HubSpot (HUBS) – Research Analysts’ Recent Ratings Changes

A number of research firms have changed their ratings and price targets for HubSpot (NYSE: HUBS):

• 10/14/2026 – HubSpot had its “hold” rating reaffirmed by UBS Group AG.
• 10/12/2026 – HubSpot was downgraded by Barclays PLC from “overweight” to “equal weight”. They now have a $240.00 price target on the stock.
• 10/12/2026 – HubSpot was downgraded by UBS Group AG from “positive” to “cautious”. They now have a $240.00 price target on the stock.
• 10/8/2026 – HubSpot was downgraded by JPMorgan Chase & Co. from “overweight” to “neutral”. They now have a $240.00 price target on the stock, down from $268.00.
• 10/7/2026 – HubSpot had its “neutral” rating reaffirmed by Cantor Fitzgerald. They now have a $200.00 price target on the stock.
• 10/6/2026 – HubSpot had its “outperform” rating reaffirmed by Royal Bank Of Canada.
• 10/6/2026 – HubSpot had its “market perform” rating reaffirmed by William Blair.
• 10/6/2026 – HubSpot had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $300.00 price target on the stock.
• 10/5/2026 – HubSpot was downgraded by Raymond James Financial, Inc. from “outperform” to “market perform”.
• 10/5/2026 – HubSpot was downgraded by UBS Group AG from “sector perform” to “market perform”.
• 10/2/2026 – HubSpot was upgraded by Weiss Ratings from “sell (d)” to “sell (d+)”.
• 9/23/2026 – HubSpot is now covered by FBN Securities. They set a “sector perform” rating and a $230.00 price target on the stock.
• 9/23/2026 – HubSpot is now covered by UBS Group AG. They set a “sector perform” rating and a $230.00 price target on the stock.
• 9/23/2026 – HubSpot is now covered by FBN Securities. They set a “hold” rating and a $230.00 price target on the stock.
• 9/21/2026 – HubSpot had its “sell (d)” rating reaffirmed by Weiss Ratings.
• 9/21/2026 – HubSpot had its price target raised by BMO Capital Markets from $215.00 to $250.00. They now have a “market perform” rating on the stock.
• 9/21/2026 – HubSpot had its price target raised by Truist Financial Corporation from $230.00 to $275.00. They now have a “buy” rating on the stock.
• 9/21/2026 – HubSpot had its price target raised by Stephens from $251.00 to $255.00. They now have an “equal weight” rating on the stock.
• 9/18/2026 – HubSpot had its price target lowered by TD Cowen from $285.00 to $260.00. They now have a “hold” rating on the stock.
• 9/18/2026 – HubSpot had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $300.00 price target on the stock.
• 9/18/2026 – HubSpot had its price target raised by UBS Group AG from $250.00 to $290.00. They now have a “buy” rating on the stock.
• 9/18/2026 – HubSpot had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 9/18/2026 – HubSpot had its “neutral” rating reaffirmed by Cantor Fitzgerald. They now have a $200.00 price target on the stock.
• 9/18/2026 – HubSpot had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $300.00 price target on the stock.
• 9/17/2026 – HubSpot had its “hold” rating reaffirmed by UBS Group AG.
• 9/11/2026 – HubSpot had its price target raised by Stifel Nicolaus from $200.00 to $225.00. They now have a “hold” rating on the stock.
• 9/11/2026 – HubSpot had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $300.00 price target on the stock.
• 9/1/2026 – HubSpot had its price target raised by TD Cowen from $220.00 to $285.00. They now have a “hold” rating on the stock.

Insider Buying and Selling

In other HubSpot news, Director Brian Halligan sold 8,500 shares of HubSpot stock in a transaction that occurred on Tuesday, September 15th. The shares were sold at an average price of $245.64, for a total value of $2,087,940.00. Following the completion of the sale, the director owned 68,000 shares of the company’s stock, valued at approximately $16,703,520. The trade was a 11.11% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, Director Gerald Dischler bought 925 shares of the business’s stock in a transaction on Monday, August 10th. The stock was bought at an average cost of $215.93 per share, with a total value of $199,735.25. Following the transaction, the director owned 1,940 shares in the company, valued at $418,904.20. This trade represents a 91.13% increase in their position. The disclosure for this purchase is available in the SEC filing. Over the last quarter, insiders have sold 26,202 shares of company stock worth $5,998,079. 3.70% of the stock is owned by insiders.

HubSpot, Inc develops customer relationship management (CRM) software and related tools designed to help businesses attract, engage and retain customers. Its cloud-based platform brings together marketing, sales, customer service, content management, operations and commerce capabilities, allowing organizations to manage customer interactions across the business.

The company’s products include tools for marketing automation, email marketing, lead generation, sales pipeline management, customer support, website and content management, analytics, payments and business operations.