15,723 Amazon.com, Inc. $AMZN Shares Bought by Simplicity Wealth LLC

Simplicity Wealth LLC lifted its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 14.1% during the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 127,215 shares of the e-commerce giant’s stock after purchasing an additional 15,723 shares during the quarter. Amazon.com accounts for approximately 0.9% of Simplicity Wealth LLC’s portfolio, making the stock its 15th largest holding. Simplicity Wealth LLC’s holdings in Amazon.com were worth $31,696,000 at the end of the most recent reporting period.

Several other large investors have also recently made changes to their positions in AMZN. TOP Private Wealth LLC. purchased a new stake in Amazon.com in the 2nd quarter worth $29,000. Bard Associates Inc. purchased a new position in Amazon.com in the 2nd quarter valued at about $32,000. Longfellow Investment Management Co. LLC purchased a new position in Amazon.com in the 2nd quarter valued at about $33,000. Atomic Invest LLC raised its holdings in shares of Amazon.com by 41.2% during the second quarter. Atomic Invest LLC now owns 168 shares of the e-commerce giant’s stock valued at $40,000 after acquiring an additional 49 shares during the last quarter. Finally, Strategic Wealth Advisors LLC purchased a new position in shares of Amazon.com in the second quarter valued at approximately $68,000. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: JPMorgan added Amazon to its focus list and highlighted AWS growth, including the potential for growth above 40% in 2027 and 2028. AWS’s reported 39% growth and $578 billion backlog reinforce the case for sustained demand. Article: Amazon Stocks Rise as JPMorgan Adds It to Focus List on AWS
• Positive Sentiment: Investors appeared to favor established cloud and data-center operators amid debate about AI infrastructure spending, supporting Amazon’s position as a major hyperscaler. Article: What’s Going On With Amazon Stock Monday?
• Positive Sentiment: Amazon Haul’s pre-holiday promotion comes as reported customer adoption has surged, potentially bolstering its value-focused retail offering ahead of the holiday season. Article: Amazon Haul Launches Pre-Holiday Deals As Users Jump 350%
• Neutral Sentiment: Reports that Amazon is hiring for a new home-robot product point to a possible future growth initiative, though the product and its commercial potential remain uncertain. Article: Amazon’s Astro home robot has fans but looks destined for the ‘trash heap.’ Why it’s trying again
• Negative Sentiment: Risks include heavy AI-related capital spending and intensifying cloud competition. Amazon’s latest quarter also came in slightly below consensus for both EPS and revenue, tempering the positive growth outlook.

Amazon.com Stock Up 2.9%

Shares of NASDAQ:AMZN opened at $266.93 on Tuesday. The company has a market capitalization of $2.89 trillion, a price-to-earnings ratio of 21.58, a PEG ratio of 2.02 and a beta of 1.49. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $287.20. The business has a 50-day moving average price of $253.97 and a 200 day moving average price of $243.74. The company has a current ratio of 0.99, a quick ratio of 0.82 and a debt-to-equity ratio of 0.28.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Thursday, October 29th. The e-commerce giant reported $1.89 earnings per share for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.08). The company had revenue of $201.94 billion for the quarter, compared to analyst estimates of $202.22 billion. Amazon.com had a net margin of 16.90% and a return on equity of 15.72%. Amazon.com’s revenue was up 12.1% on a year-over-year basis. During the same quarter in the prior year, the business earned $1.95 earnings per share. Sell-side analysts expect that Amazon.com, Inc. will post 7.80 EPS for the current year.

Insiders Place Their Bets

In other news, SVP David Zapolsky sold 9,258 shares of the stock in a transaction dated Monday, August 24th. The shares were sold at an average price of $259.77, for a total transaction of $2,404,950.66. Following the sale, the senior vice president owned 41,190 shares of the company’s stock, valued at approximately $10,699,926.30. This represents a 18.35% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 1,000 shares of the company’s stock in a transaction that occurred on Monday, November 2nd. The stock was sold at an average price of $243.47, for a total transaction of $243,470.00. Following the sale, the chief executive officer directly owned 473,681 shares in the company, valued at approximately $115,327,113.07. The trade was a 0.21% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders sold 71,589 shares of company stock valued at $18,545,595. Insiders own 8.90% of the company’s stock.

Analyst Upgrades and Downgrades

A number of research analysts have weighed in on the company. KeyCorp set a $345.00 price objective on Amazon.com and gave the company an “overweight” rating in a report on Friday, October 30th. DA Davidson set a $250.00 price target on shares of Amazon.com and gave the stock a “neutral” rating in a research report on Friday, October 30th. Oppenheimer restated an “outperform” rating on shares of Amazon.com in a report on Friday, July 31st. Bank of America restated a “buy” rating and issued a $317.00 price target on shares of Amazon.com in a research report on Friday, October 30th. Finally, Piper Sandler reiterated an “overweight” rating on shares of Amazon.com in a research report on Friday, October 30th. Two analysts have rated the stock with a Strong Buy rating, fifty-five have given a Buy rating and three have issued a Hold rating to the stock. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus target price of $321.74.

Amazon.com Profile

Amazon.com, Inc is a technology and e-commerce company founded by Jeff Bezos in 1994 as an online bookstore. It has since grown into a global business serving consumers, sellers, developers, enterprises and content creators.

Amazon operates online stores and marketplaces, where it sells products directly and enables third-party sellers to reach customers. Its other businesses include Amazon Web Services, which provides cloud computing and related services; digital advertising; Prime memberships; and entertainment offerings such as streaming video and music.