AppLovin Corporation $APP Stock: ProShare Advisors LLC Boosts Stake

ProShare Advisors LLC boosted its holdings in AppLovin Corporation (NASDAQ:APP) by 1.3% in the 3rd quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm owned 347,485 shares of the company’s stock after purchasing an additional 4,478 shares during the quarter. ProShare Advisors LLC owned about 0.10% of AppLovin worth $100,920,000 at the end of the most recent quarter.

Several other institutional investors have also recently made changes to their positions in APP. Pioneer Family Office LLC purchased a new stake in AppLovin in the 2nd quarter worth approximately $31,000. Cassaday & Co Wealth Management LLC purchased a new position in AppLovin in the first quarter worth $25,000. LifeSteps Financial Inc. purchased a new position in shares of AppLovin during the 2nd quarter valued at approximately $40,000. Archer Investment Corp acquired a new stake in shares of AppLovin in the second quarter valued at approximately $42,000. Finally, IMA Advisory Services Inc. grew its holdings in shares of AppLovin by 40.0% in the first quarter. IMA Advisory Services Inc. now owns 84 shares of the company’s stock valued at $33,000 after purchasing an additional 24 shares in the last quarter. Hedge funds and other institutional investors own 41.85% of the company’s stock.

AppLovin Stock Down 10.4%

Shares of NASDAQ APP opened at $228.50 on Friday. The stock has a market capitalization of $76.47 billion, a PE ratio of 17.56, a price-to-earnings-growth ratio of 0.48 and a beta of 2.56. The stock’s fifty day simple moving average is $294.20 and its two-hundred day simple moving average is $417.58. AppLovin Corporation has a 12-month low of $225.19 and a 12-month high of $738.01. The company has a current ratio of 4.30, a quick ratio of 4.30 and a debt-to-equity ratio of 1.11.

AppLovin (NASDAQ:APP) last issued its earnings results on Wednesday, August 5th. The company reported $3.76 earnings per share (EPS) for the quarter, meeting the consensus estimate of $3.76. AppLovin had a return on equity of 193.10% and a net margin of 64.58%. The company had revenue of $1.92 billion during the quarter, compared to analysts’ expectations of $1.94 billion. During the same period in the prior year, the business earned $2.39 EPS. The firm’s quarterly revenue was up 52.8% on a year-over-year basis. As a group, analysts expect that AppLovin Corporation will post 15.61 EPS for the current fiscal year.

Analyst Upgrades and Downgrades

A number of research analysts have issued reports on APP shares. Wells Fargo & Company reduced their target price on shares of AppLovin from $357.00 to $325.00 and set an “equal weight” rating on the stock in a report on Wednesday, August 19th. The Goldman Sachs Group cut their price target on AppLovin from $465.00 to $400.00 and set a “neutral” rating on the stock in a research note on Wednesday, October 14th. Bank of America lowered AppLovin from a “buy” rating to a “neutral” rating and lowered their price target for the stock from $430.00 to $400.00 in a research report on Tuesday, August 11th. Phillip Securities raised AppLovin from a “moderate buy” rating to a “strong-buy” rating and reduced their target price for the company from $635.00 to $610.00 in a report on Tuesday, August 11th. Finally, BTIG Research cut their price objective on shares of AppLovin from $408.00 to $396.00 and set a “buy” rating on the stock in a research report on Tuesday, September 8th. Three analysts have rated the stock with a Strong Buy rating, seventeen have issued a Buy rating and eight have issued a Hold rating to the stock. According to data from MarketBeat.com, AppLovin has a consensus rating of “Moderate Buy” and a consensus price target of $491.64.

Key Headlines Impacting AppLovin

Here are the key news stories impacting AppLovin this week:

• Positive Sentiment: AppLovin continues to attract bullish attention from some Wall Street analysts. Its average brokerage recommendation remains equivalent to a Buy, while previously published price targets are substantially above the current trading level. AppLovin also delivered strong growth in 2025 and has expanded its software-based advertising business. Is AppLovin a Buy as Wall Street Analysts Look Optimistic?
• Positive Sentiment: Wurl, AppLovin’s subsidiary, launched a Content Intelligence Platform designed to improve transparency and measurement in connected-TV advertising. The initiative could support AppLovin’s expansion into additional digital-advertising channels. AppLovin Flags CTV Ad Transparency Gaps
• Neutral Sentiment: Institutional positioning is mixed: 712 investors added APP shares in their latest reported quarter, while 765 reduced positions. Large purchases by Invesco, Capital World Investors, and JPMorgan contrast with complete or sizable reductions by some other funds.
• Negative Sentiment: Investor concern has intensified ahead of the November 4 earnings report. Recent commentary points to stable rather than accelerating advertiser demand, more conservative estimates, and questions about whether improvements to AppLovin’s advertising models are continuing at the earlier pace. AppLovin Slides as Investors Weigh Slower Growth Signals
• Negative Sentiment: Multiple law firms reported a securities class action covering investors who purchased APP securities from February 12 through August 5, 2026. The allegations center on disclosures about AI advertising-model improvements and the readiness of AppLovin’s generative-AI video tool. The lead-plaintiff deadline is November 16, adding legal and reputational risk. AppLovin Faces Securities Fraud Class Action
• Negative Sentiment: Reported insider activity has consisted entirely of sales over the past six months, including sales by the CEO and chief technology officer. Although insider sales do not necessarily indicate deteriorating fundamentals, the pattern may weigh on sentiment while the stock remains well below its 52-week high.

About AppLovin

AppLovin Corporation is a technology company that provides software and services designed to help mobile application developers grow, monetize and operate their businesses. Its platform supports user acquisition, advertising, mediation, analytics and other functions across the mobile app ecosystem.

The company’s principal products include AppDiscovery, which helps developers market their applications and acquire users; MAX, an in-app bidding and monetization platform; and its AXON technology, an artificial intelligence-powered engine intended to improve advertising performance and match users with relevant applications and content.