Head to Head Survey: Cracker Barrel Old Country Store (NASDAQ:CBRL) vs. Planet Fitness (NYSE:PLNT)

Planet Fitness (NYSE:PLNT) and Cracker Barrel Old Country Store (NASDAQ:CBRL) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their risk, analyst recommendations, earnings, dividends, profitability, institutional ownership and valuation.

Earnings and Valuation

This table compares Planet Fitness and Cracker Barrel Old Country Store”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Planet Fitness	$1.32 billion	2.74	$219.10 million	$2.95	16.26
Cracker Barrel Old Country Store	$3.32 billion	0.39	$31.67 million	$1.40	41.04

Planet Fitness has higher earnings, but lower revenue than Cracker Barrel Old Country Store. Planet Fitness is trading at a lower price-to-earnings ratio than Cracker Barrel Old Country Store, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

95.5% of Planet Fitness shares are owned by institutional investors. Comparatively, 96.0% of Cracker Barrel Old Country Store shares are owned by institutional investors. 0.9% of Planet Fitness shares are owned by company insiders. Comparatively, 1.4% of Cracker Barrel Old Country Store shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Risk & Volatility

Planet Fitness has a beta of 1.05, indicating that its stock price is 5% more volatile than the S&P 500. Comparatively, Cracker Barrel Old Country Store has a beta of 1.21, indicating that its stock price is 21% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent recommendations and price targets for Planet Fitness and Cracker Barrel Old Country Store, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Planet Fitness	1	9	11	1	2.55
Cracker Barrel Old Country Store	3	4	3	2	2.33

Planet Fitness currently has a consensus price target of $69.34, indicating a potential upside of 44.55%. Cracker Barrel Old Country Store has a consensus price target of $50.86, indicating a potential downside of 11.49%. Given Planet Fitness’ stronger consensus rating and higher possible upside, analysts plainly believe Planet Fitness is more favorable than Cracker Barrel Old Country Store.

Profitability

This table compares Planet Fitness and Cracker Barrel Old Country Store’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Planet Fitness	16.88%	-59.46%	8.60%
Cracker Barrel Old Country Store	0.95%	4.01%	0.86%

Summary

Planet Fitness beats Cracker Barrel Old Country Store on 8 of the 15 factors compared between the two stocks.

About Planet Fitness

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It engages in the sale of fitness equipment to franchisee-owned stores in the United States, Canada, and Mexico. In addition, the company operates corporate-owned stores in the United States and Canada. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.

About Cracker Barrel Old Country Store

Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. Its Cracker Barrel stores consist of restaurants with a gift shop. The company's restaurants serve breakfast, lunch, and dinner daily, as well as dine-in, pick-up, and delivery services. Its gift shop offers various decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, food, cookware, and various other gift items, as well as various candies, preserves, and other food items. The company was incorporated in 1969 and is headquartered in Lebanon, Tennessee.