Amazon.com (NASDAQ:AMZN) Stock Price Up 1% Following Analyst Upgrade

Shares of Amazon.com, Inc. (NASDAQ:AMZN) were up 1% on Wednesday after Rosenblatt Securities raised their price target on the stock from $335.00 to $360.00. Rosenblatt Securities currently has a buy rating on the stock. Amazon.com traded as high as $252.44 and last traded at $249.15. 41,246,155 shares changed hands during trading, a decline of 12% from the average daily volume of 47,007,477 shares. The stock had previously closed at $246.67.

Other research analysts have also issued reports about the stock. Wedbush lifted their price target on shares of Amazon.com from $293.00 to $310.00 and gave the company an “outperform” rating in a report on Friday, July 31st. Deutsche Bank Aktiengesellschaft reiterated a “buy” rating and set a $325.00 price objective (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. KeyCorp lifted their target price on Amazon.com from $335.00 to $350.00 and gave the company an “overweight” rating in a research note on Friday, July 31st. Monness Crespi & Hardt upped their target price on Amazon.com from $315.00 to $330.00 and gave the company a “buy” rating in a report on Friday, July 31st. Finally, Morgan Stanley reissued an “overweight” rating and issued a $335.00 price target (up from $330.00) on shares of Amazon.com in a report on Friday, July 31st. Fifty-six equities research analysts have rated the stock with a Buy rating and three have given a Hold rating to the stock. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $321.63.

Insider Buying and Selling at Amazon.com

In other news, CEO Matthew S. Garman sold 14,541 shares of the business’s stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the completion of the transaction, the chief executive officer directly owned 17,794 shares in the company, valued at approximately $4,609,713.64. The trade was a 44.97% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,258 shares of the stock in a transaction on Monday, August 24th. The stock was sold at an average price of $259.77, for a total value of $2,404,950.66. Following the completion of the transaction, the senior vice president directly owned 41,190 shares of the company’s stock, valued at approximately $10,699,926.30. The trade was a 18.35% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders sold 70,589 shares of company stock valued at $18,329,015. 8.90% of the stock is currently owned by insiders.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Rosenblatt raised its price target to $360 from $335 and maintained a Buy rating. The firm said threats from AI shopping agents such as Meta’s Muse and OpenAI’s Dots are overstated, arguing Amazon’s marketplace, fulfillment network, and retail-media business remain difficult to displace. Amazon Target Lifted as Rosenblatt Says AI Agents Won’t Disrupt Business Model
• Positive Sentiment: AWS agreed to a multiyear chip-design licensing deal worth more than $1 billion with Synopsys. The agreement should help Amazon develop custom silicon for AI products and cloud infrastructure, potentially improving AWS performance, differentiation, and cost efficiency. Synopsys, Amazon Web Services sign chip design licensing deal
• Positive Sentiment: Amazon introduced new shipping tools for sellers of bulky products. Less-than-truckload labels, regional pricing, faster delivery options, and planned Seller Flex expansion could lower fulfillment costs and encourage more third-party sellers to use Amazon’s logistics network. Amazon launches new shipping tools to cut seller costs
• Positive Sentiment: New Alexa+ features for Fire TV and a faster $59.99 Fire TV Stick 4K strengthen Amazon’s connected-device and advertising ecosystem. The device reportedly launches apps 35% faster, while Alexa+ adds an AI hub for content discovery. Amazon debuts faster Fire TV Stick 4K with sleeker remote
• Neutral Sentiment: Anthropic’s reported IPO materials highlight both opportunity and risk for Amazon. Amazon benefits from Anthropic’s AWS relationship and AI demand, but the startup reportedly posted substantial losses and relies heavily on Amazon and Google for sales, raising questions about long-term economics and customer concentration. Anthropic IPO filing reveals revenue concentration risks
• Negative Sentiment: AI shopping agents remain a strategic risk. If consumers increasingly discover and purchase products through independent assistants, Amazon could lose traffic, transaction data, and high-margin advertising revenue—even if its core e-commerce sales remain resilient. AI could threaten Amazon’s advertising flywheel

Institutional Investors Weigh In On Amazon.com

A number of institutional investors have recently added to or reduced their stakes in AMZN. Atomic Invest LLC lifted its holdings in shares of Amazon.com by 41.2% in the second quarter. Atomic Invest LLC now owns 168 shares of the e-commerce giant’s stock valued at $40,000 after buying an additional 49 shares during the period. QRG Capital Management Inc. grew its holdings in Amazon.com by 19.9% during the second quarter. QRG Capital Management Inc. now owns 1,722,977 shares of the e-commerce giant’s stock worth $388,850,000 after acquiring an additional 286,101 shares during the period. Envestnet Portfolio Solutions Inc. raised its position in Amazon.com by 14.8% in the second quarter. Envestnet Portfolio Solutions Inc. now owns 522,573 shares of the e-commerce giant’s stock worth $123,656,000 after acquiring an additional 67,240 shares in the last quarter. Envestnet Asset Management Inc. raised its position in Amazon.com by 2.2% in the second quarter. Envestnet Asset Management Inc. now owns 13,385,035 shares of the e-commerce giant’s stock worth $3,121,038,000 after acquiring an additional 284,759 shares in the last quarter. Finally, State Street Corp lifted its holdings in Amazon.com by 5.5% in the 2nd quarter. State Street Corp now owns 411,848,346 shares of the e-commerce giant’s stock valued at $95,504,904,000 after acquiring an additional 21,398,025 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Amazon.com Stock Up 1.0%

The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. The stock’s fifty day simple moving average is $256.29 and its two-hundred day simple moving average is $247.66. The company has a market capitalization of $2.69 trillion, a price-to-earnings ratio of 20.04, a P/E/G ratio of 1.91 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, topping analysts’ consensus estimates of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. During the same period in the previous year, the firm earned $1.68 EPS. The business’s revenue for the quarter was up 19.6% on a year-over-year basis. On average, sell-side analysts anticipate that Amazon.com, Inc. will post 8.01 EPS for the current year.

About Amazon.com

Amazon.com, Inc is a global technology and commerce company that operates online marketplaces, physical stores, and a broad portfolio of digital and cloud-based services. The company offers consumer products across categories such as electronics, household goods, apparel, groceries, and entertainment, while also providing third-party sellers with tools for listing, selling, and fulfilling orders.

Amazon’s major businesses include Amazon Web Services (AWS), which provides cloud computing, storage, database, analytics, and artificial intelligence services; Prime, a membership program that includes shipping, streaming, and other benefits; and digital entertainment services such as Prime Video, Amazon Music, Kindle, and Audible.