Genius Sports (NYSE:GENI – Get Free Report) and Full House Resorts (NASDAQ:FLL – Get Free Report) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, institutional ownership, valuation, dividends, analyst recommendations, earnings and profitability.
Risk & Volatility
Genius Sports has a beta of 1.88, meaning that its share price is 88% more volatile than the S&P 500. Comparatively, Full House Resorts has a beta of 1.22, meaning that its share price is 22% more volatile than the S&P 500.
Institutional and Insider Ownership
81.9% of Genius Sports shares are held by institutional investors. Comparatively, 37.7% of Full House Resorts shares are held by institutional investors. 16.6% of Genius Sports shares are held by company insiders. Comparatively, 10.6% of Full House Resorts shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Genius Sports | 2 | 2 | 14 | 1 | 2.74 |
| Full House Resorts | 1 | 0 | 3 | 0 | 2.50 |
Genius Sports currently has a consensus target price of $11.44, indicating a potential upside of 72.98%. Full House Resorts has a consensus target price of $3.50, indicating a potential upside of 104.68%. Given Full House Resorts’ higher possible upside, analysts clearly believe Full House Resorts is more favorable than Genius Sports.
Valuation & Earnings
This table compares Genius Sports and Full House Resorts”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Genius Sports | $669.49 million | 2.43 | -$111.58 million | ($0.68) | -9.73 |
| Full House Resorts | $302.38 million | 0.21 | -$40.20 million | ($1.02) | -1.68 |
Full House Resorts has lower revenue, but higher earnings than Genius Sports. Genius Sports is trading at a lower price-to-earnings ratio than Full House Resorts, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Genius Sports and Full House Resorts’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Genius Sports | -22.99% | -23.83% | -12.68% |
| Full House Resorts | -12.06% | -473.31% | -5.78% |
Summary
Genius Sports beats Full House Resorts on 10 of the 15 factors compared between the two stocks.
About Genius Sports
Genius Sports Limited engages in the development and sale of technology-led products and services to the sports, sports betting, and sports media industries. It offers technology infrastructure for the collection, integration, and distribution of live data of sports leagues; streaming solutions comprising technology, automatic production, and distribution for sports to commercialize video footage of their games; and end-to-end integrity services to sports leagues, such as full-time active monitoring technology, which uses mathematical algorithms to identify and flag suspicious betting activity in global betting markets, as well as a full suite of online and offline educational and consultancy services. The company also provides live sports data collection; pre-game and in-game odds feeds; risk management services, including customer profiling, monitoring of incoming bets, automated acceptance and rejection of bets, and limit setting; live streaming services; creation, delivery, and optimization of digital marketing campaigns, such as data-driven personalized ad creative; and fan engagement widgets for digital publishers that offer live game statistics and betting-related content. The company was founded in 2001 and is headquartered in London, the United Kingdom.
About Full House Resorts
Full House Resorts, Inc. owns, leases, operates, develops, manages, and invests in casinos, and related hospitality and entertainment facilities in the United States. It operates through Midwest & South, West, and Contracted Sports Wagering segments. The company's properties include American Place in Waukegan, Illinois; Silver Slipper Casino and Hotel in Hancock County, Mississippi; Rising Star Casino Resort in Rising Sun, Indiana; Bronco Billy's Casino and Chamonix Casino Hotel in Cripple Creek, Colorado; Stockman's Casino in Fallon, Nevada; and Grand Lodge Casino, located within the Hyatt Regency Lake Tahoe Resort, Spa and Casino in Incline Village, Nevada. It also offers online sports wagering services. The company was incorporated in 1987 and is headquartered in Las Vegas, Nevada.
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