Harte Hanks (NASDAQ:HHS) Share Price Crosses Above Two Hundred Day Moving Average – Should You Sell?

Harte Hanks, Inc. (NASDAQ:HHS)’s share price crossed above its 200-day moving average during trading on Wednesday. The stock has a 200-day moving average of $2.88 and traded as high as $4.64. Harte Hanks shares last traded at $4.63, with a volume of 53,850 shares changing hands.

Wall Street Analysts Forecast Growth

Separately, Weiss Ratings upgraded Harte Hanks from a “sell (e+)” rating to a “sell (d-)” rating in a report on Friday, August 28th. One research analyst has rated the stock with a Sell rating, According to MarketBeat, the stock currently has a consensus rating of “Sell”.

Harte Hanks Stock Performance

The firm has a market cap of $34.27 million, a P/E ratio of -6.05 and a beta of 0.09. The company has a 50 day moving average of $3.50 and a 200 day moving average of $2.90.

Harte Hanks (NASDAQ:HHS) last issued its quarterly earnings data on Friday, August 14th. The business services provider reported ($0.67) earnings per share for the quarter. The business had revenue of $37.98 million for the quarter. Harte Hanks had a negative net margin of 3.70% and a negative return on equity of 30.14%.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently modified their holdings of HHS. Raffles Associates LP acquired a new stake in shares of Harte Hanks in the second quarter worth about $190,000. BlackRock Inc. acquired a new position in shares of Harte Hanks during the 2nd quarter valued at about $41,000. Finally, Krilogy Financial LLC increased its holdings in shares of Harte Hanks by 28.5% during the 1st quarter. Krilogy Financial LLC now owns 118,175 shares of the business services provider’s stock valued at $268,000 after acquiring an additional 26,175 shares during the last quarter. Institutional investors own 33.75% of the company’s stock.

Harte Hanks Company Profile

Harte Hanks, Inc is a customer experience and marketing services company that helps businesses acquire, engage and retain customers. The company combines data, technology and customer interaction services to support marketing programs across multiple channels, including digital, email, direct mail, telephone and other forms of communication.

Its services include customer care and contact-center operations, database and data management, analytics, campaign development, customer acquisition, fulfillment and other marketing support activities.