QVC Group (NASDAQ:QVCGA – Get Free Report) and Yunji (NASDAQ:YJ – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, risk, valuation and analyst recommendations.
Earnings & Valuation
This table compares QVC Group and Yunji”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| QVC Group | $9.23 billion | 0.00 | -$2.44 billion | ($460.35) | -0.00 |
| Yunji | $254.97 million | 0.02 | -$19.06 million | ($3.37) | -0.35 |
Yunji has lower revenue, but higher earnings than QVC Group. Yunji is trading at a lower price-to-earnings ratio than QVC Group, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares QVC Group and Yunji’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| QVC Group | -26.42% | -1.02% | 0.32% |
| Yunji | N/A | N/A | N/A |
Insider & Institutional Ownership
64.1% of QVC Group shares are held by institutional investors. 12.3% of QVC Group shares are held by company insiders. Comparatively, 45.3% of Yunji shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Analyst Recommendations
This is a breakdown of current recommendations for QVC Group and Yunji, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| QVC Group | 1 | 0 | 0 | 0 | 1.00 |
| Yunji | 1 | 0 | 0 | 0 | 1.00 |
Risk and Volatility
QVC Group has a beta of 2.85, indicating that its share price is 185% more volatile than the S&P 500. Comparatively, Yunji has a beta of 0.33, indicating that its share price is 67% less volatile than the S&P 500.
Summary
Yunji beats QVC Group on 6 of the 11 factors compared between the two stocks.
About QVC Group
QVC Group, Inc. is a global video-commerce and retail company that connects consumers with products through television, digital streaming, websites, mobile applications and social media. The company is best known for presenting merchandise through hosted programming that combines product demonstrations, entertainment and direct purchasing. QVC Group’s portfolio includes QVC and HSN, which offer a broad selection of products across categories such as apparel, beauty, jewelry, electronics, home goods, kitchenware and lifestyle merchandise.
About Yunji
Yunji Inc. operates a social e-commerce platform in China that connects consumers with branded and private-label products through online shopping and community-based purchasing. Its platform uses member referrals, social sharing and group buying to help merchants reach consumers and encourage repeat purchases. The company offers a broad selection of products, including food and beverages, household goods, personal care and beauty products, apparel, consumer electronics and other general merchandise.
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