Having your own business is a strategic minefield at the best of times, mostly playing out like an expensive and intricate game of chess. You have your pawns always marching forwards – they’re your colleagues, steadily striving to reach the other side for success. Then there’s your product, acting like the king, always having to be protected and in an optimal space on the board.
And, in this somewhat abridged analogy, advertising is your queen, moving potentially anywhere on the board, with the power to win the game and put your customer in a perfect state of checkmate.
But, how can you get this piece into the optimum position necessary, giving your company the win that you need?
Well, with advertising there are a number of opportunities available to you, and it’s important to have exactly the right strategy before you go throwing your money at television ads and the like without knowing what demographic you’re aiming at.
So, if you’re looking to play a ruthless game with your queen, here are some of the best strategies you can put to the test for a checkmate.
Use door drop advertising
While it may seem slightly out of date, utilising a door drop marketing campaign from business mail services is actually a highly popular and effective way to get your message across to prospective customers.
Of course, it’s not simply the sending out of a door drop that makes it effective, but the form that it takes to stand out from the rest of the pamphlets being thrust through a customer’s letterbox, so be sure to have an appealing design and format for your door drop to draw a client in.
So, spend some time considering how you want your door drop to look and if you can incorporate any special offers with it to really make your customer’s take notice.
Build up your online presence
Nowadays, it’s entirely necessary to have an engaging presence on the internet to maintain your status as a relevant brand.
With an increasing number of companies taking part in social networks such as Facebook, Twitter, LinkedIn and Google+, as well as maintaining their own blog and website, the opportunities to directly communicate with potential customers has broadened to an exciting level.
It used to be that brands were at an arm’s length from consumers, having to rely on a small net of focus groups and surveys to determine what type of marketing might appeal to their core demographic.
But, now it’s the case that just the hitting of some keys and the click of a button can generate a tweet or a post that can garner instant responses from your clientele, allowing you to readily amend your marketing strategies on the fly to suit the needs of a changing market.
Like a great chess player, your business always has to be ready to change how they play with a differing opponent and, with the right usage of the internet, that’s exactly what you’ll be able to do.