5,494 Booking Holdings Inc. $BKNG Shares Sold by Trillium Asset Management LLC

Trillium Asset Management LLC reduced its position in shares of Booking Holdings Inc. (NASDAQ:BKNG) by 4.6% in the third quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm owned 113,702 shares of the business services provider’s stock after selling 5,494 shares during the period. Trillium Asset Management LLC’s holdings in Booking were worth $18,524,000 as of its most recent SEC filing.

Several other large investors also recently modified their holdings of the business. Bogart Wealth LLC lifted its holdings in Booking by 3,475.0% in the 2nd quarter. Bogart Wealth LLC now owns 143 shares of the business services provider’s stock worth $25,000 after buying an additional 139 shares during the period. Wilkerson Advisory Group LLC increased its stake in shares of Booking by 3,550.0% during the second quarter. Wilkerson Advisory Group LLC now owns 146 shares of the business services provider’s stock valued at $26,000 after buying an additional 142 shares during the period. First Financial Corp IN increased its stake in shares of Booking by 2,400.0% during the second quarter. First Financial Corp IN now owns 150 shares of the business services provider’s stock valued at $27,000 after buying an additional 144 shares during the period. Roble Belko & Company Inc increased its stake in shares of Booking by 2,400.0% during the second quarter. Roble Belko & Company Inc now owns 150 shares of the business services provider’s stock valued at $27,000 after buying an additional 144 shares during the period. Finally, Kings Path Partners LLC bought a new position in shares of Booking during the third quarter valued at approximately $29,000. 92.42% of the stock is owned by institutional investors.

Booking News Roundup

Investors following BKNG have been watching these news items:

• Neutral Sentiment: Booking completed a €3.55 billion senior-notes offering. The debt financing avoids issuing shares, but adds borrowing and future interest obligations; the available report does not specify how proceeds will be used. Booking Holdings Completes €3.55 Billion Senior Notes Offering
• Negative Sentiment: KeyCorp lowered its Booking EPS estimates: Q4 2026 to $2.10 from $2.35, FY2027 to $11.56 from $12.13, and FY2028 to $13.37 from $14.78. The reductions suggest a softer earnings outlook beyond the current year, although KeyCorp’s FY2026 estimate aligns with the cited $10.26 consensus. KeyCorp Has Strong Estimate for Booking FY2026 Earnings
• Negative Sentiment: OpenAI’s agreement to acquire travel-AI specialist Odessia raises the possibility that AI assistants could become a new gateway for trip planning and bookings, potentially challenging Booking’s role in travel discovery and customer relationships. The competitive impact remains uncertain. Could Booking Holdings (BKNG) Lose Travel Search Ground To New AI Gatekeepers?

Insider Buying and Selling at Booking

In related news, Director Vanessa Wittman sold 375 shares of the stock in a transaction dated Monday, August 17th. The shares were sold at an average price of $211.00, for a total value of $79,125.00. Following the completion of the transaction, the director directly owned 16,133 shares in the company, valued at $3,404,063. This trade represents a 2.27% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Robert Mylod, Jr. sold 1,000 shares of the stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $200.00, for a total transaction of $200,000.00. Following the completion of the transaction, the director owned 14,000 shares of the company’s stock, valued at approximately $2,800,000. The trade was a 6.67% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 57,425 shares of company stock valued at $11,783,564 over the last 90 days. 0.17% of the stock is owned by corporate insiders.

Analysts Set New Price Targets

Several analysts recently weighed in on BKNG shares. Susquehanna reiterated a “positive” rating and issued a $200.00 price target (down from $240.00) on shares of Booking in a report on Wednesday, November 4th. Weiss Ratings downgraded shares of Booking from a “buy (b-)” rating to a “hold (c+)” rating in a research report on Friday, October 30th. Morgan Stanley reissued an “overweight” rating and set a $200.00 price objective (down from $230.00) on shares of Booking in a research report on Wednesday, November 4th. Oppenheimer restated an “outperform” rating and issued a $240.00 price objective (up from $215.00) on shares of Booking in a report on Wednesday, August 5th. Finally, Truist Financial set a $216.00 target price on shares of Booking and gave the stock a “buy” rating in a research report on Wednesday, September 30th. Two research analysts have rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating and seven have issued a Hold rating to the company. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and an average price target of $222.35.

Booking Stock Performance

Shares of NASDAQ BKNG traded down $1.62 during mid-day trading on Friday, hitting $159.58. 4,563,508 shares of the stock traded hands, compared to its average volume of 7,837,696. Booking Holdings Inc. has a 52 week low of $146.28 and a 52 week high of $220.81. The company has a market cap of $118.68 billion, a price-to-earnings ratio of 17.22, a PEG ratio of 1.03 and a beta of 1.17. The stock has a fifty day moving average price of $162.66 and a 200-day moving average price of $175.02.

Booking (NASDAQ:BKNG) last issued its quarterly earnings results on Tuesday, November 3rd. The business services provider reported $4.66 earnings per share for the quarter, topping the consensus estimate of $4.49 by $0.17. The company had revenue of $9.79 billion for the quarter, compared to analysts’ expectations of $9.55 billion. Booking had a negative return on equity of 89.54% and a net margin of 25.52%. The firm’s revenue for the quarter was down 1.2% on a year-over-year basis. During the same period in the prior year, the firm earned $99.50 earnings per share. As a group, sell-side analysts predict that Booking Holdings Inc. will post 10.26 EPS for the current fiscal year.

Booking Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Thursday, December 31st. Stockholders of record on Friday, December 11th will be given a $0.42 dividend. The ex-dividend date of this dividend is Friday, December 11th. This represents a $1.68 dividend on an annualized basis and a dividend yield of 1.1%. Booking’s dividend payout ratio is currently 18.12%.

About Booking

Booking Holdings Inc. is an online travel company that connects travelers with accommodations and other travel services. Through its digital platforms, customers can search for and book hotels, vacation rentals, flights, rental cars, attractions and other travel experiences. The company operates a portfolio of consumer brands, including Booking.com, Priceline, Agoda, KAYAK, Rentalcars.com and OpenTable. Its services span accommodation reservations, travel search and comparison, car rentals, and restaurant reservations.