Salesforce Inc. $CRM Stock Purchased by E. Ohman J or Asset Management AB

E. Ohman J or Asset Management AB increased its position in Salesforce Inc. (NYSE:CRM) by 63.5% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 309,252 shares of the CRM provider’s stock after acquiring an additional 120,108 shares during the quarter. Salesforce comprises about 1.6% of E. Ohman J or Asset Management AB’s investment portfolio, making the stock its 14th biggest position. E. Ohman J or Asset Management AB’s holdings in Salesforce were worth $70,995,000 at the end of the most recent reporting period.

Other institutional investors have also made changes to their positions in the company. BlackRock Inc. acquired a new stake in Salesforce in the 2nd quarter worth $11,396,844,000. Bank of America Corp DE acquired a new stake in shares of Salesforce during the 2nd quarter worth approximately $1,914,086,000. Arrowstreet Capital Limited Partnership increased its position in shares of Salesforce by 130.2% during the first quarter. Arrowstreet Capital Limited Partnership now owns 12,659,217 shares of the CRM provider’s stock valued at $2,363,096,000 after purchasing an additional 7,160,302 shares during the period. Legal & General Group Plc acquired a new stake in Salesforce during the second quarter worth $927,332,000. Finally, Bank of New York Mellon Corp acquired a new position in shares of Salesforce in the 2nd quarter valued at $844,928,000. 80.43% of the stock is currently owned by institutional investors.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce agreed to acquire customer-engagement platform Braze for approximately $5.66 billion in cash, adding real-time consumer-event processing and marketing capabilities that could strengthen Marketing Cloud and support its Agentforce AI strategy. The transaction is expected to close in fiscal 2028, subject to regulatory approval. Salesforce Fuels AI Engine With $5.66B Braze Buyout
• Positive Sentiment: UBS described the deal as a strategic fit at a reasonable price, while Jefferies said it could improve Salesforce’s marketing offering and accelerate consolidation across the software industry. Salesforce’s Braze deal wins UBS backing on strategy, but growth concerns remain
• Positive Sentiment: Cantor Fitzgerald reaffirmed its “overweight” rating and set a $300 price target, implying further upside based on Salesforce’s AI, data and customer-engagement opportunities. Cantor Fitzgerald Salesforce rating
• Neutral Sentiment: The stock is also benefiting from a selective rebound in enterprise software names that had been pressured by artificial-intelligence disruption fears. Salesforce has substantially outperformed the broader market over the past six months, raising expectations that improving growth and AI monetization are already influencing investor sentiment. Adobe Jumps as Software Names Rebound
• Negative Sentiment: The all-cash purchase represents a sizable commitment and carries a 58% premium to Braze’s value. Analysts cautioned that Salesforce still must demonstrate stronger organic growth, realize synergies and secure antitrust clearance; those concerns initially pressured the shares after the announcement. Salesforce’s $5.6B Braze Buyout

Salesforce Stock Up 3.6%

NYSE CRM opened at $250.37 on Friday. The company has a current ratio of 0.84, a quick ratio of 0.84 and a debt-to-equity ratio of 1.02. Salesforce Inc. has a 1-year low of $146.32 and a 1-year high of $269.11. The company has a market cap of $206.06 billion, a price-to-earnings ratio of 22.82, a PEG ratio of 1.10 and a beta of 1.26. The company has a 50 day moving average of $235.24 and a 200-day moving average of $196.52.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share for the quarter, topping the consensus estimate of $3.27 by $2.63. The business had revenue of $11.35 billion during the quarter, compared to the consensus estimate of $11.33 billion. Salesforce had a return on equity of 24.90% and a net margin of 21.99%. Salesforce’s revenue for the quarter was up 10.8% on a year-over-year basis. During the same period in the prior year, the company earned $2.91 EPS. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. On average, equities research analysts expect that Salesforce Inc. will post 12.82 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Thursday, October 8th. Stockholders of record on Thursday, September 17th were given a $0.44 dividend. The ex-dividend date was Thursday, September 17th. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.7%. Salesforce’s payout ratio is 16.04%.

Insider Transactions at Salesforce

In other Salesforce news, Director David Blair Kirk purchased 4,176 shares of Salesforce stock in a transaction that occurred on Friday, September 18th. The stock was acquired at an average price of $239.33 per share, with a total value of $999,442.08. Following the transaction, the director owned 18,748 shares in the company, valued at $4,486,958.84. This trade represents a 28.66% increase in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Craig Conway sold 4,500 shares of the firm’s stock in a transaction that occurred on Friday, September 4th. The shares were sold at an average price of $260.61, for a total value of $1,172,745.00. Following the completion of the transaction, the director owned 5,437 shares in the company, valued at $1,416,936.57. This represents a 45.29% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Company insiders own 3.50% of the company’s stock.

Wall Street Analysts Forecast Growth

Several brokerages have recently commented on CRM. Cantor Fitzgerald restated an “overweight” rating and issued a $300.00 target price on shares of Salesforce in a research note on Wednesday. Guggenheim raised their price target on Salesforce from $270.00 to $300.00 and gave the stock a “buy” rating in a research report on Thursday, September 17th. Freedom Broker boosted their price target on shares of Salesforce from $230.00 to $295.00 and gave the company a “buy” rating in a report on Thursday, September 17th. Bank of America upgraded Salesforce from an “underperform” rating to a “buy” rating and boosted their price target for the company from $160.00 to $285.00 in a report on Monday, October 12th. Finally, BMO Capital Markets upped their target price on Salesforce from $250.00 to $285.00 and gave the stock an “outperform” rating in a report on Thursday, September 17th. Three analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, thirteen have issued a Hold rating and three have assigned a Sell rating to the company. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average price target of $278.98.

About Salesforce

Salesforce, Inc (NYSE: CRM) is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company’s products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.