Weekly Analysts’ Ratings Changes for HubSpot (HUBS)

HubSpot (NYSE: HUBS) recently received a number of ratings updates from brokerages and research firms:

• 9/23/2026 – HubSpot is now covered by FBN Securities. They set a “sector perform” rating and a $230.00 price target on the stock.
• 9/23/2026 – HubSpot is now covered by UBS Group AG. They set a “sector perform” rating and a $230.00 price target on the stock.
• 9/23/2026 – HubSpot is now covered by FBN Securities. They set a “hold” rating and a $230.00 price target on the stock.
• 9/21/2026 – HubSpot had its “sell (d)” rating reaffirmed by Weiss Ratings.
• 9/21/2026 – HubSpot had its price target raised by BMO Capital Markets from $215.00 to $250.00. They now have a “market perform” rating on the stock.
• 9/21/2026 – HubSpot had its price target raised by Truist Financial Corporation from $230.00 to $275.00. They now have a “buy” rating on the stock.
• 9/21/2026 – HubSpot had its price target raised by Stephens from $251.00 to $255.00. They now have an “equal weight” rating on the stock.
• 9/18/2026 – HubSpot had its price target lowered by TD Cowen from $285.00 to $260.00. They now have a “hold” rating on the stock.
• 9/18/2026 – HubSpot had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $300.00 price target on the stock.
• 9/18/2026 – HubSpot had its price target raised by UBS Group AG from $250.00 to $290.00. They now have a “buy” rating on the stock.
• 9/18/2026 – HubSpot had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 9/18/2026 – HubSpot had its “neutral” rating reaffirmed by Cantor Fitzgerald. They now have a $200.00 price target on the stock.
• 9/18/2026 – HubSpot had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $300.00 price target on the stock.
• 9/17/2026 – HubSpot had its “hold” rating reaffirmed by UBS Group AG.
• 9/11/2026 – HubSpot had its price target raised by Stifel Nicolaus from $200.00 to $225.00. They now have a “hold” rating on the stock.
• 9/11/2026 – HubSpot had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $300.00 price target on the stock.
• 9/1/2026 – HubSpot had its price target raised by TD Cowen from $220.00 to $285.00. They now have a “hold” rating on the stock.
• 8/12/2026 – HubSpot was downgraded by Zacks Research from “strong-buy” to “hold”.
• 8/7/2026 – HubSpot had its price target lowered by Citigroup Inc. from $217.00 to $210.00. They now have a “buy” rating on the stock.
• 8/6/2026 – HubSpot was downgraded by BMO Capital Markets from “outperform” to “market perform”. They now have a $215.00 price target on the stock, down from $230.00.
• 8/6/2026 – HubSpot was given a new $287.00 price target by Morgan Stanley.
• 8/6/2026 – HubSpot was downgraded by Wolfe Research from “outperform” to “peer perform”.
• 8/6/2026 – HubSpot was given a new $276.00 price target by The Goldman Sachs Group, Inc..
• 8/6/2026 – HubSpot had its price target lowered by Canaccord Genuity Group Inc. from $335.00 to $300.00. They now have a “buy” rating on the stock.
• 8/6/2026 – HubSpot had its price target lowered by Royal Bank Of Canada from $350.00 to $300.00. They now have an “outperform” rating on the stock.
• 8/6/2026 – HubSpot was downgraded by Stephens from “overweight” to “hold”. They now have a $251.00 price target on the stock.
• 8/6/2026 – HubSpot was downgraded by Sanford C. Bernstein from “outperform” to “market perform”. They now have a $220.00 price target on the stock, down from $381.00.
• 8/6/2026 – HubSpot had its “underperform” rating reaffirmed by Bank of America Corporation. They now have a $200.00 price target on the stock.
• 8/6/2026 – HubSpot had its price target lowered by Barclays PLC from $270.00 to $240.00. They now have an “overweight” rating on the stock.
• 8/6/2026 – HubSpot was given a new $287.00 price target by UBS Group AG.
• 8/6/2026 – HubSpot was given a new $206.00 price target by Capital One Financial Corporation. They now have an “equal weight” rating on the stock.
• 8/6/2026 – HubSpot was downgraded by Piper Sandler from “overweight” to “neutral”. They now have a $220.00 price target on the stock, down from $250.00.
• 8/6/2026 – HubSpot was downgraded by Oppenheimer Holdings, Inc. from “outperform” to “market perform”.
• 8/6/2026 – HubSpot was downgraded by Wells Fargo & Company from “overweight” to “neutral”.
• 8/6/2026 – HubSpot was downgraded by UBS Group AG from “overweight” to “hold”. They now have a $220.00 price target on the stock.
• 8/6/2026 – HubSpot had its price target lowered by TD Cowen from $250.00 to $220.00. They now have a “hold” rating on the stock.
• 8/6/2026 – HubSpot had its price target lowered by KeyCorp from $290.00 to $285.00. They now have an “overweight” rating on the stock.
• 8/6/2026 – HubSpot had its “neutral” rating reaffirmed by Cantor Fitzgerald. They now have a $200.00 price target on the stock.
• 8/6/2026 – HubSpot was downgraded by Stifel Nicolaus from “buy” to “hold”. They now have a $200.00 price target on the stock, down from $275.00.
• 8/6/2026 – HubSpot had its price target lowered by BTIG Research from $300.00 to $250.00. They now have a “buy” rating on the stock.

Insider Activity at HubSpot

In related news, Director Brian Halligan sold 8,500 shares of HubSpot stock in a transaction on Tuesday, July 21st. The shares were sold at an average price of $221.09, for a total value of $1,879,265.00. Following the transaction, the director owned 85,000 shares in the company, valued at $18,792,650. This trade represents a 9.09% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, insider Erika Fisher sold 702 shares of the business’s stock in a transaction on Tuesday, August 4th. The stock was sold at an average price of $235.22, for a total transaction of $165,124.44. Following the transaction, the insider directly owned 14,581 shares of the company’s stock, valued at approximately $3,429,742.82. This represents a 4.59% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders have sold 26,202 shares of company stock worth $5,998,079. 3.70% of the stock is owned by insiders.

HubSpot, Inc develops customer relationship management (CRM) software and related tools designed to help businesses attract, engage and retain customers. Its cloud-based platform brings together marketing, sales, customer service, content management, operations and commerce capabilities, allowing organizations to manage customer interactions across the business.

The company’s products include tools for marketing automation, email marketing, lead generation, sales pipeline management, customer support, website and content management, analytics, payments and business operations.