Pinterest will now allow small business and large corporations to make official accounts. This could be a move towards profitability. Pinterest appealed to designers, chefs, wedding planners and anyone who wants to collect and share images from the internet.
The company based in San Francisco said that it would offer businesses with free tools for their content in Pinterest. At present, companies use the site to share photos of recipes, designs, and clothes. Now businesses can link their web sites to their Pinterest profiles. Businesses can add buttons on their web sites so that it would be easier for visitors to pin items on Pinterest or follow their Pinterest feeds.
Pinterest is a privately owned company and its revenues have not been disclosed to the public. It also hasn’t revealed how it makes money. According to comScore, the site attracted 26.7 million unique visitors last month, which is up from 3.3 million in October of last year.
Other social media companies have separated regular users from organizations. Facebook has pages for corporations, sports teams, schools, and other groups that users could like since 2007. It doesn’t charge a business to make an account. It makes money through promoted posts.
Twitter also make money from its free brand pages that companies can get to enhance their accounts and allow them to customize their headers and make their brands more noticeable to users. Companies can pay for promoted tweet posts as well as promoted accounts.
In the future, Pinterest could come up with promoted pins. The brand pages could pay so that they came get more traffic to their sites where users can see their items and buy staff.
