Reviewing Synergy CHC (NASDAQ:SNYR) & e.l.f. Beauty (NYSE:ELF)

Synergy CHC (NASDAQ:SNYR) and e.l.f. Beauty (NYSE:ELF) are both consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, dividends, valuation, analyst recommendations, institutional ownership, risk and profitability.

Insider and Institutional Ownership

92.4% of e.l.f. Beauty shares are held by institutional investors. 32.9% of Synergy CHC shares are held by insiders. Comparatively, 3.5% of e.l.f. Beauty shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares Synergy CHC and e.l.f. Beauty”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Synergy CHC	$27.70 million	0.05	-$12.34 million	($1.40)	-0.06
e.l.f. Beauty	$1.64 billion	3.62	$26.32 million	$1.00	100.50

e.l.f. Beauty has higher revenue and earnings than Synergy CHC. Synergy CHC is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of current recommendations for Synergy CHC and e.l.f. Beauty, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Synergy CHC	1	1	2	0	2.25
e.l.f. Beauty	1	6	10	1	2.61

Synergy CHC currently has a consensus price target of $6.25, suggesting a potential upside of 6,806.08%. e.l.f. Beauty has a consensus price target of $97.12, suggesting a potential downside of 3.36%. Given Synergy CHC’s higher possible upside, research analysts clearly believe Synergy CHC is more favorable than e.l.f. Beauty.

Profitability

This table compares Synergy CHC and e.l.f. Beauty’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Synergy CHC	-60.02%	N/A	-30.30%
e.l.f. Beauty	3.38%	14.07%	6.81%

Risk and Volatility

Synergy CHC has a beta of -0.25, indicating that its share price is 125% less volatile than the S&P 500. Comparatively, e.l.f. Beauty has a beta of 1.6, indicating that its share price is 60% more volatile than the S&P 500.

Summary

e.l.f. Beauty beats Synergy CHC on 13 of the 15 factors compared between the two stocks.

About Synergy CHC

Synergy CHC Corp. engages in the marketing and distribution of branded health and wellness products. The company was founded on December 29, 2010 and is headquartered in Westbrook, ME.

About e.l.f. Beauty

e.l.f. Beauty, Inc. is a holding company, which engages in the provision of inclusive, accessible, clean, vegan and cruelty free cosmetics and skin care products. The company focuses on the e-commerce, national retailers and international business channels. Its brands include elf, elf skin, WELL People and KEYS soulcare. The company was founded in 2004 and is headquartered in Oakland, CA.