Niagen Bioscience (NASDAQ:NAGE – Get Free Report) and e.l.f. Beauty (NYSE:ELF – Get Free Report) are both consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, analyst recommendations, earnings, risk, valuation, profitability and institutional ownership.
Analyst Recommendations
This is a summary of current recommendations for Niagen Bioscience and e.l.f. Beauty, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Niagen Bioscience | 0 | 1 | 4 | 1 | 3.00 |
| e.l.f. Beauty | 1 | 5 | 9 | 3 | 2.78 |
Niagen Bioscience presently has a consensus price target of $8.50, suggesting a potential upside of 282.02%. e.l.f. Beauty has a consensus price target of $117.50, suggesting a potential downside of 2.36%. Given Niagen Bioscience’s stronger consensus rating and higher possible upside, analysts clearly believe Niagen Bioscience is more favorable than e.l.f. Beauty.
Volatility and Risk
Niagen Bioscience has a beta of 2.12, indicating that its stock price is 112% more volatile than the S&P 500. Comparatively, e.l.f. Beauty has a beta of 1.6, indicating that its stock price is 60% more volatile than the S&P 500.
Insider & Institutional Ownership
15.4% of Niagen Bioscience shares are owned by institutional investors. Comparatively, 92.4% of e.l.f. Beauty shares are owned by institutional investors. 10.0% of Niagen Bioscience shares are owned by insiders. Comparatively, 3.5% of e.l.f. Beauty shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Earnings and Valuation
This table compares Niagen Bioscience and e.l.f. Beauty”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Niagen Bioscience | $129.42 million | 1.36 | $17.38 million | $0.12 | 18.54 |
| e.l.f. Beauty | $1.64 billion | 4.35 | $26.32 million | $1.45 | 82.99 |
e.l.f. Beauty has higher revenue and earnings than Niagen Bioscience. Niagen Bioscience is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Niagen Bioscience and e.l.f. Beauty’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Niagen Bioscience | 8.37% | 10.18% | 7.57% |
| e.l.f. Beauty | 4.47% | 16.40% | 7.89% |
Summary
e.l.f. Beauty beats Niagen Bioscience on 10 of the 15 factors compared between the two stocks.
About Niagen Bioscience
Niagen Bioscience, Inc. is a global bioscience company, which engages in acquiring, developing, and commercializing proprietary-based ingredient technologies. It is pioneering research on nicotinamide adenine dinucleotide (NAD+). The company’s patent portfolio includes Nicotinamide Riboside (NR) and other NAD+ precursors, which are commercialized as the flagship ingredient Niagen. It operates through the following segments: Consumer Products, Ingredients, and Analytical Reference Standards and Services. The Consumer Products segment provides finished dietary supplement products that contain the firm’s proprietary ingredients directly to consumers as well as to distributors. The Ingredients segment supplies ingredients as raw materials to the manufacturers of consumer products. The Analytical Reference Standards and Services segment includes supply of phytochemical reference standards and other research and development services. The company was founded by Mark S. Germain and Frank L. Jaksch, Jr. in 1999 and is headquartered in Los Angeles, CA.
About e.l.f. Beauty
e.l.f. Beauty, Inc. is a holding company, which engages in the provision of inclusive, accessible, clean, vegan and cruelty free cosmetics and skin care products. The company focuses on the e-commerce, national retailers and international business channels. Its brands include elf, elf skin, WELL People and KEYS soulcare. The company was founded in 2004 and is headquartered in Oakland, CA.
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