Integrity Alliance LLC. Buys 33,425 Shares of ServiceNow, Inc. $NOW

Integrity Alliance LLC. grew its stake in shares of ServiceNow, Inc. (NYSE:NOW) by 277.8% during the third quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 45,459 shares of the information technology services provider’s stock after buying an additional 33,425 shares during the period. Integrity Alliance LLC.’s holdings in ServiceNow were worth $6,092,000 at the end of the most recent reporting period.

Several other large investors have also added to or reduced their stakes in the company. A. D. Beadell Investment Counsel Inc. boosted its position in shares of ServiceNow by 2.9% in the second quarter. A. D. Beadell Investment Counsel Inc. now owns 2,818 shares of the information technology services provider’s stock worth $279,000 after purchasing an additional 80 shares during the period. DUTCH ASSET Corp raised its position in shares of ServiceNow by 0.5% during the 3rd quarter. DUTCH ASSET Corp now owns 16,331 shares of the information technology services provider’s stock valued at $2,189,000 after purchasing an additional 82 shares during the period. Atwood & Palmer Inc. lifted its stake in shares of ServiceNow by 20.0% during the 2nd quarter. Atwood & Palmer Inc. now owns 600 shares of the information technology services provider’s stock valued at $60,000 after buying an additional 100 shares in the last quarter. Diligent Investors LLC lifted its stake in shares of ServiceNow by 4.1% during the 3rd quarter. Diligent Investors LLC now owns 2,560 shares of the information technology services provider’s stock valued at $343,000 after buying an additional 100 shares in the last quarter. Finally, Signature Wealth Management Partners LLC lifted its stake in shares of ServiceNow by 3.3% during the 3rd quarter. Signature Wealth Management Partners LLC now owns 3,281 shares of the information technology services provider’s stock valued at $440,000 after buying an additional 106 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

Insiders Place Their Bets

In related news, insider Paul Fipps sold 2,034 shares of ServiceNow stock in a transaction dated Monday, August 31st. The stock was sold at an average price of $147.87, for a total value of $300,767.58. Following the completion of the transaction, the insider owned 18,305 shares in the company, valued at approximately $2,706,760.35. This trade represents a 10.00% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. Also, insider Jacqueline P. Canney sold 7,847 shares of the business’s stock in a transaction that occurred on Friday, August 28th. The shares were sold at an average price of $138.00, for a total value of $1,082,886.00. Following the transaction, the insider directly owned 30,042 shares in the company, valued at approximately $4,145,796. This represents a 20.71% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 14,081 shares of company stock valued at $1,937,904 in the last quarter. 0.34% of the stock is currently owned by insiders.

Analyst Upgrades and Downgrades

A number of equities research analysts have issued reports on the company. Piper Sandler reiterated an “overweight” rating and issued a $175.00 price target on shares of ServiceNow in a research note on Thursday, October 29th. Jefferies Financial Group set a $145.00 price objective on ServiceNow in a research report on Thursday, October 29th. Royal Bank Of Canada set a $165.00 price objective on ServiceNow and gave the stock an “outperform” rating in a research note on Thursday, October 29th. Guggenheim reiterated a “buy” rating and set a $175.00 target price (up from $125.00) on shares of ServiceNow in a research report on Friday, October 23rd. Finally, KeyCorp reissued an “underweight” rating and issued a $110.00 price target (up from $85.00) on shares of ServiceNow in a report on Thursday, October 29th. One analyst has rated the stock with a Strong Buy rating, thirty-six have given a Buy rating, three have issued a Hold rating and three have given a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $154.50.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Argus reaffirmed its Buy rating and set a $170 price target, signaling confidence in ServiceNow’s recovery potential after the recent selloff. Argus rating and price target
• Positive Sentiment: ServiceNow’s enterprise AI push—including its Control Tower Alliance with major technology partners—could strengthen its role in helping companies deploy and govern AI. ServiceNow rolls out Control Tower Alliance
• Positive Sentiment: Recent commentary argues that the selloff may offer a buying opportunity, citing ServiceNow’s growth prospects and demand for AI-driven workflow tools. ServiceNow Stock: Buy the Dip?
• Neutral Sentiment: Q3 revenue was about $4.1 billion, slightly ahead of estimates, but the company is increasing AI-related investment and shifting toward outcome-based pricing—changes that could affect how growth and profitability develop. How Higher AI Spending Will Impact ServiceNow Stock
• Negative Sentiment: The sharp recent decline followed weaker fourth-quarter backlog guidance, which revived fears that AI could disrupt seat-based software models and weigh on future growth. ServiceNow’s selloff and Wall Street price-target cuts
• Negative Sentiment: Management’s AI investments and business-model changes pressured operating margins, adding to investor concerns despite revenue growth. Analyst questions from ServiceNow’s Q3 earnings call

ServiceNow Trading Up 2.9%

Shares of NOW stock opened at $109.09 on Wednesday. The company has a current ratio of 0.72, a quick ratio of 0.72 and a debt-to-equity ratio of 0.42. The stock has a market capitalization of $113.24 billion, a price-to-earnings ratio of 78.48, a price-to-earnings-growth ratio of 2.03 and a beta of 1.00. ServiceNow, Inc. has a 12-month low of $81.24 and a 12-month high of $181.73. The stock’s 50-day moving average price is $137.87 and its 200-day moving average price is $115.16.

ServiceNow (NYSE:NOW) last announced its quarterly earnings results on Wednesday, October 28th. The information technology services provider reported $1.00 EPS for the quarter, missing analysts’ consensus estimates of $1.02 by ($0.02). The firm had revenue of $4.11 billion for the quarter, compared to the consensus estimate of $4.09 billion. ServiceNow had a net margin of 9.36% and a return on equity of 15.17%. ServiceNow’s quarterly revenue was up 20.5% on a year-over-year basis. During the same period in the previous year, the company posted $4.82 earnings per share. Equities research analysts predict that ServiceNow, Inc. will post 2.13 EPS for the current fiscal year.

ServiceNow Profile

ServiceNow, Inc provides cloud-based software designed to help organizations digitize, automate and manage enterprise workflows. Its Now Platform connects people, processes and systems across departments, enabling customers to manage work through a centralized technology environment.

The company’s products and services address a range of business needs, including information technology service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance, and application development.