GAP (NYSE:GAP – Get Free Report) and Best Buy (NYSE:BBY – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, risk, valuation, analyst recommendations, profitability, institutional ownership and earnings.
Volatility & Risk
GAP has a beta of 2.05, suggesting that its share price is 105% more volatile than the S&P 500. Comparatively, Best Buy has a beta of 1.26, suggesting that its share price is 26% more volatile than the S&P 500.
Dividends
GAP pays an annual dividend of $0.70 per share and has a dividend yield of 3.2%. Best Buy pays an annual dividend of $3.84 per share and has a dividend yield of 4.0%. GAP pays out 20.9% of its earnings in the form of a dividend. Best Buy pays out 63.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. GAP has increased its dividend for 1 consecutive years and Best Buy has increased its dividend for 22 consecutive years. Best Buy is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Earnings & Valuation
This table compares GAP and Best Buy”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| GAP | $15.37 billion | 0.50 | $816.00 million | $3.35 | 6.56 |
| Best Buy | $41.69 billion | 0.49 | $1.07 billion | $6.01 | 16.12 |
Best Buy has higher revenue and earnings than GAP. GAP is trading at a lower price-to-earnings ratio than Best Buy, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of current recommendations and price targets for GAP and Best Buy, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| GAP | 1 | 13 | 5 | 2 | 2.38 |
| Best Buy | 2 | 12 | 6 | 1 | 2.29 |
GAP presently has a consensus target price of $27.07, indicating a potential upside of 23.13%. Best Buy has a consensus target price of $86.15, indicating a potential downside of 11.06%. Given GAP’s stronger consensus rating and higher possible upside, equities research analysts plainly believe GAP is more favorable than Best Buy.
Insider and Institutional Ownership
58.8% of GAP shares are held by institutional investors. Comparatively, 81.0% of Best Buy shares are held by institutional investors. 31.0% of GAP shares are held by insiders. Comparatively, 0.5% of Best Buy shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Profitability
This table compares GAP and Best Buy’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| GAP | 8.14% | 19.72% | 5.94% |
| Best Buy | 3.01% | 48.14% | 9.16% |
Summary
Best Buy beats GAP on 10 of the 18 factors compared between the two stocks.
About GAP
Gap, Inc. operates as a global apparel retail company, which offers clothing, apparel, accessories, and personal care products for men, women, and children. The firm operates through the following segments: Gap Global, Old Navy Global, Banana Republic Global, Athleta, and Other. The Gap Global segment includes apparel and accessories for men and women under the Gap brand, along with the GapKids, BabyGap, GapMaternity, GapBody, and GapFit collections. The Old Navy Global segment offers clothing and accessories for adults and children. The Banana Republic Global segment provides clothing, eyewear, jewelry, shoes, handbags, and fragrances. The Athleta segment offers fitness apparel for women. The company founded by Donald G. Fisher and Doris F. Fisher in July 1969 and is headquartered in San Francisco, CA.
About Best Buy
Best Buy Co., Inc. engages in the retail of technology products in the United States, Canada, and international. Its stores provide computing and mobile phone products, such as desktops, notebooks, and peripherals; mobile phones comprising related mobile network carrier commissions; networking products; tablets covering e-readers; smartwatches; and consumer electronics consisting of digital imaging, health and fitness products, portable audio comprising headphones and portable speakers, and smart home products, as well as home theaters, which includes home theater accessories, soundbars, and televisions. The company's stores also offer appliances, such as dishwashers, laundry, ovens, refrigerators, blenders, coffee makers, vacuums, and personal care; entertainment products consisting of drones, peripherals, movies, and toys, as well as hardware and software, and virtual reality and other software products; and other products, such as baby, food and beverage, luggage, outdoor living, and sporting goods. In addition, it provides delivery, installation, memberships, repair, set-up, technical support, health-related, and warranty-related services. The company offers its products through stores and websites under the Best Buy, Best Buy Ads, Best Buy Business, Best Buy Health, Buy Mobile, CST, Current Health, Geek Squad, Lively, Magnolia, Pacific Kitchen, Home, TechLiquidators, and Yardbird brands, as well as domain names comprising bestbuy.com, currenthealth.com, lively.com, techliquidators.com, yardbird.com, and bestbuy.ca. The company was formerly known as Sound of Music, Inc. Best Buy Co., Inc. was incorporated in 1966 and is headquartered in Richfield, Minnesota.
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