If you aren’t using email marketing services for your business you are probably leaving a huge chunk of money on the table. While most business owners, both large and small, understand that it is necessary to have a web presence to better reach out to their clients and customers these days, many overlook how powerful email marketing can be. There have even been some independent entrepreneurs who make a living doing nothing but email marketing, that’s how lucrative it can be. It can also be beneficial for larger businesses as well, here’s how.
Boosting Sales
The best thing about email marketing for your business is the fact that it allows you to market to your customers and clients again and again. This make it very effective to draw people in with special offers, discounts, and other promotions to really increase sales. Additionally it also allows you to get out the word about new products and services you may be offering. Once you calculate your response rate, you can accurately asses how much money you make from a promotion on average, allowing you to boost sales by a predictable amount each time. This is about as close to “money on demand” as it gets.
Each lead you capture is an asset to your business, this is especially true with email marketing. When someone visits your site or maybe finds your page on a social networking site, most will leave without ever buying anything. However, if you can get people to sign up for your email list, you have a customer for life. This also helps with website rankings since websites now need repeat visitors to say competitive thanks to Google’s Panda update. Email marketing services allow you to direct people to your site again and again for maximum exposure.
Branding
One of the key components to a successful branding campaign is being able to present your business in a positive way to your prospective customers repeatedly. Email marketing allows you to do just that, making it a very effective method for establishing a positive image for your business. This can also easily be combined with other branding techniques such as giving away promotional items, special events, and directing people to certain parts of your website.
Getting People to Opt-in
One thing that should be mentioned is the fact that email marketing is much more effective when you get people to opt-in of their own choice. Buying a list of names for your email marketing campaign from a broker isn’t the way to go. Not only will you be seen as a spammer, your response rates will also be much lower simply due to the fact that many people on your list won’t care what you’re selling because they never had an interest in the first place. Build your list the legitimate way and your email marketing will pay off in a big way.
