acquiring an additional 1,073,151 shares during the period. Hedge funds and other institutional investors own 27.26% of the company’s stock.

Insider Buying and Selling at Alphabet

In other news, insider John Kent Walker sold 8,998 shares of Alphabet stock in a transaction dated Monday, June 29th. The stock was sold at an average price of $349.29, for a total transaction of $3,142,911.42. Following the sale, the insider directly owned 75,290 shares of the company’s stock, valued at approximately $26,298,044.10. The trade was a 10.68% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director John L. Hennessy sold 1,050 shares of the business’s stock in a transaction dated Monday, June 15th. The stock was sold at an average price of $368.63, for a total value of $387,061.50. Following the completion of the transaction, the director owned 1,481 shares in the company, valued at approximately $545,941.03. This trade represents a 41.49% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 600,547 shares of company stock valued at $16,255,540 in the last ninety days. Insiders own 12.99% of the company’s stock.

Alphabet Trading Down 3.6%

GOOG opened at $343.00 on Wednesday. The firm’s 50 day moving average is $353.30 and its 200-day moving average is $339.36. Alphabet Inc. has a 52-week low of $197.46 and a 52-week high of $404.47. The company has a quick ratio of 2.64, a current ratio of 2.72 and a debt-to-equity ratio of 0.16. The firm has a market capitalization of $4.19 trillion, a P/E ratio of 17.23, a P/E/G ratio of 1.00 and a beta of 1.23.

Alphabet (NASDAQ:GOOG) last announced its earnings results on Thursday, July 23rd. The information services provider reported $9.11 earnings per share for the quarter, beating the consensus estimate of $2.87 by $6.24. The business had revenue of $119.80 billion during the quarter, compared to the consensus estimate of $116.53 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The business’s quarterly revenue was up 24.2% compared to the same quarter last year. During the same period in the prior year, the firm earned $2.31 earnings per share. Analysts expect that Alphabet Inc. will post 20.51 EPS for the current fiscal year.

Alphabet Announces Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Monday, September 14th. Shareholders of record on Monday, September 7th will be given a $0.22 dividend. This represents a $0.88 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend is Friday, September 4th. Alphabet’s dividend payout ratio is presently 4.42%.

Wall Street Analysts Forecast Growth

A number of research firms have weighed in on GOOG. Phillip Securities raised shares of Alphabet from a “moderate buy” rating to a “strong-buy” rating in a research note on Monday, July 27th. Pivotal Research boosted their price objective on shares of Alphabet from $470.00 to $475.00 and gave the company a “buy” rating in a research note on Thursday, July 23rd. Wedbush began coverage on Alphabet in a report on Thursday, July 16th. They set an “outperform” rating and a $445.00 price objective for the company. Barclays reaffirmed an “overweight” rating and issued a $425.00 target price (up from $405.00) on shares of Alphabet in a research report on Thursday, July 23rd. Finally, Cantor Fitzgerald reiterated an “overweight” rating and issued a $420.00 target price (down from $435.00) on shares of Alphabet in a report on Thursday, July 23rd. Six investment analysts have rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating and four have issued a Hold rating to the company’s stock. According to MarketBeat, Alphabet currently has an average rating of “Buy” and a consensus price target of $410.09.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google’s Gemini app surpassed 1 billion monthly active users, marking the 14th Google product to reach that milestone. The figure supports Alphabet’s argument that its AI products are gaining meaningful consumer traction. Google’s Gemini app surges to one billion users
• Positive Sentiment: Ryanair agreed to a five-year Google Cloud partnership covering Gemini and DeepMind models, including crew scheduling and operational decisions. The deal offers another example of enterprise demand for Google Cloud’s AI capabilities. Ryanair signs five-year Google Cloud deal
• Positive Sentiment: Several analysts remain bullish, with reported buy or equivalent ratings and a median GOOGL price target of $422.50. Recent institutional filings also showed purchases by Vanguard Personalized Indexing, BlackRock, State Street and Berkshire Hathaway, although the filings reflect earlier reporting periods.
• Neutral Sentiment: Alphabet will meet White House officials alongside Meta, Anthropic and OpenAI to discuss voluntary safety testing for advanced AI models. Cooperation could improve industry credibility, but the meeting highlights increasing scrutiny of AI risks. Alphabet, Meta and AI safety discussions
• Negative Sentiment: The main pressure appears to be concern over Alphabet’s elevated AI infrastructure spending—reported capital-expenditure guidance of roughly $195 billion to $205 billion for 2026—and its effect on margins, free cash flow and investment returns. A broader decline in large-cap technology stocks added to the selling.
• Negative Sentiment: French news organizations asked regulators to intervene over Google’s AI-generated search summaries, arguing that they reduce traffic to publishers. Alphabet also faces thousands of social-media addiction lawsuits and broader concerns about AI safety and misinformation. French media asks watchdog to act on Google’s AI

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.