a.k.a. Brands (NYSE:AKA – Get Free Report) and O’Reilly Automotive (NASDAQ:ORLY – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, risk, valuation, earnings, profitability and institutional ownership.
Earnings and Valuation
This table compares a.k.a. Brands and O’Reilly Automotive”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| a.k.a. Brands | $600.21 million | 0.20 | -$31.43 million | ($2.48) | -4.31 |
| O’Reilly Automotive | $17.78 billion | 4.01 | $2.54 billion | $3.14 | 28.05 |
O’Reilly Automotive has higher revenue and earnings than a.k.a. Brands. a.k.a. Brands is trading at a lower price-to-earnings ratio than O’Reilly Automotive, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
55.3% of a.k.a. Brands shares are held by institutional investors. Comparatively, 85.0% of O’Reilly Automotive shares are held by institutional investors. 18.2% of a.k.a. Brands shares are held by insiders. Comparatively, 0.8% of O’Reilly Automotive shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Profitability
This table compares a.k.a. Brands and O’Reilly Automotive’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| a.k.a. Brands | -4.43% | -20.93% | -5.17% |
| O’Reilly Automotive | 14.27% | -221.77% | 15.98% |
Volatility and Risk
a.k.a. Brands has a beta of 1.38, meaning that its share price is 38% more volatile than the S&P 500. Comparatively, O’Reilly Automotive has a beta of 0.54, meaning that its share price is 46% less volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of current ratings for a.k.a. Brands and O’Reilly Automotive, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| a.k.a. Brands | 1 | 2 | 1 | 0 | 2.00 |
| O’Reilly Automotive | 0 | 3 | 17 | 0 | 2.85 |
a.k.a. Brands presently has a consensus target price of $19.00, indicating a potential upside of 77.74%. O’Reilly Automotive has a consensus target price of $108.37, indicating a potential upside of 23.05%. Given a.k.a. Brands’ higher possible upside, analysts plainly believe a.k.a. Brands is more favorable than O’Reilly Automotive.
Summary
O’Reilly Automotive beats a.k.a. Brands on 10 of the 14 factors compared between the two stocks.
About a.k.a. Brands
a.k.a. Brands Holding Corp. operates a portfolio of online fashion brands in the United States, Australia, and internationally. The company offers streetwear apparel, dresses, tops, bottoms, shoes, headwear, and accessories through its online stores under the Princess Polly, Petal & Pup, Culture Kings, and mnml brands. It also operates physical stores under the Culture Kings brand. The company was founded in 2018 and is headquartered in San Francisco, California.
About O’Reilly Automotive
O’Reilly Automotive, Inc., together with its subsidiaries, operates as a retailer and supplier of automotive aftermarket parts, tools, supplies, equipment, and accessories in the United States, Puerto Rico, and Mexico. The company provides new and remanufactured automotive hard parts and maintenance items, such as alternators, batteries, brake system components, belts, chassis parts, driveline parts, engine parts, fuel pumps, hoses, starters, temperature control, water pumps, antifreeze, appearance products, engine additives, filters, fluids, lighting products, and oil and wiper blades; and accessories, including floor mats, seat covers, and truck accessories. It also offers auto body paint and related materials, automotive tools, and professional service provider service equipment. In addition, the company provide enhanced services and programs comprising used oil, oil filter, and battery recycling; battery, wiper, and bulb replacement; battery diagnostic testing; electrical and module testing; check engine light code extraction; loaner tool program; drum and rotor resurfacing; custom hydraulic hoses; and professional paint shop mixing and related materials. Further, it offers do-it-yourself and professional service for domestic and imported automobiles, vans, and trucks. The company was founded in 1957 and is headquartered in Springfield, Missouri.
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