Wealth Effects LLC Takes Position in Amazon.com, Inc. $AMZN

Wealth Effects LLC acquired a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN) in the second quarter, according to its most recent 13F filing with the SEC. The institutional investor acquired 63,876 shares of the e-commerce giant’s stock, valued at approximately $15,224,000. Amazon.com comprises about 4.1% of Wealth Effects LLC’s holdings, making the stock its 6th largest position.

Several other large investors have also made changes to their positions in the company. Longfellow Investment Management Co. LLC purchased a new position in shares of Amazon.com in the 2nd quarter worth about $33,000. MilWealth Group LLC grew its holdings in shares of Amazon.com by 79.0% during the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after purchasing an additional 79 shares during the period. Lifetime Wealth Management P.C. acquired a new stake in Amazon.com during the 4th quarter worth approximately $45,000. Elkhorn Partners Limited Partnership increased its position in Amazon.com by 900.0% during the 4th quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock worth $46,000 after purchasing an additional 180 shares in the last quarter. Finally, Fairway Wealth LLC raised its holdings in Amazon.com by 95.6% in the fourth quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant’s stock valued at $51,000 after buying an additional 108 shares during the period. 72.20% of the stock is owned by hedge funds and other institutional investors.

Insider Activity

In other Amazon.com news, CEO Douglas Herrington sold 1,000 shares of the business’s stock in a transaction on Tuesday, September 1st. The shares were sold at an average price of $254.77, for a total value of $254,770.00. Following the transaction, the chief executive officer owned 475,681 shares in the company, valued at $121,189,248.37. The trade was a 0.21% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,343 shares of the company’s stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $606,860.43. Following the completion of the transaction, the vice president directly owned 119,780 shares of the company’s stock, valued at approximately $31,024,217.80. The trade was a 1.92% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 71,589 shares of company stock worth $18,568,785 over the last three months. 8.90% of the stock is currently owned by corporate insiders.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon agreed to purchase up to $60 billion of Qualcomm’s custom data-center chips through 2036, diversifying AWS’s AI hardware supply beyond Nvidia and potentially improving infrastructure flexibility. The deal also reinforces expectations for continued AWS expansion. Qualcomm’s Data Center Bet Looks More Real After Amazon’s AI Deal
• Positive Sentiment: Amazon is expanding its Quick AI assistant to iPhone and Android, adding a feed that prioritizes email, Slack, calendar and CRM updates. The move strengthens its enterprise AI offering against Microsoft and Google. Amazon expands its Quick AI assistant on mobile
• Positive Sentiment: New Prime Video shopping tools will let viewers discover products through X-Ray features, creating another potential advertising and commerce channel. Amazon is also allowing selected brands to advertise inside ChatGPT through a partnership with OpenAI. Amazon makes it easier to buy what you see on Prime Video
• Positive Sentiment: Amazon plans to invest more than $230 million in Whole Foods employee pay and benefits, while six additional Ariane 6 launches support the company’s Leo satellite-broadband expansion. These investments broaden Amazon’s retail and infrastructure growth opportunities. Amazon’s Whole Foods Market Plans Over $230 Million for Worker Pay, Benefits
• Neutral Sentiment: Amazon added cybersecurity executive Kevin Mandia to its board, bringing expertise from Mandiant and Google. The appointment is strategically relevant but unlikely to materially affect near-term earnings. Amazon adds cybersecurity veteran Kevin Mandia to board
• Negative Sentiment: Investors remain concerned about Amazon’s roughly $220 billion in 2026 capital expenditures and its first sterling bond offering to help fund AI infrastructure. Higher interest rates, negative free cash flow and uncertain returns could pressure valuation. Amazon starts selling first sterling bonds
• Negative Sentiment: Potential changes to Ohio data-center tax incentives could raise the cost of Amazon’s planned nearly $40 billion AI buildout. Separately, a lawsuit alleging violations of the Pregnant Workers Fairness Act adds legal and reputational risk. Amazon’s $40 billion Ohio AI bet faces a tax shock

Amazon.com Trading Down 0.2%

AMZN opened at $251.89 on Friday. The firm has a market capitalization of $2.72 trillion, a P/E ratio of 20.26, a P/E/G ratio of 1.95 and a beta of 1.44. The firm’s 50 day moving average is $255.28 and its 200-day moving average is $244.04. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $287.20. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, topping analysts’ consensus estimates of $1.82 by $3.93. The business had revenue of $200.61 billion for the quarter, compared to analysts’ expectations of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business’s revenue for the quarter was up 19.6% compared to the same quarter last year. During the same period in the previous year, the company posted $1.68 earnings per share. Analysts expect that Amazon.com, Inc. will post 8.05 EPS for the current fiscal year.

Wall Street Analysts Forecast Growth

AMZN has been the topic of a number of recent research reports. Wolfe Research reaffirmed an “outperform” rating and set a $315.00 price target on shares of Amazon.com in a research report on Friday, July 31st. Jefferies Financial Group reissued a “buy” rating on shares of Amazon.com in a research report on Thursday, June 18th. Wedbush raised their target price on shares of Amazon.com from $293.00 to $310.00 and gave the company an “outperform” rating in a research note on Friday, July 31st. Piper Sandler restated an “overweight” rating and set a $320.00 target price (up from $315.00) on shares of Amazon.com in a report on Friday, July 31st. Finally, Citizens Jmp reaffirmed a “market outperform” rating and set a $315.00 price target on shares of Amazon.com in a research report on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and two have assigned a Hold rating to the stock. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus price target of $323.26.

Amazon.com Company Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon’s websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.