7,507 Wayfair Inc. $W Shares Bought by Krilogy Financial LLC

Krilogy Financial LLC increased its stake in shares of Wayfair Inc. (NYSE:W) by 181.8% during the third quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 11,637 shares of the company’s stock after acquiring an additional 7,507 shares during the period. Krilogy Financial LLC’s holdings in Wayfair were worth $1,235,000 as of its most recent SEC filing.

A number of other hedge funds and other institutional investors have also made changes to their positions in the stock. IFP Advisors Inc lifted its position in Wayfair by 79.2% in the 2nd quarter. IFP Advisors Inc now owns 810 shares of the company’s stock valued at $75,000 after acquiring an additional 358 shares in the last quarter. ABS Direct Equity Fund LLC bought a new position in Wayfair during the 1st quarter worth about $83,000. Polaris Financial Partners bought a new position in Wayfair during the 3rd quarter worth about $113,000. Parallel Advisors LLC increased its holdings in Wayfair by 18.6% during the 1st quarter. Parallel Advisors LLC now owns 1,661 shares of the company’s stock worth $125,000 after purchasing an additional 261 shares in the last quarter. Finally, Flynn Zito Capital Management LLC increased its holdings in Wayfair by 6.4% during the 1st quarter. Flynn Zito Capital Management LLC now owns 2,775 shares of the company’s stock worth $209,000 after purchasing an additional 168 shares in the last quarter. 89.67% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In

W has been the topic of a number of recent research reports. Wedbush lifted their target price on Wayfair from $85.00 to $125.00 and gave the company a “neutral” rating in a research report on Wednesday, August 5th. Wells Fargo & Company lifted their price objective on shares of Wayfair from $100.00 to $130.00 and gave the company an “overweight” rating in a report on Wednesday, August 5th. The Goldman Sachs Group reissued a “neutral” rating on shares of Wayfair in a research report on Wednesday, August 5th. Truist Financial boosted their price objective on shares of Wayfair from $99.00 to $135.00 and gave the stock a “buy” rating in a research report on Tuesday, August 4th. Finally, TD Cowen increased their target price on shares of Wayfair from $75.00 to $110.00 and gave the stock a “hold” rating in a report on Wednesday, August 5th. Two analysts have rated the stock with a Strong Buy rating, eighteen have given a Buy rating, eleven have issued a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and a consensus price target of $120.93.

Insider Buying and Selling

In other Wayfair news, CTO Fiona Tan sold 7,000 shares of the firm’s stock in a transaction that occurred on Thursday, October 1st. The stock was sold at an average price of $102.18, for a total value of $715,260.00. Following the completion of the transaction, the chief technology officer directly owned 204,698 shares in the company, valued at $20,916,041.64. This trade represents a 3.31% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Steven Conine sold 69,000 shares of the business’s stock in a transaction that occurred on Wednesday, August 12th. The stock was sold at an average price of $103.36, for a total value of $7,131,840.00. Following the transaction, the director directly owned 360,073 shares in the company, valued at $37,217,145.28. This trade represents a 16.08% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders sold 434,024 shares of company stock valued at $45,164,374. 18.44% of the stock is currently owned by company insiders.

Wayfair News Roundup

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Way Day scheduled for October 24–26: Wayfair announced the return of its largest annual sales event, offering discounts of up to 80% across furniture, décor and home-improvement categories. The promotion could drive traffic, orders and holiday-season sales, though heavy discounts may pressure margins. Way Day returns October 24–26
• Positive Sentiment: Positive holiday-sales outlook: Zacks identified Wayfair, Amazon and Groupon as online retailers positioned to benefit from expected strong 2026 holiday spending. Rising e-commerce adoption and company-specific growth initiatives are supporting the constructive view on Wayfair’s outlook. Online retailers positioned for holiday sales
• Positive Sentiment: Perigold loyalty program launched: Wayfair’s luxury brand introduced Perigold Insider, offering 10% back in rewards on eligible purchases. The program may improve customer retention and expand higher-margin luxury-home demand, although rewards could increase promotional costs. Perigold Insider loyalty program
• Neutral Sentiment: Product-focused coverage: Articles highlighting Wayfair tableware, storage products and other discounted merchandise may boost consumer visibility, but they offer little new information about revenue, earnings or guidance.
• Negative Sentiment: UK regulatory penalty: Reports say Wayfair was part of a combined £6 million fine involving alleged misleading sale pricing and hidden fees. The issue could create reputational, compliance and customer-trust risks, although the company-specific portion of the penalty was not detailed in the reports. Wayfair fined over misleading sales tactics
• Negative Sentiment: Insider selling: CEO Niraj Shah and Director Steven Conine each sold 69,000 shares at $105.75, reducing their direct holdings by roughly 24% apiece. The combined $14.6 million in sales may weigh on sentiment, though both transactions were executed under pre-arranged Rule 10b5-1 plans.

Wayfair Price Performance

Shares of NYSE W opened at $111.91 on Friday. The stock has a market capitalization of $14.77 billion, a price-to-earnings ratio of -45.49, a PEG ratio of 3.77 and a beta of 3.02. The business has a 50-day moving average of $102.49 and a 200-day moving average of $87.44. Wayfair Inc. has a fifty-two week low of $55.60 and a fifty-two week high of $119.98.

Wayfair (NYSE:W) last released its earnings results on Tuesday, August 4th. The company reported $0.95 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.90 by $0.05. Wayfair had a negative return on equity of 3.40% and a negative net margin of 2.49%. The business had revenue of $3.52 billion for the quarter, compared to the consensus estimate of $3.47 billion. During the same quarter in the previous year, the business earned $0.87 earnings per share. Wayfair’s quarterly revenue was up 7.5% on a year-over-year basis. On average, sell-side analysts expect that Wayfair Inc. will post 0.93 EPS for the current year.

Wayfair Company Profile

Wayfair Inc is an e-commerce company specializing in home furnishings and household goods. Through its online platforms, the company offers furniture, décor, lighting, rugs, mattresses, appliances, kitchen and bath products, outdoor items, and other products for residential and commercial spaces.

Wayfair operates its flagship Wayfair brand alongside specialty retail brands such as Joss & Main, AllModern, Birch Lane, and Perigold. Its platform connects customers with a broad network of suppliers and provides product discovery, ordering, delivery, customer service, and related home-shopping services.