Weekly Research Analysts’ Ratings Updates for Ulta Beauty (ULTA)

Several brokerages have updated their recommendations and price targets on shares of Ulta Beauty (NASDAQ: ULTA) in the last few weeks:

• 9/15/2026 – Ulta Beauty is now covered by Guggenheim. They set a “buy” rating on the stock.
• 9/15/2026 – Ulta Beauty is now covered by Cantor Fitzgerald. They set an “overweight” rating on the stock.
• 9/15/2026 – Ulta Beauty was upgraded by Royal Bank Of Canada to “outperform”.
• 9/15/2026 – Ulta Beauty is now covered by FBN Securities. They set an “outperform” rating on the stock.
• 9/15/2026 – Ulta Beauty was upgraded by Sanford C. Bernstein to “outperform”.
• 9/15/2026 – Ulta Beauty was downgraded by Citigroup Inc. from “neutral” to “market perform”.
• 9/15/2026 – Ulta Beauty was downgraded by Raymond James Financial, Inc. from “strong-buy” to “moderate buy”.
• 9/15/2026 – Ulta Beauty was upgraded by Wells Fargo & Company from “underweight” to “equal weight”. They now have a $525.00 price target on the stock, up from $450.00.
• 9/14/2026 – Ulta Beauty had its “buy” rating reaffirmed by DA Davidson. They now have a $625.00 price target on the stock.
• 9/8/2026 – Ulta Beauty is now covered by BMO Capital Markets. They set a “market perform” rating and a $580.00 price target on the stock.
• 9/8/2026 – Ulta Beauty was upgraded by BMO Capital Markets to “hold”.
• 8/31/2026 – Ulta Beauty had its “hold (c)” rating reaffirmed by Weiss Ratings.
• 8/28/2026 – Ulta Beauty was given a new $631.00 price target by UBS Group AG.
• 8/28/2026 – Ulta Beauty had its price target lowered by UBS Group AG from $735.00 to $710.00. They now have a “buy” rating on the stock.
• 8/28/2026 – Ulta Beauty had its price target raised by Citigroup Inc. from $560.00 to $580.00. They now have a “neutral” rating on the stock.
• 8/28/2026 – Ulta Beauty had its price target raised by The Goldman Sachs Group, Inc. from $648.00 to $667.00. They now have a “buy” rating on the stock.
• 8/28/2026 – Ulta Beauty had its “buy” rating reaffirmed by Jefferies Financial Group Inc.. They now have a $650.00 price target on the stock.
• 8/28/2026 – Ulta Beauty had its price target lowered by Barclays PLC from $647.00 to $645.00. They now have an “overweight” rating on the stock.
• 8/28/2026 – Ulta Beauty had its “strong-buy” rating reaffirmed by Raymond James Financial, Inc.. They now have a $700.00 price target on the stock.
• 8/28/2026 – Ulta Beauty had its price target raised by DA Davidson from $585.00 to $625.00. They now have a “buy” rating on the stock.
• 8/28/2026 – Ulta Beauty had its price target lowered by Bank of America Corporation from $685.00 to $650.00. They now have a “buy” rating on the stock.
• 8/25/2026 – Ulta Beauty had its price target raised by Deutsche Bank Aktiengesellschaft from $692.00 to $695.00. They now have a “buy” rating on the stock.
• 8/24/2026 – Ulta Beauty had its price target lowered by UBS Group AG from $735.00 to $710.00. They now have a “buy” rating on the stock.
• 8/21/2026 – Ulta Beauty had its “market perform” rating reaffirmed by William Blair.

Insider Buying and Selling at Ulta Beauty

In other news, Director Lorna Nagler sold 600 shares of the firm’s stock in a transaction dated Friday, September 11th. The stock was sold at an average price of $537.31, for a total transaction of $322,386.00. Following the transaction, the director directly owned 7,168 shares of the company’s stock, valued at approximately $3,851,438.08. This trade represents a 7.72% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, CEO Kecia Steelman sold 2,000 shares of the stock in a transaction dated Thursday, September 17th. The shares were sold at an average price of $545.88, for a total value of $1,091,760.00. Following the sale, the chief executive officer owned 40,489 shares of the company’s stock, valued at $22,102,135.32. This represents a 4.71% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders own 0.20% of the company’s stock.

Ulta Beauty, Inc is a specialty beauty retailer that operates stores and an e-commerce platform in the United States. The company offers a broad assortment of prestige and mass-market beauty products, including cosmetics, skincare, haircare products, fragrances, bath and body items, and beauty tools.

In addition to merchandise, Ulta Beauty provides salon services such as hair styling, hair treatments, and related services at many of its locations. Its stores typically combine product retailing with salon operations and may also offer beauty services provided by licensed professionals.