LiveOne (NASDAQ:LVO – Get Free Report) and Motorsport Games (NASDAQ:MSGM – Get Free Report) are both small-cap communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, dividends, institutional ownership, earnings and profitability.
Volatility and Risk
LiveOne has a beta of 1.67, suggesting that its stock price is 67% more volatile than the S&P 500. Comparatively, Motorsport Games has a beta of 1.87, suggesting that its stock price is 87% more volatile than the S&P 500.
Analyst Ratings
This is a summary of current ratings and price targets for LiveOne and Motorsport Games, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| LiveOne | 1 | 0 | 1 | 0 | 2.00 |
| Motorsport Games | 0 | 2 | 0 | 0 | 2.00 |
LiveOne currently has a consensus price target of $10.00, indicating a potential upside of 216.46%. Given LiveOne’s higher probable upside, analysts clearly believe LiveOne is more favorable than Motorsport Games.
Institutional and Insider Ownership
21.2% of LiveOne shares are owned by institutional investors. Comparatively, 1.7% of Motorsport Games shares are owned by institutional investors. 19.8% of LiveOne shares are owned by company insiders. Comparatively, 4.6% of Motorsport Games shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Profitability
This table compares LiveOne and Motorsport Games’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| LiveOne | -25.87% | N/A | -39.66% |
| Motorsport Games | 16.15% | 41.13% | 24.51% |
Valuation & Earnings
This table compares LiveOne and Motorsport Games”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| LiveOne | $77.14 million | 0.56 | -$20.97 million | ($1.75) | -1.81 |
| Motorsport Games | $11.30 million | 1.72 | $6.93 million | $0.43 | 10.84 |
Motorsport Games has lower revenue, but higher earnings than LiveOne. LiveOne is trading at a lower price-to-earnings ratio than Motorsport Games, indicating that it is currently the more affordable of the two stocks.
Summary
Motorsport Games beats LiveOne on 7 of the 12 factors compared between the two stocks.
About LiveOne
LiveOne, Inc., a digital media company, engages in the acquisition, distribution, and monetization of live music, Internet radio, podcasting/vodcasting, and music-related streaming and video content. It operates LiveXLive, a live music streaming platform; PodcastOne, a podcasting platform; and Slacker, an integrated membership and advertising streaming music service, as well as produces original music-related content. The company also produces, edits, curates, and streams live music events through broadband transmission over the Internet and satellite networks to its users; provides digital Internet radio and music services to users online and through automotive and mobile original equipment manufacturers on a white label basis; and offers ancillary products and services, such as regulatory and post-implementation support services. In addition, it develops, manufactures, and distributes personalized merchandise and gifts through wholesale and direct-to-consumer distribution channels. Further, the company offers LiveOne App, an application that provides access to live events, audio streams, original episodic content, podcasts, vodcasts, video on demand, real-time livestreams, and social sharing of content. The company was formerly known as LiveXLive Media, Inc. and changed its name to LiveOne, Inc. in October 2021. LiveOne, Inc. was incorporated in 2009 and is headquartered in Beverly Hills, California.
About Motorsport Games
Motorsport Games Inc. develops and publishes multi-platform racing video games in the United States. It operates through Gaming and Esports segments. The company offers rFactor 2, a realistic racing simulation game; NASCAR Heat Mobile, a racing experience for mobile devices; NASCAR Heat 3, NASCAR Heat 4, NASCAR Heat 5, NASCAR Heat Ultimate Edition, and NASCAR 21: Ignition, which are racing video games; KartKraft, a kart racing simulator; NASCAR Rivals, a racing video game; and Le Mans Ultimate, a official game of the FIA World Endurance Championship and 24 Hours of Le Mans. It also organizes and facilitates esports tournaments, competitions, and events for its licensed racing games, as well as on behalf of third-party racing game developers and publishers. The company offers its products for game consoles, personal computer, and mobile platforms through various retail and digital channels, including full-game and downloadable content. The company was founded in 2018 and is headquartered in Miami, Florida. Motorsport Games Inc. operates as a subsidiary of Motorsport Network LLC.
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