Zebra Technologies Corporation (NASDAQ:ZBRA) Stock Rated “Moderate Buy” by Wall Street Brokerages

Shares of Zebra Technologies Corporation (NASDAQ:ZBRA) have been given a consensus rating of “Moderate Buy” by the thirteen brokerages that are covering the company, Marketbeat Ratings reports. Three investment analysts have rated the stock with a hold rating, nine have assigned a buy rating and one has assigned a strong buy rating to the company. The average 1-year target price among brokerages that have updated their coverage on the stock in the last year is $383.08.

ZBRA has been the subject of a number of analyst reports. Morgan Stanley set a $360.00 price objective on Zebra Technologies in a research report on Wednesday, August 5th. Truist Financial increased their target price on Zebra Technologies from $296.00 to $355.00 and gave the stock a “hold” rating in a research note on Wednesday, August 5th. Weiss Ratings raised shares of Zebra Technologies from a “hold (c-)” rating to a “hold (c)” rating in a research report on Friday, July 17th. Citigroup lifted their target price on shares of Zebra Technologies from $306.00 to $396.00 and gave the stock a “neutral” rating in a research report on Wednesday, August 5th. Finally, KeyCorp raised their price objective on shares of Zebra Technologies from $305.00 to $430.00 and gave the stock an “overweight” rating in a report on Wednesday, August 5th.

Zebra Technologies Price Performance

ZBRA opened at $375.86 on Friday. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.33 and a current ratio of 0.52. Zebra Technologies has a 52-week low of $199.05 and a 52-week high of $386.23. The stock has a market capitalization of $17.90 billion, a PE ratio of 34.39 and a beta of 1.58. The stock’s 50 day moving average price is $352.93 and its 200-day moving average price is $277.67.

Zebra Technologies (NASDAQ:ZBRA) last announced its quarterly earnings results on Tuesday, August 4th. The industrial products company reported $6.35 EPS for the quarter, topping analysts’ consensus estimates of $4.36 by $1.99. Zebra Technologies had a return on equity of 22.29% and a net margin of 9.22%.The company had revenue of $1.56 billion during the quarter, compared to analyst estimates of $1.50 billion. During the same quarter last year, the firm posted $3.61 earnings per share. The firm’s revenue was up 20.4% on a year-over-year basis. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. On average, equities research analysts predict that Zebra Technologies will post 17.22 EPS for the current year.

Insider Activity at Zebra Technologies

In other Zebra Technologies news, Director Linda Connly sold 500 shares of the stock in a transaction on Monday, August 10th. The shares were sold at an average price of $377.68, for a total transaction of $188,840.00. Following the completion of the transaction, the director owned 3,708 shares in the company, valued at $1,400,437.44. This trade represents a 11.88% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, insider Michael Cho sold 3,500 shares of the business’s stock in a transaction on Friday, August 7th. The shares were sold at an average price of $375.20, for a total transaction of $1,313,200.00. Following the transaction, the insider owned 5,170 shares in the company, valued at $1,939,784. This trade represents a 40.37% decrease in their position. The disclosure for this sale is available in the SEC filing. 0.91% of the stock is owned by corporate insiders.

Institutional Trading of Zebra Technologies

A number of hedge funds have recently added to or reduced their stakes in ZBRA. Tidal Investments LLC raised its position in Zebra Technologies by 21.8% during the second quarter. Tidal Investments LLC now owns 11,455 shares of the industrial products company’s stock valued at $3,016,000 after buying an additional 2,053 shares during the period. Integrated Wealth Concepts LLC acquired a new stake in shares of Zebra Technologies in the second quarter valued at approximately $115,000. NewEdge Advisors LLC raised its position in shares of Zebra Technologies by 13.2% during the second quarter. NewEdge Advisors LLC now owns 2,173 shares of the industrial products company’s stock worth $572,000 after acquiring an additional 254 shares during the last quarter. Baird Financial Group Inc. lifted its position in Zebra Technologies by 6.8% during the 2nd quarter. Baird Financial Group Inc. now owns 8,211 shares of the industrial products company’s stock valued at $2,162,000 after purchasing an additional 525 shares during the period. Finally, Empirical Finance LLC boosted its holdings in Zebra Technologies by 3.5% during the second quarter. Empirical Finance LLC now owns 1,770 shares of the industrial products company’s stock worth $466,000 after buying an additional 60 shares during the last quarter. 91.03% of the stock is owned by hedge funds and other institutional investors.

About Zebra Technologies

Zebra Technologies Corporation (NASDAQ: ZBRA) provides enterprise asset intelligence and automation solutions that help organizations identify, track, and manage physical assets, inventory, and business processes. Its offerings are designed to improve visibility, productivity, accuracy, and operational efficiency across workplaces and supply chains.

The company’s portfolio includes barcode and RFID printers, labels, supplies, scanners, mobile computers, RFID readers, machine-vision systems, workflow software, and related services.