Head-To-Head Survey: Tuniu (NASDAQ:TOUR) versus Super Hi International (NASDAQ:HDL)

Super Hi International (NASDAQ:HDL) and Tuniu (NASDAQ:TOUR) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, valuation, risk, institutional ownership, profitability and dividends.

Valuation & Earnings

This table compares Super Hi International and Tuniu”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Super Hi International	$840.76 million	0.91	$36.43 million	$0.27	43.37
Tuniu	$82.65 million	0.66	$4.45 million	$0.32	15.69

Super Hi International has higher revenue and earnings than Tuniu. Tuniu is trading at a lower price-to-earnings ratio than Super Hi International, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent recommendations for Super Hi International and Tuniu, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Super Hi International	1	1	0	0	1.50
Tuniu	1	0	0	0	1.00

Risk and Volatility

Super Hi International has a beta of -0.14, meaning that its stock price is 114% less volatile than the S&P 500. Comparatively, Tuniu has a beta of 0.44, meaning that its stock price is 56% less volatile than the S&P 500.

Profitability

This table compares Super Hi International and Tuniu’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Super Hi International	1.16%	2.61%	1.39%
Tuniu	3.73%	3.17%	1.90%

About Super Hi International

Super Hi International Holding Ltd., an investment holding company, operates Haidilao branded Chinese cuisine restaurants in Asia, North America, and internationally. The company is involved in the food delivery business. It also engages in sale of hot pot condiment products and food ingredients. The company was incorporated in 2022 and is based in Singapore.

About Tuniu

Tuniu Corporation operates as an online leisure travel company in China. The company offers various packaged tours, including organized and self-guided tours; and other travel-related services, such as tourist attraction tickets, visa application services, accommodation reservation, financial services, and hotel booking services, as well as air, train, and bus ticketing for leisure travelers. It also provides car rental and insurance services, as well as advertising services to tourism boards and bureaus. The company offers its products and services through various online and offline channels, including tuniu.com website; mobile platform; a call center in Nanjing; and other offline retail stores in China. Tuniu Corporation was founded in 2006 and is headquartered in Nanjing, the People's Republic of China.